Embat, the leading European financial management and treasury platform, has formed a strategic partnership with MacroFin, part of Cooper Parry Digital and the UK’s leading NetSuite Alliance Partner. The collaboration combines MacroFin’s market-leading NetSuite implementation expertise with Embat’s next-generation treasury technology. The alliance will help finance teams tackle the growing complexity of international operations.

MacroFin has been recognised as NetSuite Alliance Partner of the Year since 2021, reflecting its reputation and expertise for delivering the UK’s most complex ERP implementations. Following its acquisition by Cooper Parry, MacroFin has further solidified its position as one of the UK’s premier NetSuite partners.

Facing the Challenge to Transform

As companies scale – particularly in sectors such as SaaS, e-commerce, retail, and hospitality – their finance teams face challenges to transform that outgrow traditional tools such as Microsoft Excel. Multi-currency operations, multiple legal entities, high transaction volumes, and increased regulatory demands. This partnership ensures NetSuite clients have access to Embat’s treasury platform bidirectionally connected to NetSuite, offering:

• Real-time cash visibility across accounts and currencies
• AI-powered bank reconciliation that cuts manual processing time by up to 90%
• Advanced forecasting to support strategic planning
• Automated treasury operations to streamline day-to-day processes
• Seamless NetSuite integration for consistent, efficient workflows
• TellMe, Embat’s AI-powered treasury analyst, which enables finance teams to save up to 75% of their time on manual tasks. Freeing them to focus on strategic decision making

Treasury Management

“Treasury management has evolved from a back-office task to a strategic driver of business growth and efficiency. By working with MacroFin, we’re making advanced treasury technology accessible to NetSuite clients who need real-time visibility and automation to manage complexity with confidence.”

Theo Wasserberg, Head of UK&I at Embat

“When clients face complex international and multi-entity challenges, we look for solutions that go beyond NetSuite’s native functionality. Embat’s direct integration and AI-driven automation deliver the clarity and efficiency CFOs need in today’s environment.”

Ross Latta, Co-Founder of MacroFin

This partnership underscores Embat and MacroFin’s shared commitment to innovation in financial technology and toempowering CFOs and finance teams with tools that enhance both operational efficiency and strategic insight.

About Embat

Embat is a leading European financial management and treasury platform that enables finance teams in medium and large companies to centralise all operations from banking relationships to their financial management processes. It allows finance teams to save up to 75% of their time on manual tasks by using TellMe, our AI-powered treasury analyst, so they can focus on strategic decision-making. The main functions of Embat are treasury automation, automated accounting, and payments. Clients experience cost savings (by optimising their working capital management), time savings, reduced errors and an increased quality of life.

About MacroFin with 3RP and the CP Digital Family

MacroFin is a UK-based consultancy specialising in finance-led ERP (Enterprise Resource Planning) transformations centred around the NetSuite platform. Founded in 2018 by chartered accountants, their approach emphasises embedding finance expertise at every stage of implementation. They offer services including NetSuite implementation, optimisation, training, support, and custom development. 

In 2024, MacroFin joined Cooper Parry to form CP Digital alongside 3RP and Cloud Orca, creating a digital transformation hub with wider expertise and tech partnerships.

MacroFin has implemented NetSuite for leading brands like Babylon, Depop, PensionBee, and Zego, achieving average go-live in four months.