FinTech Strategy and Interface joined Publicis Sapient at Money20/20 in Amsterdam for the launch of its third annual Global Banking Benchmark Survey and spoke with Head of Financial Services Dave Murphy about its findings

The third annual Global Banking Benchmark Study from Publicis Sapient draws on insights from 1000+ senior executives in financial services across global markets. The study focuses on the goals, obstacles, and drivers of digital transformation in banking.

Global Banking Benchmark Study

The study was launched during Money20/20 Europe in Amsterdam last month. Eoghan Sheehy, Associate MD, and Grace Ge, Senior Principal, highlighted the banking industry is focused on improving existing processes rather than introducing new ones. Data Analytics and AI are identified as key priorities for digital transformation. Additionally, there is a focus on internal use cases and efficiency.

Eoghan and Grace also discussed the challenges faced by the banking industry. These include regulation, competition from companies like Amazon, and the need to attract talent. They emphasised the importance for financial institutions of modernising core infrastructure. Also, building cloud infrastructure to support ongoing digital transformation. Moreover, the study notes the prevalence of the development of custom-made tools and internal use cases for AI implementation. Furthermore, Eoghan and Grace provided examples of repeatable use cases and discussed the success factors for Data Analytics and AI.

Four key takeaways from Publicis Sapient

Four key tracks came out of the study…

  • Modernising the core will always be important. But modernising the core for its own sake and also building the cloud infrastructure that supports it or allows for it to be modern. A decent chunk of the survey responders are still very focused on this. Executives are stating they want to make sure their people can make the best use of the beautiful core they’ve now built.
  • GenAI is an area of thoughtful experimentation for the Neobanks. We’re talking about scaled microservices here. Instances where, across Neobanks, you’ll have the same machine learning model and the same GenAI text generator facilitating retail and SMEs. That’s pretty sophisticated and something everyone has to contend with.
  • Data Analytics transformation is a key priority using GenAI to do so along with bringing new talent into the game.
  • Payments has been a big theme at Money20/20… We’re seeing lots of activity around ancillary individual product areas.

“The study focuses on how to think about solving problems end-to-end. Banks are dealing with legacy issues and taking a customer first view into solving the challenges. The practical application of AI across the banks is a significant theme as they look to automate decision-making and deliver better credit risk models. AI is finally delivering a set of use cases that truly can impact the way banks operate and build their own technology.” Dave Murphy, Head of Financial Services, EMEA & APAC

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  • Artificial Intelligence in FinTech

This month’s cover story sees our sister brand Fintech Strategy reporting from Money20/20 Europe in Amsterdam – a pivotal event…

This month’s cover story sees our sister brand Fintech Strategy reporting from Money20/20 Europe in Amsterdam – a pivotal event in the fintech calendar, drawing over 8,000 participants from 2,300 companies worldwide.

Welcome to the latest issue of Interface magazine!

Read the latest issue here!

In this month’s issue…

Money20/20 Europe Review

The RAI Amsterdam Convention Centre was the location for the world’s leading fintech conference. Money20/20 Europe offered a unique blend of insightful keynotes, panel discussions, and networking opportunities that underscored the transformative power of emerging technologies in financial services. We met with SC Ventures, Lloyds Banking Group, OSB Group, AirWallex, Plaid, Paymentology, Episode Six, Mettle (Nat West Group) and more to take the pulse of the latest trends across the fintech landscape.

Under the theme of ‘Human X Machine’, Money20/20 Europe explored the relationship between humans and intelligent machines, focusing on how the partnership between artificial and human intelligence will forge a new era in finance…

Publicis Sapient: Global Banking Benchmark Study

Interface was also proud to partner with Publicis Sapient at Money20/20 Europe for the launch of its third annual Global Banking Benchmark Survey. The survey draws on the insight of over 1000 senior executives in financial services across various global markets and focuses on the goals, obstacles, and drivers of digital transformation.

We spoke with Head of Financial Services Dave Murphy about its findings. “The survey focuses on how to think about solving problems end-to-end. Banks are dealing with legacy issues and taking a customer first view into solving the challenges. The practical application of AI across the banks is a significant theme as they look to automate decision-making and deliver better credit risk models.”

At the launch event for the study, Eoghan Sheehy, Associate MD, and Grace Ge, Senior Principal, highlighted that banks are primarily focused on improving existing processes rather than introducing new ones. Data Analytics and AI are identified as key priorities for digital transformation, with a focus on internal use cases and efficiency.

Eoghan and Grace also discussed the challenges faced by banks, including regulation, competition from companies like Amazon, and the need to attract talent. They emphasised the importance for financial institutions of modernising core infrastructure and building cloud infrastructure to support ongoing digital transformation. The study also notes the prevalence of the development of custom-made tools and the prioritising of internal use cases for AI implementation. Eoghan and Grace also provided examples of repeatable use cases and discussed the success factors for Data Analytics and AI.

STO Building Group: Enabling and Empowering People

Claudia Healey, Chief Human Resources Officer at STO Building Group, spoke to Interface about the HR platform empowering its people in pursuit of a strategic vision… “Culture is the number one priority in a people business like STO Building Group (STOBG). If you’re not nurturing and inspiring your folks, well, they can just vote with their feet. They don’t have to stay. Or they could do worse, they could quit and stay. And that’s something we would never want. Meeting your people where they’re at, understanding their goals and aspirations, and how you can help them reach their potential is vital. Realising how you can really see your people and truly understand what matters to them, is an incredible priority.”

Also in this issue, AI hype has previously been followed by an AI winter, we hear from Scott Zoldi, Chief Analytics Officer at FICO who asks, ‘Is the AI bubble set to burst?’ Elsewhere, we round up the top events in tech and learn how businesses can ensure their cloud storage is more sustainable in an age of rising demand for data and AI. Cloud storage without the climate cost is possible explains Fasthosts CEO Simon Yeoman.

Enjoy the issue!

Dan Brightmore, Editor

  • Digital Strategy

Publicic Sapient CEO Nigel Vaz reflects on the leadership strategies required for successful digital business transformations

The hardest part of being a business leader and CEO – especially leading through change – are the choices we make every day to move toward that will drive our future success. Often, this will mean letting go of things that made us successful in the past. We must make room for new skills, relationships, ways of working, and opportunities.

The average CEO has 30 years of business experience and makes decisions based on that accumulated experience. But think how much the world has changed in the space of five years, let alone 30. The same thinking and approach are not going to stand the test of time. The modern CEO needs to find and maintain the ability to turn preconceived ideas on their head. As a leader, I’ve always felt it’s important that I adopt the behaviours I advise for our clients. Leaders must be willing to learn, adapt and act with speed.

The Modern CEO

The modern CEO has a complicated, bordering on paradoxical, relationship with change. We dislike uncertainty and volatility, and yet we have an intense distaste for stasis. We would rather avoid geopolitical instability and macroeconomic challenges. However, changes to customer needs, shifting industry landscapes and rapid technological innovation bring opportunities to transform our companies. We must identify paths to value creation and growth, and build better, more efficient businesses. And, the reality is for today’s CEOs, you don’t get to pick one or the other. You have to be ready to lead your organisation in the context of both simultaneously. Leading through either type of change is not for the faint of heart.

In my role as CEO of Publicis Sapient – a digital business transformation company that partners with organisations globally to help them create and sustain competitive advantage – my relationship with change is amplified. I am responsible for driving growth and ensuring our business capabilities are optimised for the digital age. At the same time I’m leading a business that empowers our clients to embrace change by putting digital at the core of how they think, organise and operate. On the Executive Committee of our parent company, Publicis Groupe, I am also weighing in on how to lead on the digital business transformation of the Groupe. This has been accelerated this past year with the pace of AI.

Change Management

The nexus of these different aspects of my CEO role is not uncommon to many of the CEO clients we work with. Like myself, they are leading their organisations and people through a period of tremendous change. Furthermore, they are tasked with making decisions daily on choices that will impact the direction and outcomes for their company.

One of the most critical choices they will make is determining the purpose of their organisation. When there is so much change and challenge surrounding you, the easy path is to react and say, ‘How do I overcome each of these challenges?’ But first you have to be clear on who you are as an organisation and the impact you want to have. Without that sense of direction, you can very easily fall into the mistake of making disconnected, reactive decisions.

Read the full story here

Welcome to the latest issue of CEOstrategy where we highlight the challenges and opportunities that come with ‘the’ leadership role

Our cover story focuses on the work of Nigel Vaz, the CEO of Publicis Sapient – a digital business transformation company that partners with organisations globally to help them create and sustain competitive advantage – and his approach to change management.

Welcome to the latest issue of CEOstrategy!

Tasked with accelerating business growth, while building the synergies across an organisation that can drive innovation to meet diverse customer needs and keep revenues on track, the modern CEO must be mentor, marshall and motivator on the journey to success.

Read the latest issue here!

Publicis Sapient: Advice for the modern CEO

“I lead Publicis Sapient with a set of principles to keep me on track, and which I offer to fellow CEOs as a guide,” says CEO Nigel Vaz. “Embrace change, and view challenges as opportunities for growth and innovation; Foster a culture of continuous learning within yourself and your organisation; Advance the organisational capabilities that will enable your company to deliver on your brand promise; Adopt a data-driven approach to decision-making, utilising analytics and advanced technologies and Stay rooted in purpose to realise your competitive advantage.”

EMCS: Leading a small fish making a big impact

“If you look after your people and you have the right people in place, the customer experience takes care of itself,” explains EMCS Industries CEO Trevor Tasker. “A lot of entrepreneurs say the same, but you don’t always see it in action. If I have to micromanage somebody, I’ve made a hiring mistake. When I’ve found the right person, all I have to do is support them and trust them. If I can’t trust them, I can’t lead them. And being trusted makes my employees so much better at their jobs. It makes choosing the customers you deal with very important as well…”

Moneypenny: People at the heart

We are consistently listed in the best places to work rankings and have created a happy and fun working environment,” says Moneypenny CEO Joanna Swash. “We strive to be authentic, and that starts at the top. If the leadership team walks the walk and talks the talk, then trust is built. Trust fosters a culture where employees are motivated, engaged and empowered with a culture of transparency and honesty…”

Bupa: Choice, care and compassion driving digital transformation

“In a fast-changing world, it’s essential that we harness the power of technology to keep improving health outcomes for our customers,” says Global & UK CEO Carlos Jaureguizar of the digital transformation journey helping Bupa become the world’s most customer-centric healthcare company. “We give our people the tools to give customers the best care, streamline the customer experience and drive innovation.”

Also in this issue, we hear from Rachel Youngman, Deputy CEO at the Institute of Physics, on how organisations can leverage ESG targets to meet the Net Zero challenge; we get the lowdown on a fintech success story from RTGS.global CEO Jarrad Hubble; discover the importance of Strategic Thinking with Institute for Management Development Professor Michael Watkins and count down ten reasons why integrity is key to business success with Serenity In Leadership CEO Thom Dennis.

Enjoy the issue!

Dan Brightmore, Editor