There are dozens of examples of companies, and even whole industries, that have failed because they simply weren’t aligned to what people wanted. Nobody in 1985 was desperate for Coke to taste different. In 2001 no one needed a self-balancing electric scooter. And nobody in 2021 needed to have their ownership of JPEG images recorded on the blockchain. The history of business contains many instances of ideas that seemed to emerge fully formed from the minds of their creators rather than as responses to genuine needs.
The payments industry might not make as many headlines. However, it is just as full of companies that don’t seem to address any real need on the part of merchants. Too many providers build technology in search of a market, rather than starting with a clear understanding of the challenges merchants face.
As payments evolve, that misalignment becomes more visible. Merchants today operate in an environment defined by thin margins, rising costs, and fast-changing customer expectations. Payment Service Providers (PSPs), PayFacs, acquirers, and processors that fail to adapt risk losing touch with what truly matters. Enabling merchants to grow their business efficiently, securely, and globally.
So, what do merchants really want from their payments technology – and how can the industry close the gap between expectation and delivery?
Beyond ‘Just Getting Paid‘
At first glance, payments can appear to be a simple utility. Money goes in, money goes out. Merchants want to get paid quickly and cheaply – and nothing more. But that view misses the larger strategic role payments play in business operations.
Cost certainly matters. With corporate bankruptcies at a fourteen-year high and economic uncertainty still weighing heavily, cashflow is critical. Even a small reduction in processing fees can make a difference over time. But “low cost” doesn’t automatically equal ‘good value’.
Think of it like buying cheap shoes: they may save money upfront, but if they wear out quickly, the total cost of ownership is higher. The same principle applies to payments infrastructure. The right technology can reduce friction, improve customer experience, and unlock new revenue streams. Far outweighing a slightly higher transaction fee.
For many merchants, payments are not just a back-office function but a strategic lever. The ability to expand into new markets, optimise acceptance rates, or adapt quickly to new consumer payment preferences can directly influence growth.
What Merchants Say Frustrates Them Most
Across industries, merchants face a familiar set of pain points when dealing with payments providers. These often include:
- Lack of transparency and control over fees
- Slow onboarding and inflexible contracts
- Poor technical support and inconsistent service levels
- Limited access to useful payment data and analytics
- Outdated systems that make innovation difficult
In short, merchants feel constrained by legacy processes and opaque systems that fail to match the agility of their wider digital operations.
What Merchants Want Now
To move beyond seeing payments as a commodity, providers must understand the specific outcomes merchants are trying to achieve. In practice, that means focusing on five key areas:
Higher Acceptance Rates and Fewer False Declines
Every false decline represents lost revenue and potential long-term damage to customer loyalty. According to Aite-Novarica, merchants lose billions each year to legitimate transactions mistakenly flagged as fraudulent.
Often, these issues arise from outdated or overly rigid risk rules, or from poor visibility into the transaction lifecycle. Merchants need access to data and tools that help identify patterns, adjust rules dynamically, and balance security with customer experience. Smarter fraud management – not just stricter – is key to protecting revenue.
Faster Access to New Payment Methods
The payments landscape is diversifying rapidly. Account-to-account (A2A) transfers, Buy Now Pay Later (BNPL), mobile wallets, and super-apps are reshaping how consumers pay.
For merchants, staying relevant means supporting the methods their customers actually use – without long integration times or complex vendor dependencies. Providers that can onboard new payment types quickly and seamlessly give merchants a crucial competitive advantage.
Simplified Cross-Border Payments
Global expansion is a natural ambition for digital-first businesses, but cross-border payments remain a major operational headache. Local regulations, currency management, and consumer habits vary dramatically between markets.
Merchants want simplified access to local payment methods, along with dynamic currency conversion and compliance tools that minimize friction when operating internationally. A provider that can simplify this complexity – through unified access to multiple schemes and currencies – creates tangible value beyond simple processing.
Intelligent Payment Orchestration
Many large merchants now work with multiple acquirers and payment processors to optimise cost, performance, and redundancy. But without an orchestration layer to intelligently route transactions, they risk inefficiency and downtime.
Modern payment orchestration platforms can automatically send each transaction through the most cost-effective or reliable channel in real time. That capability depends on robust infrastructure – not a tangle of APIs and patches. Merchants increasingly expect their providers to offer orchestration as a native feature, not an afterthought.
Modern, Cloud-Native Infrastructure
This is where the real bottleneck lies. Many PSPs and acquirers still operate on systems designed decades ago – architectures built for a different era of commerce. They’ve been maintained with patches, middleware, and manual workarounds that make innovation slow and integration difficult.
Merchants now expect cloud-native systems that are modular, scalable, and API-driven. Platforms that deliver real-time data visibility, analytics, and adaptability – allowing merchants to build and evolve without being constrained by legacy code.
Providers that cling to old systems risk not just technical debt, but strategic irrelevance. Payments infrastructure should be an enabler of innovation, not an obstacle.
Rethinking the Infrastructure Layer
The issue isn’t that modern payment solutions don’t exist – they do. The problem is that too many are bolted onto outdated foundations. Layering new features onto old systems is like fitting a Formula 1 engine into a 1970s chassis: technically possible, but structurally unsound.
The future of payments lies in rethinking the infrastructure layer entirely. That means building platforms that are natively cloud-based, flexible by design, and ready to integrate with tomorrow’s technologies.
Modern infrastructure enables:
- Faster onboarding and deployment
- Greater transparency into transaction data and fees
- Easier compliance with evolving regulations
- Continuous innovation without system downtime
This shift isn’t just technical – it’s strategic. It’s about giving merchants the confidence that their payment systems can scale with them, wherever their business goes next.
A New Standard for Payments
The payments industry has reached an inflection point. Merchants no longer see payments as a commodity or cost centre – they see them as a growth driver. Providers that continue to build products in isolation from merchant needs will fall behind.
Success will come to those who build with a merchant-first mindset: reducing barriers, improving performance, and enabling future growth.
The question for every PSP, PayFac, and acquirer is no longer “What features can we add?” but “Are we ready to deliver what merchants actually need?”
About Silverflow
Silverflow is a new kind of payment processing platform designed for today’s payment needs and fit for the future. A cloud-native solution with a single API to the card networks. One platform with one connection. Reducing cost and complexity, easy to use, data-rich, Silverflow frees you to innovate. Find out more at silverflow.com
Co-founder Robert Kraal is one of the few people in the world with over 20 years of experience in online payments.
After completing his degree in Geophysics, he started his career at Bibit, the first global Payment Service Provider (PSP) which was acquired by RBS/Worldpay. At RBS/Worldpay he went on to lead account management, before moving on to Google Netherlands. He joined Adyen in 2010 in the role of COO, where he was responsible for building and running the global acquiring and processing service.
As the Business Development lead at Silverflow, Robert is responsible for maintaining relationships with the card schemes, acquirers, PSPs and regulators.
- Digital Payments
- Neobanking





































































































































































