The insurance industry, long known for its complex processes and legacy systems, is undergoing a dramatic transformation. At the heart of this shift is InsurTech – the fusion of insurance and technology – bringing faster claims, personalised policies and more efficient operations. In 2025, several tools are leading the charge. Here are five of the top InsurTech solutions reshaping the sector.
1. Tractable – AI-Powered Claims Automation
Tractable uses computer vision and artificial intelligence to assess vehicle and property damage in real time. With just a few photos uploaded by the policyholder, the tool can evaluate damage and generate repair estimates instantly. This significantly shortens claims processing times from days or weeks to mere hours. Tractable is already used by global insurers like GEICO and Covéa and is expanding into home insurance applications as well.
Why it’s a game changer: It replaces manual claims inspection with automated, objective AI assessments – cutting costs and improving customer satisfaction.
2. Shift Technology – Fraud Detection Engine
Shift Technology offers an advanced AI platform specifically trained to detect insurance fraud. Using machine learning, it analyses claims data, historical fraud patterns, and external sources to flag suspicious activities. Its algorithms adapt over time, improving their detection accuracy.
Key advantage: It empowers insurers to prevent millions in fraudulent claims annually, without sacrificing the customer experience for legitimate policyholders.
3. Zego – On-Demand Insurance for the Gig Economy
Zego offers usage-based insurance tailored to gig workers, delivery drivers, and small businesses. Its app-based platform integrates with telematics, ride-hailing apps, and work schedules to offer dynamic, pay-as-you-go coverage. This flexibility makes it ideal for freelancers and platforms like Uber or Deliveroo.
Innovation point: Zego rewrites traditional insurance models by aligning premiums with real-time usage and risk levels – ideal for the on-demand economy.
4. Cover Genius – Embedded Insurance API
Cover Genius provides APIs that allow digital businesses to offer embedded insurance directly within their platforms. For example, a travel booking site can offer flight cancellation protection at checkout, or an e-commerce retailer can embed product warranty options. Cover Genius handles everything – from pricing and underwriting to claims and global compliance.
Impact: It brings insurance directly to the customer at the point of need, improving uptake and customer convenience while opening new distribution channels.
5. Sprout.ai – Intelligent Claims Triage
Sprout.ai combines NLP (natural language processing) and data enrichment to automate the first notice of loss (FNOL) and claims triage process. It can pull insights from emails, documents, and databases to provide context-rich claim summaries, which are then used to assign the right workflows or handlers.
Business benefit: Sprout.ai reduces administrative overhead and speeds up claim resolution by up to 70%, while maintaining transparency and fairness.
Insurtech tools like Tractable, Shift, Zego, Cover Genius, and Sprout.ai are not just digitising insurance, they’re reimagining it. With AI, APIs, and real-time analytics at their core, these platforms are improving efficiency, reducing fraud, and delivering a customer-first experience. As insurers adopt these innovations, expect faster, smarter, and more responsive insurance services for the modern age.
- InsurTech