Plumery’s expansion, collaborating with Vancouver-based Aequilibrium, brings specific Canadian market capabilities to support credit unions delivery of personalised, compliant, and elevated member experiences
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Plumery, the digital banking experience platform, today unveiled Canada-specific features and integrations giving Canadian credit unions a clear path to deliver personalized, compliant, and modern digital banking experiences.
Canadian financial institutions are facing heightened customer expectations, stiff competition from FinTechs, and growing pressure to modernise legacy systems. These pressures have been amplified by Central 1 Credit Union’s announcement that it will wind down its Forge (formerly MemberDirect) digital banking platform. The system, until recently, served over 170 credit unions across Canada.
This represents both a risk and an opportunity for credit unions. They must now plan for a replacement quickly, and also have the chance to adopt a platform that gives them greater control and the ability to compete on user experience.
The collaboration with Aequilibrium, with their deep knowledge of the Canadian regulatory landscape and user experience design ensures Plumery’s Canadian-ready platform is built around how Canadians, especially credit union members, expect to bank.
Though Canada’s banking sector is among the most advanced globally, many credit unions are held back by outdated infrastructure.
Plumery Tailored for Canadians
Meanwhile, members are demanding hyper-personalised, mobile-first and intuitive digital journeys. To meet these needs, Plumery has localised its platform with out-of-the-box features tailored for how Canadians bank. These include:
Everyday payments and transfers such as bill payments, cheque deposits, and Interac e-Transfers.
Support for Canadian savings and lending products including GICs, mortgages, and student loans.
Business banking capabilities like bulk payments and payroll management.
Compliance and user experience features including bilingual English/French support, privacy and data residency adherence, and accessibility standards.
Ben Goldin, CEO & Founder of Plumery, said: “With Forge winding down, Canadian institutions have a rare opportunity to modernise on their own terms, rather than being tied to outdated systems. Our platform provides an immediate, future-ready option that puts control back in the hands of credit unions. By working with Aequilibrium, we are combining global banking innovation with local expertise to deliver experiences that meet the unique needs of Canadian credit unions’ members.”
Plumery’s Canadian-ready platform is available now, and the company is already in discussions with multiple credit unions evaluating their digital futures beyond Forge.
About Plumery
Headquartered in the Netherlands, Plumery has a mission is to empower financial institutions worldwide, regardless of size, to craft distinctive, contemporary, and customer-centric mobile and web experiences.
Plumery operates with a diverse team that embodies a unique combination of seasoned expertise and vibrant innovation. This blend has been cultivated through years of experience at start-ups, scale-ups, and established financial institutions, and most notably at globally leading financial technology companies, where they were instrumental in creating disruptive digital banking solutions and platforms that now serve 300+ banks globally.
Plumery’s Digital Success Fabric platform provides banks with the foundation for success beyond fast-time-to-market by expediting the development of their digital front ends while significantly cutting costs compared to in-house initiatives or solutions with high total cost of ownership (TCO).
About Aequilibrium
For over 13 years, Aequilibrium has supported small to large-sized credit unions globally, helping them modernize their digital banking, elevate their training practices through VR + AI, and create member-first experiences that leave a lasting impression. They simplify technology, co-create strategies, and deliver personalised experiences that enrich people’s lives.
The march towards agentic AI can be a daunting thing, but it’s important to get over that fear in order to make strides
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A common question when discussing AI is ‘where do humans fit in?’. The fear of technological advancements stealing our jobs is an old one, but the conclusion is always the same and always true: there will never be a time when human judgement and teamwork isn’t required.
At DPW New York 2025, we sat down with Rinus Strydom, Chief Revenue Officer at Pactum AI, and Steven Velte, Executive Director Procurement Transformation at Honeywell – a customer of Pactum AI – to discuss AI’s evolution and the human connection. As AI develops, for Strydom, Pactum’s focus is on agentic, rather than generative. There’s a key difference there, especially for initial adoption at large enterprises.
“A lot of enterprises feel a little bit afraid, because generative AI can go a little off the rails,” he explains. “But when you put agents to work, they’re always within the rails that are defined by the customers. Once we get over that hurdle and can make clients see that they can take their procurement operating model and have it just run at scale with agents, rather than being afraid that their image will get tarnished, AI can be put to work much faster.”
Putting AI to work
When it comes to strategies procurement leaders can adopt to make AI work for them, it’s a major discussion point for Strydom and Velte. As a customer, it’s important for Honeywell to feel like its work with Pactum AI is a collaboration; it’s part of what makes its strides into AI work successfully. “This collaboration goes deeper than what we’ve typically had in the past,” says Velte.
“When we go through organisational changes, we need a true partner, And when that partner gets into the elevator with you, they don’t just push the button with you – they go up to the next floor with you and sit at the table to talk about what’s happening. So a barrier to AI adoption is not having that deep collaboration and partnership.”
“I think another thing leaders can do today is really help with that psychological change management to make it feel like a safe thing,” Strydom adds. Mindset shift is such a vital part of this change, especially when it comes to successful collaboration. “It’s important to embrace agentic AI, to encourage people to become managers of agents and not run away or become fearful.”
Identifying the opportunities
The true benefits of AI are now beginning to present themselves, as people increasingly embrace AI. For Velte, businesses have to get going with their AI plans in order to realise where the real opportunities lie. “I can make a business case with tons of ROI, potential productivity gains, revenue uplift, bottom line, profit line – all of that. But the real benefits that come from AI are those hidden benefits we don’t realise. When you start looking at it, there’s a common theme of saving time, and time becomes the real benefit. Unlocking better use of time gives you more potential to work on other creative aspects of the business.”
For Strydom, the true value lies in achieving things that used to be extremely difficult to achieve. Pactum AI’s customer base is broadly looking at 10X ROI, which, now, is easily done thanks to the use of AI agents. Agents also allow procurement teams to scale extremely fast, which is something that has, historically, been hard-won.
“For example, if you need to change payment terms across your entire supply base, you can do that with thousands of agents in parallel. You could never do that before. It gives you the agility to react to global macro risk issues, like tariffs.”
Start now; perfection comes later
One of the loudest topics of conversation at DPW New York 2025 was data quality and the challenge of cleaning that data up. It’s a huge topic, and a daunting one. Many businesses fall into the trap of thinking their data has to be perfect before they can get fully involved with AI, but the conclusion many procurement leaders are coming to is that getting started is more important than perfection.
“Data quality is always the holy grail going forward,” says Velte. “Everyone’s going to look for it, and try to attain it. When you start implementing within an AI framework, you just need to go in there and know that you’re going to constantly evolve in a good way, thanks to the agents, AI programs, and initiatives. They’re going to uncover and unlock a lot of data and inconsistencies that you have. You won’t get there unless you start looking into them as an opportunity area. Data perfection is not the way to go; it’s about getting in there, starting to look at the opportunities, and being willing to be creative, disruptive, and innovating quickly.
“There’s never going to be a time when everything is 100% correct and accurate, because data is always evolving,” adds Strydom. “Start now. The data can be enriched over time with the agents’ help.”
Maximum savings, maximum momentum
Pactum is using AI specifically to enable it to be a strategic advisor for customers like Honeywell. The use cases coming out are very new, and changing fast. What Strydom and his team want is to be able to guide customers on the right strategies for them, how to get maximum savings, and maximum momentum. As this landscape becomes more complex, human intervention and guidance is more important than ever, which links back to the topic of mindset and change management.
There’s been a lot of debate within Pactum AI as to how the business embraces this. “From a marketing perspective, too, there’s the question of whether we should make our agents look human,” says Strydom. “Actually, what we’re seeing is that suppliers actually enjoy interfacing with a bot. Walmart, one of our customers, did a survey where they found that 85% of their suppliers actually prefer to negotiate with Pactum than with a human. It’s more efficient, fair, and unbiased.”
Speaking of humans, shortage of talent has been a talking point within procurement for some time. That was, until advanced tech became more widely adopted, and bringing in procurement experts became less important than bringing in technology experts who are willing to learn. With the advent of agentic AI, according to Strydom, procurement leaders are now acting as managers of agents.
“All the analyst surveys say that procurement organisations are being asked to do more with less every year,” he says. “So the type of talent is definitely transforming. What we see is that the procurement organisations of the future are much more strategic. They’re focusing on creating strategy and procurement policies and procedures, and then having the agents actually go out and do the menial day-to-day work – entering things into ERP, turning requisitions into purchase orders, onboarding suppliers, and so on. All of that can now be done very quickly and efficiently by agents. This really elevates the role, and allows procurement to become a partner to the business.”
Velte adds: “When you talk about talent shortage, it’s also that shift in the mindset we’re going through right now. The expertise is changing, and we want to be able to bring in talented people with that technology flare. When we look at the next generation of leaders coming out of university and college, they’re AI enabled already. They’re expecting AI to be available to them to accelerate their development, career goals, and ambitions.”
Making sense of the landscape
As DPW New York 2025 unfolded around us, the discussion inevitably turned to the ways in which DPW helps procurement make sense of the AI landscape. Pactum AI is actually a perfect example of how useful DPW is. Only four years ago, the business was a startup, and won a pitch contest at DPW Amsterdam. “That catapulted the business, and got us a lot of visibility,” says Strydom. “It’s a great place for visibility with practitioners, investors, and partners.”
Again, it comes back to people. Being able to meet them in real life, communicate face-to-face, and learn from one another. “It’s about reconnecting with a lot of our partners,” says Velte. “But it’s also about seeing what is out there on the forefront that’s becoming available. It’s an amazing opportunity for us to really benchmark ourselves, while also getting a glimpse of what’s coming around the corner.”
Kenan Maciel, Director of Strategy at Lab49, on the future for cross-border payments in the global push for instant settlement
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Cross-Border payments are the unseen infrastructure powering global commerce. A multinational corporation settling international invoices, a small business sourcing products overseas, or a family transferring remittances across continents… The global economy has relied on the seamless movement of money across borders for decades. Now, with the total value of cross-border payments estimated to increase from almost $150 trillion in 2017 to over $250 trillion in 2027, it’s clear just how fundamental they are to the future of the global economy.
However, despite their scale and importance, cross-border payments remain plagued by inefficiencies and high costs. High transaction fees, slow settlement times and a persistent lack of transparency have consistently challenged businesses and consumers. The Financial Stability Board, responsible for the G20 Roadmap for Enhancing cross-border payments, has acknowledged that “significant progress will be needed to meet the targets” this year. This statement highlights the reality of the industry as it stands. While the need for better infrastructure is widely recognised, the pace of change is unsteady.
A Landscape of Legacy
For decades, cross-border payments have relied on an established set of mechanisms: banks, credit card networks and money transfer operators. Traditionally, the biggest facilitators of cross-border payments have been the platforms established by major banks and governments like SWIFT, SEPA and CHIPS. These systems have served their purpose but are increasingly ill-suited to the demands of modern commerce. More recently, traditional card networks such as Visa, Mastercard and American Express have expanded their role in this space, capturing an ever-growing share of the cross-border market by offering relatively faster and more integrated solutions than conventional bank transfers.
In recent years, the emergence of new technologies has begun to reshape the landscape, helping to expand the growth of cross-border payments. DLTs, stablecoins and CBDCs offer the promise of faster, more secure, transparent and cost-effective payments compared to traditional methods. While the overall volume of cross-border payments handled on blockchain is still a fraction of the global market, its growth trajectory is significant. BVNK, for example, estimates that stablecoin payments alone could represent a $60 trillion opportunity in the next five years.
The Problems Persist
Still, challenges persist. The cross-border payment model is weighed down by high fees from traditional facilitators often driven by currency conversion charges, intermediary bank costs and compliance related expenses form different regulatory jurisdictions. Often, a single payment is subject to multiple checks and validation, each requiring different sets of data, which not only slows down processing times but also increases operational complexity. FX risks and associated high funding costs further complicate the picture. Banks are often required to pre-fund transactions in destination currencies to enable timely settlement, resulting in high funding costs and the need to hold capital that could be more productively deployed elsewhere.
A lack of transparency further compounds these issues. For many businesses, understanding the total cost of a transaction, and tracking its progress, remains frustratingly difficult. Information about fees, exchange rates and settlement times is often fragmented and inconsistent, further increasing uncertainty and risk.
What’s Changing?
Nevertheless, meaningful change is underway. One area seeing rapid development is FX hedging. Companies are increasingly making use of forward contracts and options to manage currency risk, while fintechs are leveraging smart contracts and decentralised finance platforms to automate FX conversion, improving both cost efficiency and predictability. The introduction of ISO 20022 and the looming November deadline, means that a global standard for financial messaging is inching closer. By standardising electronic data interchange between financial institutions, it promises to reduce friction and facilitate faster, more accurate payments.
Another encouraging development is the expansion of central banks’ instant payment infrastructures. For example, Fed Now in the US, Faster Payments in the UK, and SEPA Instant in the EU operate around the clock, offering real-time, 24/7 settlement. These developments mark a significant departure from traditional systems like standard SEPA which typically settle over two business days and only during working hours. While the cost of using these instant infrastructures is often higher, the benefits in terms of speed, transparency and availability offer a compelling improvement. Their growing presence is helping to set new expectations for what’s possible in domestic and cross-border payments.
With DLTs and stablecoins also gaining traction as credible alternatives to traditional methods, the industry is also moving closer to near instant global settlement and the ability to operate 24/7. A significant improvement over the lengthy settlement times and limited operating hours of legacy systems. Although, mainstream adoption still faces hurdles, with one of the primary challenges being convenience and usability. For many uses, managing digital wallets and understanding decentralised systems remains unintuitive, limiting adoption outside of extremely digital literate circles.
Who’s Leading the Charge?
Importantly, it is no longer just FinTechs and startups leading the charge. Traditional financial institutions are actively investing in digital asset infrastructure. Visa’s tokenised asset platform and the Bank of America’s plans for a proprietary stablecoin are prime examples of how legacy players are adapting. Institutions like these are often helping to define the future of cross-border payments.
The industry stands at a turning point, on the cusp of achieving the required speed, cost, transparency and access for the global economic future. With ongoing technological innovation and evolving regulatory frameworks, the path is becoming clearer. However, the nature of global finance means that no single approach will dominate. Different payment models require different tools, and the most effective solutions will be those tailored to specific needs and truly fit for the modern financial ecosystem.
Sejal Mehta and Wendy Di Blasio from Odgers Berndtson’s Global FinTech and Financial Services Practices, discuss new leadership demands in a rapidly evolving cross-border payments space
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The global landscape for cross-border payments is at an inflection point. It is driven by rapid technological advances, evolving regulatory frameworks, and shifting consumer expectations. With Asia emerging as a hub of growth, particularly in countries like China, India, and Singapore, the industry is projected to soar to $23.8 trillion by 2032. This represents over one-third of global transactions.
Yet, this significant growth introduces complexity. Challenges in interoperability, regulatory divergence, and varying regional consumer behaviours make effective leadership indispensable. In such an environment, strong executive leadership not only manages but proactively shapes these transformations.
A New Leadership Mandate in Cross-Border Payments
Today, successful leadership in cross-border payments requires much more than operational effectiveness or market penetration. Modern executives must adeptly manage uncertainty, anticipate disruption, and drive transformation at scale.
Visionary leadership is paramount. Executives need to foresee industry trends, understanding key initiatives such as Project Nexus. This aims to integrate real-time payment systems across Asia, enhancing transaction speed and seamlessness.
Strategic agility is equally critical. Given volatile geopolitical dynamics and fluctuating financial flows, leaders must skilfully balance immediate demands with long-term goals. The capacity to make informed, data-driven decisions amid complexity is now a hallmark of effective leadership.
Cultural competence also defines leadership excellence. Executives must nurture inclusive, agile teams that can navigate diverse cultural contexts and regional expectations. Emotional intelligence, cultural sensitivity, and the ability to effectively lead multicultural, distributed teams are no longer optional. These are essential leadership competencies.
Navigating Regulatory Complexity with Strategic Foresight
Managing regulatory fragmentation across jurisdictions is a significant challenge for leadership in the cross-border payments space. Countries continue to implement and update localised rules around data protection, anti-money laundering (AML), and financial compliance. Executives are under increasing pressure to ensure both global consistency and local compliance.
This environment calls for a nuanced understanding of international law, regional policy developments, and collaborative regulatory frameworks. Successful leaders are those who build strong regulatory partnerships, anticipate changes in legal landscapes, and embed compliance into the strategic DNA of their organisations.
For instance, responding to initiatives like ISO 20022, which standardises financial messaging formats, requires more than technical adaptation. It demands coordinated leadership across compliance, operations, and technology functions. By staying ahead of these shifts, executives not only minimise risk but can unlock new efficiencies and competitive advantages.
Leadership Trends Transforming the Cross-Border Payment Ecosystem
Several emerging trends are reshaping leadership in cross-border payments, significantly influencing how companies approach talent development and executive roles.
Intergenerational leadership has become a priority as Millennials and Gen Z increasingly dominate the workforce. These groups value purpose, flexibility, and impactful work, disrupting traditional loyalty structures. Today’s leaders must actively foster collaboration and unity across diverse age groups, aligning teams around shared ambitions like innovation, sustainability, and inclusivity.
The fluidity between traditional financial institutions (TradFi) and FinTech organisations is increasing noticeably. Executives moving between these spheres bring invaluable cross-sector expertise, methodologies, and perspectives. This intersection demands leaders who can seamlessly bridge legacy systems with innovative technologies, balancing stability with innovation.
Consequently, organisations are more frequently leveraging tools like psychometric assessments to identify crucial leadership attributes such as adaptability, resilience, and learning agility. These assessments are increasingly applied not only to senior executives but also to non-executive board members, helping firms strategically future-proof their leadership capabilities.
Cultivating Leadership Through Development and Succession Planning
Effective leadership development strategies have become critical as companies scale operations and navigate ongoing technological and geopolitical changes. Organisations cannot solely rely on external hires. They must cultivate internal talent pools prepared to address future challenges.
Forward-thinking companies are investing in targeted leadership programmes, mentorship opportunities, and rotational assignments designed to expose emerging leaders to diverse operational complexities. These practices strengthen organisational resilience, encourage internal innovation, and foster adaptability among leadership ranks.
Strategic succession planning further enhances organisational robustness. Rather than responding reactively to sudden leadership gaps, high-performing companies proactively identify, and nurture promising talent. This approach requires upskilling the leaders by providing them with a strategic understanding of newer technologies, data models and associated risks.
Leadership as the Cornerstone of Competitive Advantage
In the rapidly evolving cross-border payments landscape, leadership quality will ultimately distinguish market leaders from followers. As regulatory pressures intensify and technological advancements continue to reshape the industry, effective leadership is pivotal to turning complexity into growth opportunities.
By committing to leadership development, strategic executive recruitment, and aligning talent management with overarching business objectives, organisations position themselves for resilience and sustained success. The right leaders will not only navigate challenges but leverage them into lasting competitive advantages, transforming vision into tangible market value.
María Ávila Silván, CRO at PagoNxt Payments, on the future of B2B payments and why digital-first providers are best positioned to lead
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Despite long-standing claims that ‘cash is dead’, it continues to solve three distinct business problems for payments – immediacy, certainty, and accessibility.
Now, however, with the European Parliament’s decision to cap cash transactions at €10,000 by 2027, businesses who rely on these attributes are facing a turning point. Where cash is no longer a viable foundation for business operations, and digital is no longer optional. While positioned as an anti-money laundering measure, this regulation’s most profound impact will be catalysing the final stage of payment digitisation across European commerce. For banks and payment providers, this represents a compliance challenge. And a strategic opportunity to extend digital payment ecosystems.
The benefits of this acceleration towards digital payments are substantial. Over the past two decades, we’ve seen digital transactions offer enhanced traceability, providing both compliance benefits and improved financial visibility. In addition, they reduce the security risks and insurance costs associated with holding and transporting physical currency. Automated reconciliation capabilities eliminate countless hours of manual processing, while the granular data available from digital transactions generates treasury insights once thought impossible in the cash era. The operational efficiency gains alone can transform finance functions into the strategic enablers of enterprises.
That said, the shift isn’t straightforward. Those serving cash-intensive sectors must develop solutions that deliver the same immediacy businesses expect. This requires reimagining payment workflows entirely.
Human-Centric Design
The €10,000 cash limitation creates distinct challenges for businesses. Consider construction companies paying contractors on completion, or wholesale distributors accepting immediate payment upon delivery. Both will face disruption to established operational rhythms. Neither are inconveniences, but touch core business relationships where immediate exchange has built trust and operational predictability.
The digital alternatives now mandated by the EU must address human factors alongside technical capabilities. The reluctance to entirely abandon cash often stems from well-grounded concerns about digital payment accessibility, complexity, and reliability. Systems requiring multiple authentication steps, specialised hardware, or stable internet connectivity create friction points that cash simply doesn’t have. Any viable alternative to cash must address these barriers through education, simplified experiences, and demonstrable security. This is on all of us to address, and doing so must be viewed as a transformation journey rather than a compliance exercise. This means engaging clients early and understanding their specific operational concerns. We need to develop tailored pathways that address both the technical and cultural dimensions of payments change.
Matching the Core Strengths of Cash
As stated earlier, the greatest virtue of cash has always been its immediacy. You hand over notes, you receive goods or services. This represents a real-time transaction with instant settlement certainty.
Digital payment systems have historically struggled to match this attribute, introducing settlement delays and reconciliation challenges that create operational friction. That is, until now. The SEPA Instant initiative addresses this gap directly, enabling settlement within seconds rather than days. Yet despite these benefits, adoption remains inconsistent, with fewer than 5% of European banks currently maintaining the robust infrastructure needed to fully support these capabilities. The cash cap now creates a powerful incentive to hasten the speed, particularly for institutions serving affected sectors.
Real-time payment infrastructure delivers the immediacy businesses need. When combined with enhanced data capabilities, it creates a far superior experience to cash across multiple dimensions. A contractor receiving instant payment via their smartphone gains the same immediacy as cash while obtaining automatic documentation, tax records, and payment history. A wholesaler accepting immediate settlement receives not only funds but also structured invoice data that automates reconciliation and inventory updates. The possibilities are limitless.
Building these capabilities requires substantial investment and specialisation. Institutions must manage increasing compliance demands while simultaneously accelerating their technical capabilities. This is a challenging combination even for well-resourced organisations.
Scalable Solutions for a Complex Payments Transition
The complexity of replacing cash transactions varies significantly across different business contexts and sectors. A unified, scalable approach becomes essential for financial institutions serving diverse client bases. Payment-as-a-Service (PaaS) models excel in this environment by providing configurable solutions that can adapt to sector-specific requirements while maintaining consistent compliance frameworks.
Modern PaaS platforms deliver orchestration capabilities that manage the entire transaction lifecycle from initiation through compliance screening to settlement and reconciliation. This approach meets evolving AML requirements while delivering the real-time payment capabilities businesses require. Such a combination addresses both sides of the cash replacement equation – meeting regulatory demands while maintaining operational efficiency for end users
The EU’s €10,000 cash transaction limitation marks a defining moment in European payment evolution. It creates both challenges and opportunities – forcing reconsideration of established approaches while enabling enhanced capabilities. Financial institutions have a unique opportunity to deliver solutions that preserve cash’s operational benefits while introducing new dimensions of intelligence, integration, and experience. In turn, there is a golden opportunity to create payment ecosystems that are more transparent, efficient, and valuable for all European businesses.
Nick Saywell, Senior Manager at PSE Consulting, on the rise of account-to-account payment
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With Apple and Android both unlocked, can account-to-account payment finally rival cards at the checkout?
For years, account-to-account (A2A) payment providers have dreamed of bringing their low-cost, real-time model to the in-store experience. But one key problem kept getting in the way: the experience wasn’t seamless enough to challenge the tap-and-go ease of cards. That may be about to change.
In mid-2024, the European Commission struck a landmark deal with Apple, forcing it to open access to the iPhone’s NFC chip to third-party payment providers. With both Android and iOS now unlocked, a door has opened that could finally give A2A wallets a shot at real parity with cards — and give merchants and consumers a meaningful alternative to the traditional payment rails.
The race is on. But can A2A deliver?
A2A Payments, Rebooted
A2A in-store payments have technically been possible for some time. But the experience has often fallen short, marred by clunky QR codes, awkward authentication flows, and too many screens. Consumers, spoiled by contactless cards and mobile wallets, weren’t interested in waiting even a few extra seconds.
Now, with tap-to-pay functionality available on all major devices, A2A apps can finally offer what was missing: frictionless in-store payments that rival the card experience. And with that, the real advantages of A2A — faster settlement, lower fees, and direct-to-bank transfers — are no longer hidden behind usability issues.
The question is no longer “can they?” It’s “how far can they go?”
The Contactless Advantage
In-store, speed is everything. In markets like the UK, where 93% of card payments are contactless, expectations are sky-high. For A2A wallets to compete, tap-to-pay is the bare minimum – and until now, it simply wasn’t available on iOS.
That changed in December 2024, when Vipps MobilePay launched the first-ever A2A tap-to-pay solution on iPhone, enabling “Tap with Vipps” at stores across Norway. With expansion plans underway for Denmark, Finland, and Sweden, the Nordic region is quickly becoming a proving ground for A2A in-store dominance.
Other markets are following – and fast. Sweden’s Swish has moved from Bluetooth to NFC for Android tap-to-pay. Bizum, used by over half of Spain’s population, is rolling out “Bizum Pay”, enabling A2A and card-linked tap payments later in 2025. In Poland, where Blik already dominates eCommerce, the company is planning iOS tap-to-pay integration this year.
Crucially, these aren’t just tests or pilots — they’re market-ready rollouts. And they show that the A2A space is no longer content to sit in the shadow of cards.
The Big Economies Lag Behind
However, not everyone is moving at the same speed.
Despite the momentum in Scandinavia, Spain, and Poland, Europe’s biggest economies have been slower to act. The UK has yet to see a major A2A wallet gain traction in-store. In Germany and France, legacy infrastructure and conservative adoption curves are proving hard to shake.
Even Wero, the pan-European A2A wallet backed by the European Payments Initiative, won’t have an in-store solution ready until 2026. That delay risks leaving Europe’s largest markets outpaced by smaller, more agile neighbours — at a time when merchants and consumers alike are increasingly open to change.
For now, it’s the early movers who are defining the space — and setting expectations.
The Cross-Border Payment Battle
While domestic progress is promising, cross-border A2A remains the next big challenge. Regional alliances are forming — including:
EuroPA: A partnership between Spain’s Bizum, Italy’s Bancomat Pay, and Portugal’s MB Way, which completed its first cross-border transaction in late 2024.
EMPSA: An alliance including Bancomat Pay, Switzerland’s Twint, and Austria’s Bluecode, focused on cross-border interoperability.
But the road ahead is bumpy. Without a unified European solution, A2A risks becoming fragmented — more complicated for consumers, and harder to scale. Some argue that Wero offers the long-term answer. But in the short term, it’s up to these alliances to prove cross-border A2A is more than a theory.
The pressure is on to prove that A2A can work as well across borders as it does at home — without sacrificing simplicity or reliability.
The Moment of Truth for A2A Wallets
This isn’t just a technical breakthrough — it’s a power shift. For the first time, A2A wallets are competing with cards on the one thing that mattered most: convenience. With NFC access now universal, and major players moving fast, the old excuses no longer apply.
Whether A2A becomes the new default or remains a challenger brand depends on what happens next. Can providers scale fast enough? Can they deliver the reliability, UX, and trust that card payments have built over decades?
One thing’s clear – 2025 will be a crucial year in the battle to redefine Europe’s payment scene, and a new offensive to win in-store transactions is just starting.
About PSE Consulting
PSE Consulting is a leading global provider of payment advisory services to players across the payments landscape. PSE’s expertise has enabled it to deliver actionable market insights and operational optimisation to senior payments leaders for over 30 years. Find out more here.
Dave Murphy, Head of Financial Services EMEA & APAC at Publicis Sapient, on unlocking data to unleash the intelligence with AI
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In today’s financial services landscape, the promise of artificial intelligence is everywhere… Hyper personalisation, intelligent automation, real-time insights, and AI-assisted customer experiences. But here’s the truth: AI doesn’t run on ambition. It runs on data.
If your customer and transactional data remains locked inside monolithic core systems, even the most sophisticated AI will underdeliver. The most effective path to AI-powered transformation isn’t a complete rebuild of your core – it’s strategic decomposition. By making high-quality data available in near real-time to your channels and platforms, banks can unlock AI’s full potential without overhauling their entire architecture.
At Publicis Sapient, we believe unlocking your data is the critical enabler for harnessing the full value of AI across the financial enterprise. It is no longer necessary to completely rebuild your core infrastructure. Instead, what’s required is strategic decomposition of monolithic systems to ensure near real-time data availability to your channels and AI applications.
The Data Access Conundrum
Banks are acutely aware that their legacy systems create data silos. Research reveals that 70% of banks’ IT budgets are still spent on maintaining legacy systems. Moreover, more than half cite the limitations of their core as the primary barrier to transformation.
Despite a shared recognition of the need to change, many institutions remain hesitant, concerned by the perceived complexity, cost and risk of restructuring their data architecture and overhauling foundational platforms. But this hesitation comes at a cost. As customers demand more personalised and seamless experiences, and digital challengers launch AI-enabled services at speed, traditional institutions risk falling behind.
Why Data Accessibility Unlocks AI’s Potential
The simple truth is: AI cannot thrive in isolation. It needs high-quality, accessible, and timely data. It needs customer and transactional information that’s available near real-time. And it needs a composable, event-driven architecture where data can flow freely across customer journeys and operational workflows.
Decomposing monolithic core banking systems enables all of this. By creating strategic APIs and data layers, banks can liberate critical information from legacy platforms and make it available to AI-powered services without the need for complete core replacement. In our work with leading banks globally, we’ve seen accessible data unlock:
1:1 personalisation at scale
Real-time fraud detection and risk modelling
AI-assisted customer onboarding and service
Automation across lending, compliance and operations
This is not theoretical. It’s already happening. In one engagement, we helped a regional bank transform its operating model via a phased core modernisation programme – delivering a one-to-one return on investment over five years by shifting from reactive IT spend to proactive value creation through accessible data.
Progressive, Not Paralysing
One of the biggest myths around core modernisation is that it requires a disruptive, ‘big bang’ transformation. That’s no longer the case. Advances in architecture, engineering tools, and AI-powered development platforms – such as our own Sapient Slingshot – now make it possible to modernise progressively and liberate critical data, rather than rebuilding everything from scratch.
Techniques like multi-core routing, event-driven orchestration and domain-driven design allow banks to gradually make customer and transactional data available near real-time to channels and AI applications – all without jeopardising day-to-day operations or requiring full core replacement.
Reorienting Around Data and People
Technology alone is not enough. Successful transformation requires a cultural shift – one that reorients the organisation around data, agility, and human outcomes. The future-ready bank is not only AI-enabled but data-led and human-centric.
By unlocking and democratising data through modern architecture, banks can power everything from predictive decision-making to better colleague collaboration. We are already seeing leading firms embed AI into their customer and employee journeys. Not as add-ons, but as integral parts of reimagined experiences built on liberated data.
The Future Belongs to the AI-Enabled
As AI capabilities continue to evolve, the divide between data-rich and data-poor, and AI-enabled and AI-limited institutions will widen. The leaders will be those that treat transformation not just as a technical challenge, but as a strategic imperative – reshaping how they operate, compete and serve.
Now is the time to act. Unlocking your data through strategic core modernisation is no longer a question of ‘if’, but ‘how’. Because in the age of AI, the intelligence of your bank will only ever be as strong as the data it can access and learn from, and ultimately the systems that underpin it.
Find out more from Publicis Sapient about core modernisation here
Dave Murphy, Head of Financial Services EMEA & APAC at Publicis Sapient, on why retail banking is at an important crossroads and must react
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Retail banking stands at a pivotal juncture. As digital-first generations reshape customer expectations and competitive pressure from FinTechs and neobanks intensifies, traditional banks face a critical choice: modernise now or risk obsolescence. Publicis Sapient’s latest Global Banking Benchmark Retail Banking Report underscores that “digital by default” is no longer an aspiration. It’s an immediate necessity.
Drawing on insights from 600 retail banking executives across 13 countries, the report highlights a convergence of transformative forces… The accelerated adoption of Gen AI, the decline of legacy IT infrastructure, and an urgent need to reimagine customer engagement for a younger, mobile-first demographic.
Digital or Die: A Defining Moment
Retail banking has been evolving for over two decades, but the stakes have never been higher. In Q1 2025, JPMorgan Chase reported a net income of $14.6 billion, up 9% year-over-year. This was driven by robust trading revenues and investment banking fees. Meanwhile, UK neobanks are making significant strides. Revolut achieved a net profit of $1.0 billion in 2024, marking its first billion-dollar annual profit, with revenues soaring 72% to $4.0 billion. Monzo also reported its first full year of profitability, posting a pre-tax profit of £15.4 million and doubling its revenue to £880 million.
Despite these advancements, 62% of retail banking executives admit their pace of transformation lags behind competitors. This isn’t a minor delay – it’s a strategic disadvantage in a market where 44% of new currents accounts are already being opened with digital banks and FinTechs.
Gen AI: Catalyst and Compulsion
Among all the changes underway, generative AI has emerged as the most powerful and potentially disruptive force. According to the benchmark study, data and AI are the top investment areas for digital transformation over the next three years. Executives are betting big on AI not only to improve customer engagement but also to modernise operations and accelerate core transformation. The impact of Gen AI in banking is tangible. It can:
Personalise customer journeys at scale
Accelerate software development lifecycles
Write code and automate data management
Deliver hyper-relevant product recommendations
Power AI agents with human-like customer service abilities
In short, Gen AI makes what was once prohibitively expensive and time-consuming not only possible but scalable.
The banking customer has changed
The report makes it clear: retail banks must stop building for yesterday’s customer. Gen Z, who will make up one-third of the workforce by 2030, already prefer mobile-first, always-on banking. They value immediacy, customisation, and authenticity. A staggering 83% of Gen Z consumers say they are frustrated with current bank processes.
Compounding this generational shift is the growing irrelevance of traditional customer segmentation. Today’s consumers defy linear categorisation. The same individual can be a small business owner, a parent, and a new homeowner. Yet banks often treat them as three separate customers because of product-centric data silos.
The core problem with legacy thinking
Legacy systems continue to be the biggest barrier to meaningful transformation. 70% of banking executives say their legacy infrastructure is hindering their ability to deliver the digital experiences customers expect. Many core systems are COBOL-based and nearing end-of-life. Yet banks are reluctant to modernise due to perceived risk and complexity.
The irony is clear: the risk of maintaining outdated systems now outweighs the risk of change. With Gen AI, banks finally have the tools to confront the 800-pound gorilla in the room – core modernisation.
Why Core Modernisation is the linchpin
Modernising the core is about more than infrastructure. It’s the key to unlocking the full value of AI, data, and digital transformation. A modern, cloud-native core enables:
Real-time access to first-party and third-party data
Agile delivery through microservices
Better governance and regulatory transparency
Faster go-to-market with new apps and services
Retail banks that modernise their core can stop building costly middleware just to access data. Instead, they gain a unified view of the customer and the agility to respond to banking market shifts in real time.
The virtuous cycle of AI and Core
What’s truly powerful is the feedback loop between Gen AI and a modernised core. Gen AI helps accelerate the core transformation by generating code, automating testing, and streamlining documentation. Once modernised, that core then enhances Gen AI’s capabilities with clean, structured data. This virtuous cycle creates exponential value, making digital transformation faster, cheaper, and more sustainable.
Retail banks are already allocating 35% of their customer experience digital transformation budgets to Gen AI. Furthermore, many are embedding AI across the entire software development lifecycle using tools like Sapient Slingshot to reduce human error, increase test coverage, and ship better code faster.
From Product-Centric to People-Centric banking
Ultimately, the report urges retail banks to shift from a product-centric to a people-centric mindset. That means designing experiences around life moments, not product categories. It means knowing that the mortgage customer is also a small business owner and a parent, and offering solutions that reflect that reality.
With modern core systems and Gen AI, banks can personalise outreach, tailor financial advice, and meet customers where they are. This holistic view is essential not only for growth but also for loyalty.
The era of deferral is over. Banks can no longer afford to delay core transformation. Gen AI has lowered the cost, reduced the complexity, and increased the speed of change. The only question left is whether banks are ready to lead or risk falling behind.
Publicis Sapient is working at the intersection of Gen AI and core modernisation every day… Helping banks link strategy to execution and deliver on the full promise of digital transformation. The future of retail banking isn’t coming – it’s already here. The time to act is now.
Luke Kyohere, Group Chief Product and Innovation Officer at Onafriq, on payments innovations to look out for this year
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The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1.The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. At OnAfriq, we are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use Blockchain. The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI. Therefore, many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payments platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms. These integrate multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Jan-Willem Weggemans, Vice President, Commercial Payments Lead at Publicis Sapient on the outlook for payments modernisation
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The payments industry is transforming rapidly, driven by customer demand shifts, regulatory developments and technological advances. Payments players need a tailored innovation approach for each value opportunity, based on their strategic position and ambition and each driver of change.
Understanding the drivers of payments modernisation
Driven by technological advancements, shifting customer expectations and regulatory developments, banks and financial institutions must adapt their offerings. They must modernise their payments to remain competitive in this ever-evolving landscape as we start this new year.
Customers expect real-time, seamless and personalised payment experiences that are now standard expectations across financial services. Not only that, but users are demanding frictionless cross-border transactions, alongside advanced features like biometric authentication.
Massive advances in technological capabilities drive customer expectations. Cloud computing, data platforms, Artificial Intelligence (AI), and Application Programming Interfaces (APIs) enable faster, scalable, resilient, and more secure payment solutions. These enable opportunities to innovate customer propositions and experiences. Moreover, supporting the modernisation of processes and technologies can lower costs and improve resilience.
Regulatory developments are a key factor. From new (instant) payments schemes to ISO standards to KYC/AML requirements, there is an ongoing need to change/modernise the payments operating model. And possibly innovate client solutions.
For these reasons, legacy banks can struggle with the pace of change and inefficiencies. Including enabling FinTech disruptors to gain a competitive advantage. So, how can banks examine these learnings and implement better change?
Progressive modernisation and the impact of GenAI
Banks and financial institutions can take a tailored approach to payment innovation and modernisation. In all of these approaches, modernising an incumbent player with significant legacy challenges is generally a process of progressive modernisation. Big bang approaches and the building of neo banks to move a legacy bank forward have generally not delivered success.
Progressive modernisation enables a bank to move in a controlled way from the legacy to the modern state. This requires running the legacy and modern services in parallel. Meanwhile, the integration is enabled by decoupling the hardwired systems top and bottom (integration and data). Only then can you spin up the modern enterprise and core services and progressively direct more clients/transactions/products over the new stack.
Progressive modernisation is becoming more attractive and suitable for many clients. Furtherore, GenAI can materially alter the cost and duration of these programs, offering lower risk and a significantly improved business case. With new and innovative solutions that utilise GenAI at their core, the whole journey can be greatly accelerated. Including Legacy system discovery, Target state design, Backlog creation, and Building and Testing.
Three key approaches when facing the need to modernise Payments
Payments players are facing an ongoing modernisation need, driven by changing client behaviours, technology innovation and regulatory activism.
Broadly, we recognise three approaches to payment modernisation, including:
Fix the edge – either top of the stack or bottom, a small fix, without touching 90% of the existing tech.
Incremental uplift – installing a modern solution (but not fully end-to-end). For example, a new core system for a set of products/customers.
Move to native build – setting steps on the progressive modernisation journey, after investing in decoupling the hardwired legacy systems.
To select the right approach, we consider two key factors: the event and the players. The event looks at the size of the opportunity (or materiality of the threat) and the size/complexity of the change. The player looks at the performance of the existing operating model, whether payments are core, and whether the ambition is to be a leader in payments or to be part of the majority of players.
How a player’s participation strategy drives modernisation choices. A client offers white label card processing services, and in their market, they need to offer the most modern solution and lead with modern technology, AI, and embedded compliance/risk solutions. A major incumbent bank decided to invest primarily in customer value propositions, driving value from the broader client relationship. The bank opted for a processing-as-a-service model when it needed to modernise the processing platform.
Looking at the two extreme options, we see that fixing the edge works well for players where payments are not core, when they do not need to be the first mover, or when their existing operating model is performing well. From an event perspective, it fits when the opportunity is small and/or the change is minor in effort and complexity.
At the other end of the spectrum, moving on the journey to native build is most suited for players where payments are core. Where they want to be the first mover in the market, and where the existing operating model is facing major challenges. From an event perspective, it is more suited when the event supports a significant value opportunity (or threat to the business) and requires a significant change.
Making payments progress real
Many new payment options, including A2A payments and instant payments, offer incremental benefit cases for many players. These are not large enough to kick off the incremental modernisation journey. Thus, most players will opt for a “fix the edge” or “incremental” modernisation approach and wait for another event for a full modernisation.
Regarding regulation. The new ISO20022 standard is due to come into full force in November 2025. However, less than a third of messages were exchanged using the new standard in late 2024. An often cited reason for delays in implementing regulatory changes is the edge approach replanning required to keep up with the evolving set of rules regarding the ISO standards. The evolving set of rules is inevitable, as the regulator is responding to market experiences and feedback from trying to implement the initial rules set. Thus, in regulatory change with this level of impact, a cloud-native approach would be better, enabling a more nimble/agile response to continuous changes.
What is the next move?
Faced with the inevitable need to invest in payments, we suggest taking a portfolio approach and looking 2-3 years ahead when evaluating individual modernisation events. And your strengths/weaknesses and strategy. Modernisation is not just a technical upgrade but a strategic enabler that can drive efficiency, resilience, and innovation. You can ensure that each modernisation effort contributes to a cohesive, future-ready payments ecosystem by aligning your investments with long-term business goals. This approach will help you avoid costly short-term fixes. And build a scalable, agile infrastructure that supports evolving customer expectations, regulatory requirements, and competitive pressures.
Yuno and PayPal team up to simplify Digital Payments for merchants with flexible options to broaden market reach and unlock new revenue streams
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Yuno a leading payment orchestration platform, has announced a strategic collaboration with PayPal, a global leader in Digital Payments processing. This collaboration significantly enhances Yuno’s offering, giving merchants seamless access to PayPal’s vast active user network. This now surpasses 400 million worldwide.
Unlocking revenue streams with Digital Payments
Yuno-powered merchants can now effortlessly offer PayPal’s secure and flexible payment option, broadening their market reach and unlocking new revenue streams. Trusted by millions worldwide, PayPal allows users to make purchases, transfer funds, and pay bills in a fast, easy, and secure way, without the need to repeatedly enter card payment information, contributing to reducing digital footprint and providing the security users are looking for.
Including this partnership, Yuno now supports over 300 global payment methods via its intuitive, user-friendly interface, making it easy for merchants to scale quickly by offering the most popular and locally-relevant payment methods in each market. Yuno’s platform also provides access to other innovative features. These include one-click checkout, advanced fraud protection, and optimised payment routing. This boosts transaction success rates and prevents lost sales in the wake of outages at a payment provider.
Catherine Kaupert, Global Head of Partnerships of Yuno, commented: “We’re thrilled to team up with PayPal, a well-known and trusted name in Digital Payments processing globally. This integration further strengthens Yuno’s capabilities, allowing our merchants to tap into PayPal’s extensive network and drive growth with ease. Together, we are simplifying payments, making them more secure, and enabling businesses to scale without friction.”
Paola Fuentes, Head of Partnerships for Hispanic Latam at PayPal, added: “Our affiliation with Yuno integrates our entire product portfolio. Including PayPal Checkout and credit and debit card payment processing to provide cutting-edge payment solutions for both customers and businesses. By joining forces, we are expanding the benefits of both companies’ offerings, giving consumers the option to select the payment method that suits them best and take advantage of instalments. According to recent data from AMVO, this is one of the main incentives for Mexican consumers to make purchases through the digital channel”.
Last year, Yuno secured $25 million in a Series A round led by Andreessen Horowitz, Tiger Global, DST Global Partners, Kaszek Ventures, and Monashees, fuelling its expansion across Asia, Europe, the Middle East, and Africa.
About Yuno
Yuno has emerged as a dominant force in global payment orchestration. Its core mission is to empower global commerce by enabling businesses of all sizes to accept and disburse Digital Payments anywhere in the world. Furthermore, fostering financial inclusion.
Yuno enables businesses to access over 300 payment methods worldwide. As well as innovative features including one-click checkout, smart routing, and robust anti-fraud tools via a single unified, easy-to-use interface. Yuno serves a global customer base that includes McDonald’s, inDrive, Rappi and other renowned brands across more than 80 countries.
About PayPal
PayPal has been revolutionising commerce globally for more than 25 years. The company creates innovative experiences that make moving money, selling, and shopping simple, personalised, and secure. PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
Ozge Celik, Head of Product at Turkey’s largest FinTech Papara, on how personalisation is making everyday financial transactions more manageable and embedded into our lifestyles
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With unlimited choice from a global marketplace, customer expectations are continuing to reach new heights. Undeniably, we are seeing financial services – being led by the FinTech sector – undergoing a seismic shift towards personalisation and catering to this new form of demand. Users are no longer content with generic services. Furthermore, they want tailored, hyper personalised experiences that reflect their individual needs and preferences. This is particularly true for their banking experiences. Yet, many traditional banking institutions are struggling to keep up with these demands due to their legacy systems and traditional cookie-cutter approach. Whereas the FinTech industry, with its agile frameworks and state-of-the-art technologies, is demonstrating its capability to rapidly position solutions that cater to this demand.
The growing trend for personalisation
Personalisation in consumer services is not a novel concept, but its application within the financial sector is a relatively recent development. Despite its infancy, its impact on the industry is profound. Banking has always been a cornerstone of our daily lives, from withdrawing cash to transferring funds. As such, it is unsurprising that users increasingly view their financial services as an extension of their personal identity.
Over the past decade, we have seen the introduction of customisable physical bank cards, personalised digital tools on mobile banking apps and instant messaging services. Banks and fintechs are striving to meet users’ needs, reshaping the loyalty landscape that has traditionally favoured established banks. These institutions, with their often rigid and cumbersome systems, are being compelled to re-evaluate their user engagement strategies and the solutions they offer.
Leading the customisation charge
Startups and FinTechs are riding the crest of this wave of customisation. Traditional financial institutions frequently overestimate the costs associated with data collection and the development of meaningful personalised tools. FinTechs, on the other hand, harness their technological capabilities to sift through vast amounts of data, identifying individual preferences and behaviours. This insight enables them to better create personalised products and services that resonate with consumers on a deeper level. Offering such tailored experiences is not merely a competitive advantage; it is quickly becoming essential to attract and retain users.
The rise of the super app
The emergence of the super app epitomises this new paradigm. The inconvenience of managing multiple mobile banking apps is becoming a thing of the past as consumers increasingly favour a unified platform that addresses all their financial needs. This demand extends beyond financial services. The success of super apps like Alipay and WeChat Pay, which integrate services from ride-hailing to grocery shopping, illustrates how this model has become ingrained in everyday life. While the same level of adoption may not be universal due to various market factors, FinTechs are taking note and developing intuitive apps that combine financial and non-financial functions to deliver a seamless and efficient user experience.
FinTech’s personalisation extends to every facet of the financial journey. From customised budgeting tools and investment portfolios, to personalised insurance products and bespoke lending solutions, providers are redefining what it means to have a financial service that truly fits the individual.
The implications for personalisation in traditional banking
To stay relevant, banks must embrace digital transformation and consider partnerships with FinTechs or face the risk of further falling behind. Collaboration between established financial institutions and FinTech disruptors can yield the best of both worlds: the trust and scale of traditional banks combined with the innovation and agility of fintech.
As FinTechs continue to meet and exceed the hyper-personalised needs of consumers, they are establishing a new benchmark in the financial services industry. By making everyday financial transactions more manageable and integrated into our lifestyles, they are not merely responding to consumer demands but are also anticipating them. As this trend progresses, we can expect to witness further disruption, with fintechs at the helm, steering us towards a more personalised and accessible financial future for all.
About Papara
We are not a Bank; we are Papara, we are here for you.
We are a financial technology company that offers a new financial application experience. Keeping the user in mind against the traditional financial solutions, we strive to build the next generation financial super app. Our amazing community always suggest features and gives us constant feedback.
We integrate the most innovative technology to help our users control their money while being completely transparent.
In 2015,we started our services with the permission we received from the Banking Regulation and Supervision Agency to operate as an “Electronic Money Institution”.
Papara is the first non-bank to issue a Mastercard logo prepaid card in Turkey and currently a Mastercard, Visa, and Interbank Card Center member. In our seventh year of operation, we have acquired 21 million users and expanded our team to 1.000 happy people dedicated to creating the best financial experience.
Today, millions of our users choose Papara’s innovative products to make millions of transactions every month.
FinTech Strategy spoke with Zak Lambert, Product Lead for Plaid in Europe, to find out more about the world-leading data network and payments platform
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Plaid offers the world’s largest open finance platform. Plaid specialises in bank connectivity and provides a single API for customers to integrate with banks around the world. They have had innovative success stories working with companies like Western Union and MoneyBox. Plaid see opportunities around current trends such as account-to-account payments, variable recurring payments, and cash flow underwriting for businesses and consumers.
At Money20/20 Europe, FinTech Strategy spoke with Plaid’s Product Lead for Europe, Zak Lambert, to learn more…
Tell us about Plaid…
“I work in product management for Plaid in Europe. We’re the world’s largest open finance platform operating across 20 markets in Europe and North America. Back in 2019 when we first launched in Europe our bread and butter was bank connectivity. Integrating with over 10,000 banks through a single API. We still provide that connectivity in one API for our customers. Millions of users go through that journey every day for a number of different use cases.
“I was part of the team that started Plaid in New York and opened the office there. I did a variety of things from helping customers integrate, building new products, working with sales teams, and anything else that would help us grow, About a year after that, I moved over to London to be the first person on the ground there. Fast forward five years and I’m delighted to be the head of product in Europe. I’ve been with the company for about five and a half years. Overall, it’s just been an exciting journey from a hundred people to more than a thousand now.”
Talk about some of the successful integrations Plaid is involved in…
“We recently announced that we’re working with Western Union across Europe to fund transfers, whether that’s someone depositing in the UK and Germany, Italy or Spain. Plaid is powering account to account payments for Western Union across their various use cases. Particularly when you look at the growing trend around account-to-account payments and pay by bank, we’re thrilled to be working with brands of that caliber. Since launch we’ve seen hockey stick growth for their customer adoption of pay by bank. This shows trust and reliability of the open banking ecosystem which we’re excited to be a part of. We are also delighted to be supporting MoneyBox, one of the largest fintechs in the UK. They handle millions of transactions to fund and create ISAs. Moneybox have launched VRP (Variable Recurring Payments) through Plaid in order to optimise their customer flows and have more reliability in customer recurring payments. With our new flow, users can go through the journey once, set up their consent, and then money can move in the background. It’s like a card on file with a bank account. We see this as a significant trend in the coming years in the UK specifically, and then across Europe as that product set develops.”
What trends are you seeing across the FinTech landscape? What opportunities do you see for Plaid?
The UK has always been an early adopter of open banking but we’re now seeing a surge in demand from mainland Europe. We are currently live in 18 markets in Europe and continue to focus on our reliability and depth in each market to ensure we can meet that demand.
This year, we’ve learned more about how our customers want to use VRP (Variable Recurring Payments). In June, we launched Moneybox’s VRP proposition to enable them to relaunch their Payday Boost offering which was previously restricted by direct debit limitations. Every week we’re having more and more conversations on VRP use cases.
We’re also excited about how open banking and fintech more broadly can help make financial access more inclusive. For example, open banking can help the underserved get more access to credit by using real-time data to inform underwriting decisions. At Plaid, we’ve built specific products to do this such as the Financial Insights Report that companies such as Capital on Tap are already using to inform their decisioning programmes.
And what’s next for Plaid? What future launches and initiatives are you particularly excited about?
“There are three areas I would highlight… First, pay by bank globally for Plaid. You look at Western Union, they’re probably not the first company to adopt something, but the second they adopt something it probably is about to hit mainstream. That’s significant volume. They’re one of the world’s oldest companies. They’ve been fantastic to work with. So, as that trust and familiarity start coming into play, people that aren’t Western Union come and say, okay, we’ve seen this experience. It was really good. We want it now. We’re working with our teams across the globe to bring that to life for North America and Europe in the simplest way possible. It’s really exciting.
“Second, we have the significant opportunity to bring lending into the 21st century. Particularly because of the third thing, which is the Plaid network. We’ve touched hundreds of millions of consumers. We’ve spent a long time building products to make payments easy and to make underwriting easy. And now we’re in the third phase… We have all of these users, this large network, so how can we make this even simpler for people? And just giving smoother experiences when the user is actually in the workflow. So, boosting conversion, delivering network style experiences in the same way that other network businesses do.”
Why Money20/20? What is it about this particular event that makes it the perfect place to showcase what you do? How has the response been to Plaid?
“This is my sixth straight Money20/20 and it gets busier every year! It’s great to learn more about the ecosystem at large. You can see developing trends each year, and it’s always a little bit different. You build relationships at Money20/20 that stay with you for the rest of your life. And it’s a perfect opportunity to meet people in the flesh that you might normally only see on screen. You can get a pretty direct read on what they’re working on and it’s exciting to be here making new connections.”
FinTech Strategy met with Merusha Naidu, Global Head of Partnerships at Paymentology, to discover more about the global issue processor.
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Banks, digital banks and fintechs, around the world, trust Paymentology to issue and process all forms of cards and transactions, at scale. Paymentology offers a cloud-based platform, rich data, a global footprint and proven track record powering industry leaders and game-changers.
A global issuer processor with on the ground teams in 50+ countries across 14 time zones, Paymentology’s founders saw that the payments industry was stagnant and limited, in both capability and ambition.
In March 2021, Tutuka and Paymentology merged, resulting in a ‘payments and card processing powerhouse’. The merger combined the ultra-advanced, multi-cloud platform of Paymentology with the global reach and experience of Tutuka to revolutionise cloud-based processing globally.
Tutuka was traditionally a financial services company, that provided payment processing technologies, software and services, and application programming interfaces (APIs) for e-commerce and digital transacting across countries in Africa, Latin America, Southeast Asia, and the Middle East, while Paymentology processed for legacy banks in Europe and the UK. The merger enabled banks and fintechs to integrate into a single API, go live and issue cards almost anywhere in the world.
At Money20/20 Europe, FinTech Strategy spoke with Global Head of Partnerships, Merusha Naidu, to find out more…
Tell us about the genesis of Paymentology?
“Paymentology is a global neo processor. We work with banks and fintechs to help them issue their own cards, whether prepaid, debit or credit, virtual or physical. The beauty of the platform is that it’s fully cloud native. So, we’re scalable. We’re focused on speed to market so when you are working with a fintech, or a digital bank, it’s all about two things. How do you innovate? And then how do you go live quickly? Those are two areas of the business that we really focus on. Not only is our tech state of the art, with everything built in the cloud, all of our infrastructure is also in the cloud, including things like our connection to schemes.
We were the very first issuer processor to connect to Visa Cloud Connect, via cloud endpoints in Europe. Being first in embracing modern practices, we ensure our processes are next-generation, thanks to our fully cloud-native and digital infrastructure.
What makes us different? We operate across UK, Europe, the Middle East, Africa, Latin America and Asia Pacific; we are truly global, operating across all five regions. One of the things that makes that possible is our tech. A customer can integrate with us once and then launch across five regions if they wanted to, or multi-market rollouts. We offer a huge ability to scale using integration. Our customers are able to replicate that digital first experience across every single jurisdiction. So, whether it’s Kenya and Dubai and then Saudi Arabia and Portugal, they can have the same experience across the world.”
Tell us about your role at Paymentology?
“I’ve been with Paymentology for 14 years. Prior to taking up my current role as Global Head of Partnerships, I was the Regional Head of Asia Pacific. So, when you look at partnerships, I was asked a question recently at a talk: ‘What would my message be to issuers across the industry?’ My message is that you can’t do it alone. If you want to create truly scalable, innovative solutions, you’ve got to work with partners and collaborate with the best in class. We know we are best in class when it comes to issuer processing, but we also create ecosystem partners that close the gap when it comes to creating really valuable payment ecosystems.
Whether it’s top core banking providers, leading cloud services, or premier card manufacturers, these are the partners we collaborate with. This allows us to confidently assure our customers that we work with the best, to deliver the best, across the entire value chain.”
Tell us about some of the successful partnerships Paymentology has been involved in…
“We were the first company to deliver flip card technology for our client Mox. Paymentology embedded its global processing capability into the platform, to enable Mox to launch its ground-breaking feature to ‘flip’ between debit and credit spending on the all-in-one Mox card. This allows you to have one physical card, one virtual card number, but in the background, we link it to two different accounts.
It gives the customer real flexibility around how they can spend, because if it’s everyday purchases, they can use their debit account or their prepaid account. If they have larger purchases, they can switch in the app and use their credit facility. So, it really gives customers flexibility and choice – two things at the heart of what we do.
What trends are you seeing across the FinTech landscape? What opportunities do you see for Paymentology?
“Cross-border payments for us is key. Meanwhile, everyone talks about being digital first. For us, tokenisation has helped and we have a superior partner, MeaWallet, to help us deliver this. Elsewhere, crypto has been seen as a sore point but it’s coming back and people again want that flexibility. So, having a way for customers to spend their crypto, converting crypto to free apps and making sure that data is at the heart of all that. It’s about learning about our customers, understanding what our customers want and using our data to make informed decisions, or giving our customers data so that they can make the decisions.”
And what’s next for Paymentology? What future launches and initiatives are you particularly excited about?
“We’re excited about being able to deliver flexibility, control, agility. Because the Paymentology platform is so agile, in the future you will be able to plug in even more different components into the offering. So, a customer can add in rewards and loyalty points. For example, airlines have a platinum MasterCard product, so it opens them up to all of the MasterCard loyalty rewards, airport lounges, all of those benefits. It’s all about being innovative and keeping up with that innovation and growing with customers.”
Why Money20/20? What is it about this particular event that makes it the perfect place to showcase what you do? How has the response been to Paymentology?
“Paymentology is headquartered in the UK so it’s important for us to make sure we’re representing business across Europe. This is the centre of the world for banking innovation. People look to this event to really learn about what’s happening in the industry globally and discover what trends are going to come up. What should we be doing? How can we innovate together and learn from each other? That’s one of the things I really love about Money20/20; the talks in all of the panels are so interesting and I always leave knowing more. Being in the payments industry, and especially being an issuer processor, it’s important for us to learn from the industry and understand where we need to move so that we can stay at the forefront of developments.”
FinTech Strategy and Interface joined Publicis Sapient at Money20/20 in Amsterdam for the launch of its third annual Global Banking Benchmark Survey and spoke with Head of Financial Services Dave Murphy about its findings
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The third annual Global Banking Benchmark Study from Publicis Sapient draws on insights from 1000+ senior executives in financial services across global markets. The study focuses on the goals, obstacles, and drivers of digital transformation in banking.
Global Banking Benchmark Study
The study was launched during Money20/20 Europe in Amsterdam last month. Eoghan Sheehy, Associate MD, and Grace Ge, Senior Principal, highlighted the banking industry is focused on improving existing processes rather than introducing new ones. Data Analytics and AI are identified as key priorities for digital transformation. Additionally, there is a focus on internal use cases and efficiency.
Eoghan and Grace also discussed the challenges faced by the banking industry. These include regulation, competition from companies like Amazon, and the need to attract talent. They emphasised the importance for financial institutions of modernising core infrastructure. Also, building cloud infrastructure to support ongoing digital transformation. Moreover, the study notes the prevalence of the development of custom-made tools and internal use cases for AI implementation. Furthermore, Eoghan and Grace provided examples of repeatable use cases and discussed the success factors for Data Analytics and AI.
Four key takeaways from Publicis Sapient
Four key tracks came out of the study…
Modernising the core will always be important. But modernising the core for its own sake and also building the cloud infrastructure that supports it or allows for it to be modern. A decent chunk of the survey responders are still very focused on this. Executives are stating they want to make sure their people can make the best use of the beautiful core they’ve now built.
GenAI is an area of thoughtful experimentation for the Neobanks. We’re talking about scaled microservices here. Instances where, across Neobanks, you’ll have the same machine learning model and the same GenAI text generator facilitating retail and SMEs. That’s pretty sophisticated and something everyone has to contend with.
Data Analytics transformation is a key priority using GenAI to do so along with bringing new talent into the game.
Payments has been a big theme at Money20/20… We’re seeing lots of activity around ancillary individual product areas.
“The study focuses on how to think about solving problems end-to-end. Banks are dealing with legacy issues and taking a customer first view into solving the challenges. The practical application of AI across the banks is a significant theme as they look to automate decision-making and deliver better credit risk models. AI is finally delivering a set of use cases that truly can impact the way banks operate and build their own technology.” Dave Murphy, Head of Financial Services, EMEA & APAC
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Publicic Sapient CEO Nigel Vaz reflects on the leadership strategies required for successful digital business transformations
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The hardest part of being a business leader and CEO – especially leading through change – are the choices we make every day to move toward that will drive our future success. Often, this will mean letting go of things that made us successful in the past. We must make room for new skills, relationships, ways of working, and opportunities.
The average CEO has 30 years of business experience and makes decisions based on that accumulated experience. But think how much the world has changed in the space of five years, let alone 30. The same thinking and approach are not going to stand the test of time. The modern CEO needs to find and maintain the ability to turn preconceived ideas on their head. As a leader, I’ve always felt it’s important that I adopt the behaviours I advise for our clients. Leaders must be willing to learn, adapt and act with speed.
The Modern CEO
The modern CEO has a complicated, bordering on paradoxical, relationship with change. We dislike uncertainty and volatility, and yet we have an intense distaste for stasis. We would rather avoid geopolitical instability and macroeconomic challenges. However, changes to customer needs, shifting industry landscapes and rapid technological innovation bring opportunities to transform our companies. We must identify paths to value creation and growth, and build better, more efficient businesses. And, the reality is for today’s CEOs, you don’t get to pick one or the other. You have to be ready to lead your organisation in the context of both simultaneously. Leading through either type of change is not for the faint of heart.
In my role as CEO of Publicis Sapient – a digital business transformation company that partners with organisations globally to help them create and sustain competitive advantage – my relationship with change is amplified. I am responsible for driving growth and ensuring our business capabilities are optimised for the digital age. At the same time I’m leading a business that empowers our clients to embrace change by putting digital at the core of how they think, organise and operate. On the Executive Committee of our parent company, Publicis Groupe, I am also weighing in on how to lead on the digital business transformation of the Groupe. This has been accelerated this past year with the pace of AI.
Change Management
The nexus of these different aspects of my CEO role is not uncommon to many of the CEO clients we work with. Like myself, they are leading their organisations and people through a period of tremendous change. Furthermore, they are tasked with making decisions daily on choices that will impact the direction and outcomes for their company.
One of the most critical choices they will make is determining the purpose of their organisation. When there is so much change and challenge surrounding you, the easy path is to react and say, ‘How do I overcome each of these challenges?’ But first you have to be clear on who you are as an organisation and the impact you want to have. Without that sense of direction, you can very easily fall into the mistake of making disconnected, reactive decisions.
