Author

Luke Trayfoot

Published

30 July 2026

Estimated Read time

5Mins

Luke Trayfoot, Global Head of Strategic Partnerships at YouLend, on how embedded finance can help create a more resilient and inclusive lending ecosystem for SMEs

Bank‑to‑business lending growth is expected to halve to just 3.5% this year, driven by global tensions, higher funding costs and ongoing economic uncertainty. For many small and medium‑sized enterprises (SMEs), this means tighter credit conditions and a growing risk of a funding gap. And at a time when fast, flexible capital is essential.

Traditional lenders will remain central to SME finance, but slower lending growth naturally limits how quickly banks can meet demand. SMEs often need capital at short notice to manage cash flow, invest in stock or respond to new opportunities. When bank lending slows, the pressure on these businesses increases. This is where alternative lenders and embedded finance providers are stepping in, offering models that work alongside the traditional system to ensure SMEs still have access to funding when they need it most.

A New Reality for SME Embedded Finance?

The slowdown in bank lending does not mean traditional finance is stepping back from the SME sector. UK Finance data shows that while gross SME lending rose for the second consecutive year in 2025, approval volumes have begun to flatten. Meanwhile, average loan sizes are trending downward, which signals that traditional lending capacity is tightening. What this really highlights is the need for a more diversified and resilient lending ecosystem. Alternative lenders, from online credit platforms to embedded finance providers, are becoming an important part of that shift by offering additional, data‑driven routes to capital.

These lenders are not here to replace banks. They are absorbing the demand that banks cannot meet quickly enough. Especially for SMEs that need fast decisions or more flexible repayment options. By using real‑time business performance data, alternative lenders can assess risk in a more dynamic way and offer funding that reflects how SMEs actually trade, rather than relying solely on historical, static credit files.

This becomes particularly valuable during periods of economic uncertainty. When traditional credit conditions tighten, SMEs with strong underlying performance can still access the capital they need, which helps prevent stalled growth or operational disruption.

Platforms as Distribution Hubs

E‑commerce marketplaces, payment providers and business software platforms are quickly becoming some of the most important channels for SME finance. A trend reflected in the scale of the market, with global embedded finance transactions projected to exceed $7 trillion by the end of 2026. These platforms sit at the centre of day‑to‑day business activity, which gives them a clear view of trading patterns, cash flow and overall performance. Because of that, they are in a strong position to offer funding at the exact moment a business needs it, whether that is during checkout, inside a dashboard or alongside a payment settlement.

For SMEs, this creates a much smoother path to capital. They can access funding without the paperwork or delays that often come with traditional loan applications. For platforms, it deepens customer relationships and opens the door to new value‑added services that support long‑term loyalty.

The Infrastructure Powering Embedded SME Finance

Behind the scenes, specialised FinTech providers supply the underwriting, risk modelling and compliance infrastructure that allows capital to move responsibly through non-financial channels. This infrastructure layer is what enables these business platforms to offer financing without becoming lenders themselves, while ensuring SMEs receive funding that is both fast and sustainable. It’s also creating a more standardised, interoperable foundation for SME credit delivery across the digital economy.

Government data shows that late payments continue to impact the UK economy to the tune of £11 billion annually, which creates a significant cash‑flow friction. By combining platform‑level insights with advanced risk analytics, embedded finance providers can tailor funding to real‑time business performance. This reduces default risk, improves capital efficiency and strengthens the resilience of the wider SME lending ecosystem, ultimately leading to better outcomes for both SMEs and the capital providers supporting them.

Smarter Underwriting is Becoming the Backbone of SME Finance

Real‑time performance data and AI‑enabled underwriting are reshaping SME finance by making funding decisions more accurate, more inclusive and more responsive to how businesses actually operate. Instead of relying solely on traditional credit scores, lenders can assess SMEs based on real trading activity such as sales patterns, seasonality and customer behaviour. This moves underwriting closer to the operational reality of a business, rather than a backwards-looking snapshot.

This approach opens the door for more businesses to access capital, including those that may be underserved by conventional credit models. It also helps ensure funding decisions remain stable even when market conditions are volatile, supporting business continuity and long‑term resilience. As these models continue to mature, they are becoming a core part of how lenders manage risk, price capital and build a more adaptive SME finance ecosystem.

Where SME Finance Goes from Here

As traditional lending growth slows, there is a real opportunity to build stronger partnerships between banks, FinTechs and digital platforms so SMEs can continue to access the capital they need. Embedded finance is becoming a mainstream, complementary channel that broadens access, speeds up decision‑making and supports day‑to‑day business growth.

The priority now is scaling these models responsibly. That means keeping transparency front and centre, maintaining strong risk frameworks and ensuring long‑term stability as more capital flows through embedded channels. If the industry can combine the strengths of traditional finance with the agility of modern FinTech infrastructure, we can create a more resilient and inclusive lending ecosystem for the SMEs that drive economic growth.

Learn more at youlend.com

  • Embedded Finance
  • Fintech & Insurtech

Author

Jean-Philippe Avelange

Published

24 June 2026

Estimated Read time

4Mins

Jean-Philippe Avelange, CIO at Expereo, on why network resilience must be front of mind to drive digital transformation

Digital transformation has become fluent in the language of applications. Boards are asking for AI, cloud migration, automation, better customer experiences and more real-time data. Teams are being asked to modernise faster, operate more efficiently, and make digital investment show measurable returns. But what many enterprises are still learning is that the bottleneck is not always the application, the data, or the platform team. It is often the network underneath them.

For years, connectivity has been treated as little more than plumbing. Something to procure, renew and occasionally upgrade when a site opens or a contract ends. That assumption held up reasonably well when enterprise technology was slower, more centralised and more predictable. But it has become harder to defend now that applications are distributed, users are everywhere, data moves constantly between environments, and businesses expect digital services to perform in real time.

Expereo’s Enterprise Horizons 2025 research found that only half of organisations believe their networks are ready to support new technology initiatives. This is an issue for any organisation expecting transformation to move from a programme plan to something employees and customers can depend on every day. Once new tools scale across sites, providers, clouds and regions, the network either becomes an enabler of change or the place where momentum starts to slow.

The same research found that more than half of companies had experienced financial impact from network downtime or poor performance in the previous 12 months. That is lost productivity, lost revenue and lost confidence in the digital services that a business is trying to build around.

Resilience is not the same everywhere

The instinct, when faced with a fragile network, is often to add more – more bandwidth, more redundancy, another circuit. This creates the appearance of resilience while driving up costs and doing little to improve the experience where it actually matters. At the same time, most organisations still treat every location as equally important. But a headquarters, a manufacturing site, a contact centre and a small regional office are fundamentally different in how they operate and the risk they carry. Yet they are often supported by similar connectivity models.

Resilience needs to reflect that reality. The network should be designed around the role each site plays in the business. Some locations need diverse fibre paths or wireless failover to maintain continuous operations. Others need strong performance guarantees and rapid remediation. Others require a simpler, reliable and cost-appropriate baseline.

The goal is not to make every site identical – it is to make every site fit for purpose.

Standardisation still plays a role, but not in forcing every location into the same architecture. The more effective approach is to define clear site categories, each with a pre-defined level of resilience. That turns expansion into a repeatable process, rather than a constant redesign exercise.

Seeing where failures actually happen

Another gap sits in visibility. Most IT teams monitor applications closely, but far fewer have a clear view of the network paths on which those applications depend. When issues arise, teams are often troubleshooting without knowing whether the problem sits with the user, the site, the provider or the cloud environment. By the time the cause is identified, the impact has already been felt.

Failures rarely occur in isolation. They happen across the path between users, sites, providers and cloud platforms. Without visibility into those paths, problems are misdiagnosed, escalated slowly or incorrectly attributed to the application itself. Network observability changes this dynamic. It provides early warning rather than post-incident analysis, showing where performance is degrading, where traffic is being routed inefficiently and where user experience is being shaped by infrastructure rather than software. This visibility is also critical for data sovereignty. As organisations adopt cloud, AI and third-party services, understanding how data moves becomes as important as knowing where it is stored. In many cases, the network is the only place where the view exists.

From network to advantage

As digital transformation becomes embedded in day-to-day operations, connectivity moves from a background concern to a business-critical capability. The question is no longer whether the network matters, but whether investment in it is aligned with business risk. Adding more bandwidth or blanket resilience does not solve the problem – being more precise does. Resilience needs to be applied where it matters most, observability needs to be built into the network layer and design decisions need to reflect how each part of the organisation actually operates.

Connectivity has long been treated as plumbing, but in reality, it underpins digital transformation. It determines whether applications perform consistently, whether users trust the tools they are given, and whether organisations can adapt without repeatedly rebuilding their foundations. The organisations pulling ahead are not treating the network as an afterthought. They are designing resilience into the transformation from the start.

Learn more at expereo.com

  • Data & AI
  • Digital Strategy
  • Infrastructure & Cloud

Author

Nell Walker

Published

6 May 2026

Estimated Read time

2Mins

Exiger returns to the Great Scotland Yard Hotel for a new Executive Forum

AI-native supply chain management platform, Exiger, is returning to the Great Scotland Yard Hotel for an exclusive executive forum. On the 15th of July at 6:30pm, Exiger will host a discussion entitled ‘Human rights in the supply chain: From obligation to operational discipline’. Leaders and experts from across supply chain will gather together at the event to dig deep into this topic – because human rights risk goes far beyond being a reputational issue. 

SCS/CPOstrategy readers can click here to request a place at the Exiger Executive Forum

Supply chains are under intense scrutiny, and businesses are being held accountable for every single part of that chain. The aim of Exiger’s Executive Forum is to examine this topic, and how the topic of human rights due diligence must now be a continuous oversight. The conversation will revolve around how to embed human rights intelligence into everyday supply chain decisions. 

The speakers for this event are:

Tim Fowler

Host & moderator, Client Executive, Exiger

Koray Köse

CEO and Chief Analyst, Köse Advisory & Senior Fellow, GlobSEC Geotech Centre & Board Member, Slave-Free Alliance

Tim Nelson

Co-Chair & CEO, Hope for Justice & Slave-Free Alliance

Erika Peters

Head of Customer Success & Strategic Accounts, Exiger

During the evening’s discussions, the panel will also explore insights on:

  • The need to evolve beyond static human rights policies
  • The structural realities of forced labour risk
  • The limitations of traditional compliance models
  • Moving from reactive remediation to proactive risk governance

Click here to request a space and join other supply chain professionals at the Exiger Executive Forum

Author

Vincent Guillevic

Published

16 April 2026

Estimated Read time

5Mins

Vincent Guillevic, Director of Fraud Labs at Entrust, argues companies that treat identity as a continuous thread rather than a single checkpoint will be better positioned to reduce losses and protect customers

Identity verification and tackling fraud began as a face-to-face process, built on human trust. Opening a bank account involved meeting a banker in person and from there, trust was established because both parties could see and interact with each other directly in branch.

Fast forward to the digital age and a lot of services have moved online. Identity verification has therefore shifted from in-person checks to remote identity verification. Today, we’re in an era where identity is now central to every interaction we have online.

Fraud has followed the same trajectory. Much like a burglar would test every possible entry point rather than just the front door, fraudsters probe every stage of the customer journey. They look for weaknesses at onboarding, during login, and throughout ongoing transactions and data requests.

That challenge has intensified in recent years. AI has given fraudsters faster, sophisticated and scalable tools. Deepfakes can bypass checks, AI‑generated documents can appear real, and phishing and impersonation attacks can now be automated at scale.

Once a fraudster gains access to a legitimate account, the damage escalates quickly. Global losses from account takeover (ATO) fraud were projected to reach $17 billion in 2025, up from $13 billion in 2024. While the underlying intent of fraudsters seeking the weakest point of entry, the breadth, speed and sophistication of modern attacks have.

Identity Fraud Patterns Across the Customer Lifecycle

Fraud can occur at any stage of the customer journey. From verifying identity at onboarding to securing connections and fighting fraud in everyday transactions. Each stage introduces its own risks, and attackers adapt their tactics based on where value can be extracted most efficiently.

In 2025, patterns showed a clear distinction between industries targeted for new account fraud and those targeted for account takeover fraud. Businesses that offer immediate incentives such as promotional offers or sign-up bonuses are primarily targeted for new account fraud. In contrast, businesses where accounts accumulate long-term financial or data value face higher levels of ATO.

Industries built around sign-up incentives or instance access experience most fraud at onboarding. For instance, in crypto, 67% of fraud attempts occur during account creation, largely driven by sign-up incentives. Vehicle rental follows a similar pattern, with 67% of fraud taking place at onboarding as attackers use fake identities to gain short-term access to high-value assets. In these sectors, low-friction onboarding creates opportunities to harvest incentives or establish accounts that later become avenues for future money laundering.

Account takeover fraud reflects a different strategy. Rather than creating fake accounts, attackers focus on compromising established accounts using tactics such as stolen credentials, phishing, malware, or social engineering. Entrust data shows this is most common in industries where accounts hold enduring value. In payments, 82% of fraud attempts occur after onboarding, while in professional services the figure is 62%. High-value, long-standing accounts are attractive because they enable fund transfers, loans, and access to identity-rich data, making them more valuable than newly created accounts.

These patterns highlight two critical realities. First, organisations can no longer optimise for one type of risk at the expense of another. Defending a single point in the journey inevitably leaves gaps elsewhere. Second, fraud has become highly professionalised. Modern fraud operations are organised, strategic, and adaptive, moving toward the highest rewards and the weakest controls.

Prevention Must Span the Entire Journey

If fraud can occur at any stage, prevention must operate at every stage. Organisations that implement robust, lifecycle-wide identity strategies save an average of $8 million per year in fraud-related costs. These savings come from detecting threats earlier, more accurately, and beyond a single checkpoint.

There are three areas where that lifecycle approach needs to be strongest.

Get onboarding right

Onboarding is the first opportunity to establish genuine trust. Strong Know Your Customer (KYC) or Know Your Employee (KYE) processes combine document verification with biometric checks such as face recognition or fingerprint scanning to confirm that the person applying is who they claim to be. Liveness detection adds a further layer by distinguishing real users from synthetic identities and deepfakes, which are linked to approximately one in five biometric fraud attempts.

With strong identity verification at onboarding not only reduces immediate fraud, but also limits the downstream damage caused with fraudulent accounts.

Secure existing accounts with continuous authentication

Verifying identity once is no longer sufficient. Continuous authentication, combining multi-factor authentication with biometric re-verification like facial recognition, allows businesses to protect established accounts without creating unnecessary friction for legitimate users.

Crucially, it enables authentication requirements to adapt dynamically as risk levels change, rather than applying the same static check regardless of context. In payments businesses, where most fraud targets the authentication process itself, this adaptability is key to mitigating attacks before losses occur.

Monitor behaviour in real time, not just identity

Device intelligence and behavioural signals make it possible to assess risk based on how users interact with services, flagging unusual login patterns, device anomalies, or out-of-character transactions.

As AI-driven fraud becomes more sophisticated and convincing, behavioural indicators provide another layer of ongoing fraud detection. Focusing monitoring on high-risk actions, rather than only high-risk identities closes a critical gap in traditional defences.

The Window of Opportunity

Fraud has always followed the customer journey. What has changed is the availability of advanced technology capable of tracking, analysing, and responding to threats at every stage. The key question for organisations is whether these capabilities are deployed as a connected strategy or left as isolated controls with gaps in between.

Companies that treat identity as a continuous thread rather than a single checkpoint will be better positioned to reduce losses and protect customers, and preserve the trust that underpins long-term digital relationships.

Learn more at entrust.com and meet the team at IFGS in London on April 21

  • Artificial Intelligence in FinTech
  • Cybersecurity
  • Cybersecurity in FinTech
  • Fintech & Insurtech

Author

Max Schertel

Published

25 February 2026

Estimated Read time

4Mins

Max Schertel, Co-founder & CEO of finmid, on why embedded lending will become a core strategic capability across Europe

Europe has 32 million SMEs and a €400 billion financing gap that banks cannot close. The structural reasons are well understood… While traditional lenders have the capital, they lack the distribution, the data, and the economics to serve these businesses at scale. What has changed over the past few years is that a new distribution channel has emerged: the software platforms these businesses use every day to run their operations. Embedded lending is the mechanism that connects capital to that distribution. But unlocking it at pan-European scale is harder than most players anticipated when they started out in this market.

At finmid, we have scaled embedded lending across the EU27 plus the UK, Switzerland, and Iceland. Doing so has taught us that Europe’s opportunity in embedded finance is enormous, but execution is harder than it looks. Success depends on the ability to navigate regulatory and operational complexity at every layer. The companies that invest in getting this right early will define the next decade of SME finance in Europe. The ones that do not will discover the cost of underestimating it.

The Embedded Lending Opportunity is Unevenly Distributed

That €400 billion financing gap is the embedded lending opportunity. Embedded lending is gaining traction in closing it but not uniformly. The clearest momentum is with large, digitally native platforms in food delivery, mobility, commerce. These are verticals where platforms have transaction data and merchants who are underserved by traditional banks. The platform already has the relationship, the data, and the trust. Financing is the natural next layer.

Geographically, the Nordics lead on digital maturity. Merchants there are already accustomed to managing their businesses through apps. This makes embedded finance products an easier sell. Germany and France carry the largest absolute opportunity given market size. Southern and Central Europe are earlier stage, but the demand from underserved SMEs is, if anything, more acute.

Regulatory Environment

The first challenge in scaling embedded lending in Europe is regulatory complexity. There are shared EU frameworks, but in practice, lending regulation remains deeply local. Disclosure requirements, servicing standards, licensing interpretations, and tax treatment differ across jurisdictions.

The Consumer Credit Directive II harmonises elements of consumer lending across the EU. Commercial lending sits outside that framework, governed by local rules affecting everything, including what constitutes a valid credit agreement.

This complexity is precisely what makes embedded lending difficult to build in-house and why most platforms partner with specialist infrastructure providers instead. Running lending across multiple European markets requires licences, local expertise, and dedicated credit operations. For platforms whose core business lies elsewhere, that investment rarely makes sense. Infrastructure providers exist to absorb that complexity, so platforms do not have to.

Data Access is Fragmented

Even when the regulatory path is clear, the data infrastructure needed is not equally available across Europe. The structural advantage of embedded lending is platform data. Platforms already sit on real-time performance data: daily transaction volumes, GMV trends, customer ratings. Underwriting based on this creates a standardised signal that travels across borders more reliably than either bureau or registry infrastructure. It also opens access to merchant segments that traditional banking systematically excludes because the conventional data to assess them is limited.

That said, other data sources matter too. Open banking, sometimes used to enrich underwriting with live bank account data, is mature in the UK and the Nordics, but less so across of Southern and Central Europe. Public registry data, which underpins the business verification process, varies significantly in quality, coverage, and accessibility by market. The key to making embedded lending work across Europe is not finding a single data source that works everywhere, but building underwriting that can combine multiple data sources based on market.

Operational Complexity Multiplies

The underlying infrastructure has to function reliably across currencies, languages and payment systems. Start with money movement. Mapping the flow of funds across 30 different banking and payment systems is complex engineering. Without it, disbursement and collection become operationally fragile at exactly the moments when they cannot afford to be.

Then there is the local layer. Product and communication in local languages and currencies is table stakes. But how merchants are best reached varies significantly by market. In some, an in-app notification is the most effective channel. In others, physical mail still outperforms digital. Getting this right has a direct impact on merchant trust and platform reputation.

Without a high degree of automation across all of these dimensions, cross-border lending becomes economically unsustainable. AI-driven workflows for screening, risk assessment, and data aggregation enable consistent standards while keeping complexity manageable.

Looking Ahead

Europe’s embedded lending story is still being written. Regulatory frameworks and data infrastructure are maturing and platforms are increasingly treating embedded lending as a core strategic capability. The winners will be whoever has done the unglamorous operational work and built infrastructure that treats Europe’s complexity as an opportunity, not a barrier.

Learn more at finmid.com

  • Embedded Finance
  • Neobanking

Author

Nell Walker

Published

17 February 2026

Estimated Read time

2Mins

Exiger’s Executive Forum returns in March, enabling procurement and supply chain leaders to deep-dive into the latest the sector has to offer

On Wednesday the 4th of March, Exiger’s Executive Forum arrives at Great Scotland Yard in London. The title of this event is When geopolitics hits the P&L: Redesigning supply chains for structural conflict. Concerns around instability across the world are at an all-time high, and now is not the time for procurement and supply chain professionals to bury their heads in the sand. The Exiger Executive Forum is designed to lay the relevant issues out on the table, and remove fear in a way that’s still realistic.

SCS/CPOStrategy readers can click here to request a place at this exclusive forum. 

This particular event examines how various forces – including sanctions, export controls, financial restrictions, and resource nationalism – affect the realities of procurement. Geopolitical instability isn’t an external risk anymore; it affects every part of the supply chain. As a result, procurement leaders are redesigning contracts, sourcing strategies, and decision governance in order to turn potential disruption around.

March’s Exiger Executive Forum will focus on:

  • How Geopolitics Translates into P&L Impact
  • Supplier Liquidity, Financial Exposure, and Payment Fragility
  • Source to Processing and Assembly Concentration, Choke Points, and Structural Dependency
  • Specification Lock-In and Contractual Fragility
  • Decision Governance for Structural Conflict

Click here to request a space and join other supply chain professionals at the Exiger Executive Forum.

Agenda

6:30 PM – Welcome drinks
7:00 PM – Discussion & debate
8:00 PM – Dinner, discussion & networking

11:45 PM – Close

Author

Nell Walker

Published

30 January 2026

Estimated Read time

4Mins

Exiger’s new tool will help fight against modern slavery in the supply chain

Exiger has announced the launch of its no cost, open access website that allows global citizens, companies, governments, and NGOs to review whether a company or its supply chain is linked to state-sponsored forced labour. forcedlabor.ai empowers all companies, regardless of the size of their compliance budget, to make better decisions about who they do business with and ensure that their supply chain isn’t unknowingly profiting from modern slavery.  

“Modern slavery is a blight on humanity,” said Exiger CEO Brandon Daniels. “An estimated 50 million people are trapped in modern slavery, many of whom are hidden in opaque supply chains. As part of our mission to make the world a safe and transparent place to succeed, Exiger has decided to make the world’s largest dataset on companies connected to state-sponsored forced labour available to everyone. Hundreds of thousands of companies and millions of global supply chains are impacted.”

forcedlabor.ai lets companies, citizens, government agencies, law enforcement, NGOs, and civil society enter the name of supplier or company to immediately see potential forced labour connections in their supply chains. Powered by Exiger’s proprietary AI capabilities, results are evidenced-based and actionable. forcedlabor.ai will cover a growing scope and currently encompasses People’s Republic of China (PRC) state-sponsored forced labour, Uyghur Forced Labor Prevention Act (UFLPA) risks and US Customs and Border Protection (CBP) Withhold Release Orders (WRO) exposure across virtually every industry, including retail, automotive, industrials, consumer goods and electronics, and agricultural products.

“The CCP is responsible for one of the gravest human atrocities in recent history: the genocide of Uyghurs,” said Representative John Moolenaar, Chairman of the House Select Committee on the Strategic Competition Between the US and the Chinese Communist Party, on the launch of forcedlabor.ai. “Corporate actors must be open-eyed and take action to avoid complicity in this abuse and billions of dollars in global supply chains that rely on the CCP’s persecution of the Uyghurs.”

“When our global non-profit, which helps organisations build their resilience to modern slavery and labour exploitation, was looking for a technology to provide supply chain visibility, we reviewed over 400 platforms, and Exiger was heads and shoulders above all of the others,” said Slave-Free Alliance CEO Tim Nelson. “They’ve built the world’s largest forced labour risk database with some 20 billion records, and now they’re making incredibly valuable data available to everyone, creating a level of baseline transparency never before possible.”

The tool was developed with input from human rights and supply chain specialists including Kit Conklin, Exiger SVP of Risk & Compliance, Atlantic Council Nonresident Senior Fellow and former US House Select Committee on China Senior Advisor, as well as Dr. Laura Murphy, one of the world’s foremost experts on forced labour, Professor of Human Rights and Contemporary Slavery at the Helena Kennedy Centre for International Justice at Sheffield Hallam University, Senior Associate in the Human Rights Initiative at CSIS, and former Department of Homeland Security (DHS) Senior Policy Advisor who led the UFLPA Entity List team.

“This is a revolutionary, first-of-its-kind platform that makes regulator-grade forced labor risk intelligence accessible to everyone,” said Conklin. “The scale and universal availability of this data, powered by AI, represents a new era in forced labor transparency.”

Exiger is launching forcedlabor.ai at WEF’s 2026 Annual Meeting at Davos. Exiger CEO and WEF Governor Brandon Daniels will discuss how AI and supply chain intelligence, including forced labour data, are reshaping the industrial, economic and defence landscape alongside private sector CEOs and government officials at the USA House. The first session, Boardroom to Battlefield: Winning the AI Tempo War for Economic and National Security, is at 12:15PM CET on Wednesday, January 21, and the second, From Enforcement to Advantage: The Integrated Trade Strategy Powering America’s Industrial Revival is at 2:15PM CET on Thursday, January 22. Sessions will be livestreamed. For details on all of Exiger appearances and activations at Davos, visit https://www.exiger.com/davos2026.

  • AI in Supply Chain

Author

Peter Daunton

Published

12 December 2025

Estimated Read time

4Mins

Peter Daunton, Chief Product Officer at Sokin, on why embedded B2B banking has flown under the radar and why that’s about to change

CFOs are discovering that embedded finance isn’t a feature upgrade, it’s an economic engine. The companies embedding payments, foreign exchange, and financial operations into their platforms aren’t just smoothing workflows. They’re turning cost centres into direct revenue sources. In B2B, where transaction volumes and values dwarf consumer markets, the opportunity is measured in basis points that add up to millions.

The Fragmented Finance Problem

Modern B2B commerce runs on surprisingly fragmented financial infrastructure. A typical platform operator juggles multiple payment processors, separate FX providers, standalone reconciliation tools, and disconnected reporting systems. Each integration point adds cost in vendor fees, manual processing, and error correction. More critically, fragmentation destroys visibility. When financial data lives across siloed systems, CFOs can’t see real-time transaction flows. It’s tough to understand true unit economics, or identify margin leakage until month-end reports surface it.

This complexity has historically been dismissed as “the cost of doing business.” But as platforms have matured and competitive pressure has intensified, CFOs are asking harder questions. Why are we paying multiple vendors to move the same money? Why does reconciliation require a team of three people? And most pointedly: Why are we treating financial flows as overhead when they could be revenue?

Automation Unlocks the Business Case

Embedding financial capabilities consolidates fragmented workflows into a single operational layer. The immediate benefit of this is cost reduction. Platforms replacing point solutions with embedded infrastructure typically see reductions in vendor fees. Furthermore, automation of reconciliation and reporting can eliminate entire FTE allocations. Transaction error rates drop dramatically when money movement, FX conversion, and ledger updates happen in a single system rather than requiring manual data shuttling between platforms.

But cost savings, while compelling, are just the entry point. The strategic opportunity emerges when platforms recognise they’re not just using financial infrastructure, they’re controlling it. And control of financial rails means control of monetisation.

From Cost Reduction to Revenue Generation

When a B2B platform embeds payment processing, cross-border transfers, or working capital financing, something fundamental shifts: financial operations become a P&L line. The platform captures value at every transaction touchpoint.

Payment acceptance generates processing margin, business cards generate interchange, foreign exchange generates spread; all direct revenue that previously went to external processors.

Beyond transaction fees, embedded finance enables new revenue models. Float on customer balances generates interest income. Automated reconciliation and real-time reporting become premium features. Transaction data – properly anonymised and aggregated – provides market intelligence that’s monetisable through analytics products. Platforms with deep payment data can even offer embedded lending, using transaction history as underwriting data to extend working capital financing at attractive rates.

Why CFOs are Driving the Conversation

This economic reality explains why embedded finance discussions have migrated from IT roadmaps to boardroom strategy sessions. CFOs evaluating these integrations aren’t asking “does this improve user experience?”, though it does. They’re asking: “What’s the payback period? How much revenue per transaction? What’s the impact on unit economics?”

The answers are increasingly favourable. Embedded finance implementations in B2B typically show ROI within 18-24 months, faster than most enterprise software deployments and with better margin profiles. For high-volume platforms, payback can be measured in quarters.

More strategically, CFOs recognise that embedded finance fundamentally changes competitive positioning. A platform that can offer seamless cross-border payments, instant settlement, and integrated reconciliation isn’t just improving automation for the business, it’s also driving more predictable cash flow on repayments for suppliers or enabling market leading payment terms to customers. And in B2B markets where customer acquisition costs are high and sales cycles are long, retention economics matter enormously.

The Infrastructure Question

None of this works if the underlying infrastructure is fragile. B2B transactions involve larger values, more complex approval workflows, and stringent regulatory requirements. Platforms can’t afford the checkout failures or compliance gaps that might be tolerable in consumer contexts.

This is why successful B2B embedded finance implementations treat infrastructure as a first-order concern, not an afterthought. They’re built on banking-grade rails with redundancy, real-time monitoring, and automated compliance checks. When a $2M cross-border payment needs to clear in 24 hours across multiple regulatory jurisdictions, the system either works flawlessly or it destroys customer trust.

The platforms winning in embedded B2B finance understand this. They’re not bolting payments onto existing workflows, they’re architecting financial operations as core platform capabilities, with the reliability and visibility their customers’ CFOs demand.

The Strategic Imperative

Embedded finance in B2B has moved beyond experimentation. The unit economics are proven, the technology has matured, and customer expectations have shifted. Businesses that treat financial capabilities as strategic infrastructure rather than vendor-managed utilities are seeing both cost structures and revenue models transform.

For CFOs, the question is no longer whether to embed finance, it’s how quickly they can make it a profit centre.

Learn more at sokin.com

  • Digital Payments
  • Embedded Finance

Author

Alex Mifsud

Published

9 December 2025

Estimated Read time

5Mins

Alex Mifsud, CEO and co-founder of Weavr.io, on how embedded finance is the perfect solution for employee retention

To earn loyalty, stop making your team act like the company’s lender. In the war for talent, few things corrode trust faster than asking employees to bankroll the business they work for. Across the UK and Europe, 42 percent of employees say waiting for expenses harms their financial health, while 36 percent say it affects their mental wellbeing. Behind those percentages are real frustrations: professionals dipping into overdrafts to cover hotel bills, freelancers waiting weeks for per diems that never quite arrive, and finance teams juggling hundreds of delayed claims.

In Twisted Sifter recently, one worker described waiting a month for reimbursement of a modest $268 business expense – only to receive $84 and “lose all motivation to go the extra mile”. It’s a small story, but it captures a bigger truth: when employees feel the system works against them, they stop believing in the company that designed it.

The Retention Cost of Reimbursement

Most businesses don’t connect their expense process with employee retention, yet the link is clear. Work-related stress costs the UK economy £28 billion a year, largely through lost productivity and attrition. Meanwhile, research shows that happier employees drive better results: “Company profits are much higher – and turnover is much lower – when employees feel positive and supported”.

Reimbursement systems do the opposite. They impose a financial burden on staff, add administrative friction, and create daily reminders that the company’s systems aren’t designed around their needs. According to HR News, UK employees collectively front an estimated £51 billion a year in work-related expenses before being repaid.

The fallout is predictable: financial anxiety, or even just annoyance, leads to disengagement; disengagement leads to turnover. Replacing a skilled employee can cost up to 1.5 times their annual salary once hiring, onboarding and lost productivity are included. That’s a high price to pay for outdated workflows.

Where SaaS Platforms Meet the Problem

Many purpose-built expenses management SaaS platforms have closed the gap and now offer end-to-end expense experiences, but the opportunity extends far beyond the category itself. HR systems that handle onboarding and travel approvals, accounting platforms that oversee budgets, even workforce and travel platforms that coordinate trips all touch the same underlying workflow;  employees spending on behalf of the business.

A common pattern still emerges when employees need to travel for work, for example. They request trip approvals in one tool, capture receipts in another, and submit claims through a third. Finance teams then reconcile spend manually. Even where processes are digital, they often live in separate tools;  approvals in one place, receipt capture in another, reconciliation elsewhere.

This fragmentation limits what SaaS platforms can achieve. They automate forms and digitise reports, but the process still ends with an employee waiting for a reimbursement that shouldn’t exist. For product and strategy leaders, this is an opportunity hiding in plain sight: the chance to redesign expense workflows around real-time spending rather than post-hoc repayment.

Business Travel: The Perfect Illustration

Corporate travel exposes this inefficiency in its rawest form. Most travel platforms monetise only pre-trip spend – flights, hotels and transfers – leaving meals, taxis and incidentals out of their reach. Yet by 2027, global business travel spending is forecast to reach $1.8 trillion, with a significant share of that occurring during the trip itself.

It’s also where employees feel the pain most acutely. Travellers frequently use personal cards abroad, juggle currency conversions, photograph receipts on their phones, and then upload them into another system days later. Managers approve after the fact; finance reconciles even later. Three tools, three teams, one frustrated traveller.

Now imagine that flow redesigned. Pre-approved budgets are assigned before travel, spend happens seamlessly during the trip, and reconciliation is automatic. Employees never pay out of pocket. Finance teams see every transaction as it occurs. The SaaS platform at the centre of this becomes indispensable – not because it automates forms, but because it eliminates friction. For the traveller, it means simplicity. For finance, control. And for the platform, visibility into the full journey, richer data on spend patterns, and incremental revenue from card transactions that flow through its ecosystem.

The Art of The Possible

This isn’t about layering FinTech complexity onto software. It’s about simplifying the experience by unifying what should never have been separate: approval, payment and reconciliation. We’ve already seen how embedded finance reshapes customer experience in other industries – e-commerce, ride-hailing, even healthcare. The same logic applies here: when money moves at the speed of the workflow, satisfaction follows.

For SaaS platforms, the implication is profound. The closer a product gets to the flow of funds, the deeper its integration into the customer’s operations. That’s not just a revenue opportunity;  it’s a retention strategy. Bain & Company describes embedded finance capabilities as “a way for software platforms to become systemically irreplaceable”. Expense management may be where that principle finds its purest expression. Few workflows touch as many people, as often, or with as much potential frustration. Fixing it is not just good UX; it’s good economics.

For SaaS leaders: A Reframing, Not a Roadmap

There’s no single architecture for the future of expenses. Each platform,  whether in travel, HR or accounting,  will interpret it differently. The point is to stop digitising the reimbursement process and start designing for prevention, where policy, payment and visibility converge. In practice, that means mapping friction, owning the journey, and measuring how faster, stress-free processes impact satisfaction and retention. When your platform participates directly in how money moves, your relationship with the customer becomes foundational, not functional. The art of the possible here isn’t about FinTech sophistication. It’s about empathy in design.

Retention and Reputation are Built, not Bought

Retention isn’t earned through perks or slogans; it’s built into experiences that show respect for people’s time and money. Expense reimbursement may seem trivial, but it’s a daily ritual that shapes how employees feel about their work, and how customers feel about the tools they use. A recent survey found that employees left out of pocket by slow expense reimbursements are significantly less likely to recommend their employer to job-seekers. That makes expense friction not only a retention issue, but a reputational one.

If the last decade of SaaS was about automating the back office, the next will be about humanising it. When expense workflows are rewired so that approval, payment and reconciliation flow as one, everyone gains: employees, employers and the platforms that serve them. Because when you stop making people act like the company’s lender, they start acting like its advocate.

Learn more at weavr.io

  • Embedded Finance
  • Neobanking

Author

Nell Walker

Published

2 December 2025

Estimated Read time

10Mins

At the most recent Exiger Executive Forum, we had the opportunity to listen to the experts discuss how supply chains can shore up in chaotic times

Most often than not, the control you have over your value chain is an illusion.

That’s the bold statement November’s Exiger Executive Forum picked to examine and dissect. The event, entitled False Security: The Illusion of Control in Modern Day Value Chains, was chosen carefully to reflect what procurement and supply and value chain leaders are concerned about today.

On the 18th of November, we joined Exiger and its distinguished guests at the beautiful Great Scotland Yard Hotel in London to dig into this topic and hear directly from the best of the best in an expert panel. The guest list reached from defence leadership, supply chain experts, world-leading analysts and senior politicians. 

The aim? To challenge that illusion of control, and frame the conversation as a tough love wake-up call. Without open dialogue like this, risks can quietly accumulate in the background, leading to systemic failures.

That’s why the Exiger Executive Forum is so important. By giving the most pressing matters – especially the uncomfortable ones – a platform, issues are demystified and disempowered and real solutions to be put into place – both with deep values and credible pragmatism. This allows leaders in procurement and supply chain to  resolve modern day challenges with confidence, regain lost control and determine their future and not merely react.

Tim Fowler, Client Engagement  Director at Exiger, acted as moderator for the evening’s discussions. He opened the discussion with a sobering reality: that organisations all over the world are facing systemic risks. “Global supply chains are more data-driven, more regulated, more digitised than ever,” he explained. “But, paradoxically, they’ve never been more fragile with the convergence of geopolitical fragmentation, resource scarcity, technology threats, and regulatory volatility.”

The risk caused, Fowler said, is one that “hides in plain sight”. Many enterprises operate under the assumption that they have full visibility of their suppliers, and that as a result, they’re in control. However, dig a little deeper and there are many unseen dependencies, regional concentrations, and of course, human risk. With a more hopeful lilt, Fowler then reminded attendees that the goal of the Executive Forum is to explore what real control and resilience means in a chaotic and ever-changing world, with the help of the expert panel:

• Koray Köse, CEO & Chief Analyst, Köse Advisory; Senior Fellow, GlobSEC GeoTech Centre; and Board Member, Slave-Free Alliance

• Scott LaFoy, Vice President, Nuclear and Technology Security Programs, Exiger
• Sven Markert, Head of Supply Chain & Logistics, Siemens Smart Infrastructure
• Angela Qu, Advisor, Strategist, and former Chief Supply Chain Officer
• Faysal Rahman, Director, Corporate Coverage – Global Defence Coordinator, Deutsche Bank

The illusion of control

In the first segment of the evening’s strategic expert exchange, Fowler dug into the concept of this illusion of control with the panel. For Köse, the illusion of control is one of the greatest blind spots in modern business. But why? “It’s all based on our systemic understanding or how we actually created value in the past,” he explained. “Not 50 years ago, but even just 10 or 15 years ago, the world looked very different from what we are facing today. Changing the rules of the game is something many companies still do not examine seriously. It requires a deep review of how their value chains are designed, the governance and compliance structures that guide them, and the intelligence embedded into their processes. Ultimately, it is about building resolve and the capability and capacity to not only survive the challenges of today, but to shape and compete in the markets of tomorrow.”

Following this, Qu was asked whether she has also witnessed a false sense of security within governance models in organisations she’s worked with. She pointed out that many companies now have risk mapping, risk monitoring, and risk mitigation as a top agenda since COVID-19, but shortages and disruptions continue. What’s key, for Qu, is “awareness, visibility, and overview. I think we’ve made big steps in the last 2-3 years,” she explained. “There are a lot of conflicts in the classical KPIs, which are still siloed even after the COVID crisis. That’s why you need good visibility of the whole value chain setup – not only tier one.”

For Markert, maintaining agility when managing various political, technological, and economic challenges has been a major undertaking. “The truth is, I don’t know if we really maintain the agility or just manage the chaos,” he admitted. “We’re focusing on adaptability over perfection, so we accept that full control is impossible. Then, we’re coming back to basics. This starts with processes, then technology. Lastly, people are the most important and most valuable assets you have. You have to build up cross-functional teams. We don’t want to predict the future; we want to be prepared for the future.”

From a financial standpoint, Rahman stated he believes it’s important to take a step back and contextualise the challenge we’re living in. The last few years have seen a pandemic, wars, and geopolitical tensions the likes of which have never been seen, impacting supply chains. With this in mind, Rahman believes that there “couldn’t be more of an emphasis” on supply chain resilience. “How do you make sure your operational resilience is robust so you can withstand black swan events that are becoming more and more common?” he asks. “Diversification of risk is really important.”

Sometimes, failure is simply not an option. For LaFoy, who works with national security-grade supply chains, having all of the information in front of you is great, but it means nothing if you don’t use it to take action. “Often people think they can see everything, and that’s only step one of the problem – it doesn’t fully address it,” he said. “You have to be willing to take action within the organisation, to mitigate the problem, fix it, and try to rebuild. People like to say that they’re going to fix their supply chain, but the supply chain is likely supporting a programme that has existed for so long it’s entrenched within the organisation. So it’s almost always too late.”

Vulnerabilities and systemic risk

Fowler: “Where do you see the biggest unseen vulnerabilities accumulating today?”

Köse: “It’s in the KPIs. Companies are measuring themselves against metrics that no longer drive sustainable or resilient value creation in today’s world. They still prioritise short term shareholder returns that evaporate with every risk event. KPIs shift from quarter to quarter, yet value chains take decades to build and mature, just as supplier partnerships and political relationships take decades to cultivate. Both can erode rapidly when interdependent opportunistic and negative actions and disruptions occur.”

Fowler: “How do you encourage best practice and good behaviour with your clients?”

Rahman: “The number one ingredient is confidence. Having transparency across the value chain, the supply chain, the governance procedures, is super important too. It can take 50 years to build trust and one second to lose it, so it’s important to take a very risk-averse approach while being very commercial and pragmatic.”

Fowler: “What have you seen work in terms of breaking down siloes to drive agility?”

Qu: “I usually go with strategy, organisation, technology. Technology encompasses risk mitigation, as well as ESG and compliance. We need dedicated projects, working with suppliers and engineers to reduce waste and create internal excellence. Personal resilience is also very important.”

Fowler: “How do you balance all the elements of regional concentration and supplier dependency?”

Markert: “Efficiency is still key if you want to stay competitive. We cannot optimise purely on costs anymore – that’s gone. We have to take into consideration, as Angela said, the transparency insights beyond tier one. For me, it’s all about continuity and compliance.”

Fowler: “What lessons can the private sector draw from defense-grade risk management?”

LaFoy: “The defence-grade supply chain has this draconian adherence to certain processes, and that inflexibility doesn’t always translate in a positive way. But in this case, it’s necessary to examine what key things you’re prioritising as a company. 

Technology, intelligence, and the myth of visibility 

It’s clear, in spite of the warnings about vulnerabilities and control, that the overall feelings for supply chain professionals are hope and determination. Fowler introduced the next segment of the conversation by mentioning that investors and PE companies are now focusing on supply chain risk and resilience as key measures. This bodes well for those in supply chain when they inevitably come to justifying proposed improvements. The fact that supply chain risk ties directly into financial risk proves once again that supply chain is a business-wide concern, if there was any remaining doubt.

For Rahman, from a financial perspective, there are a couple of areas clients are focusing on when it comes to their investments. “One is financial risk,” he told Fowler. “What we mean by that is leverage – how much debt and cash they’ve got on the balance sheet. The other is business risk, which is quite broad. It’s about how much the product is needed in the market, whether it’s a diversified product, and so on.”

When it comes to questions of compliance and ESG in supply chain, balancing those areas of focus with what investors want can be a challenge. Those investors may have a clear idea of their areas of interest when thinking about risk and resilience, and Qu’s solution for making sure those vital areas don’t get overlooked is to always see things from the customers’ perspective.

“That customer, if you want them to choose your product versus a product from competitors, they want to know you’re compliant to all regulations,” she explained. “That results in collaboration among different departments to focus on a common goal and how we achieve it. Also, you need an overview of potential risks and have solutions in place for those focus areas, supported by technology. Things can go wrong, but if that happens when you’re prepared, it’s not the end of the world. There are still activities where humans can take over.”

The conversation again turned to leadership, and how that affects organisations in a way that incentivises them to focus on protection and resilience, while not stifling innovation and agility. The key, for Köse, lies in communication and constant messaging, so vital areas don’t get forgotten. “The important factor is drawing the journey very clearly to everyone who is a stakeholder in this process, and make sure that every part of their contribution will become part of the overall value creation process. When we talk about resilience, you always need to think about the next step. We’re not necessarily predicting anything, but we’re preparing for everything.”

The conversation shifted to summarising comments, where the panellists highlighted resilience across all functions, with a heavy emphasis on supply chain, utilising AI to help navigate decisions, and simply showing up as being some of the most important aspects to getting the modern supply chain right. “We need to be able to understand, from A to Z, geopolitical interdependencies, financial impact, innovation impact, industrial history, and the most valuable assets – your people and your culture,” Köse concluded. “Showing up in that context, and driving that as leaders, is ultimately really critical.”

During the course of the evening, the expert panelists exposed the glaring issues and shattered illusions across the modern value chain, while leaving attendees hopeful that they can achieve operational resilience through a proactive commitment to preparedness. Thank you to Exiger for inviting us to join in this vital conversation; we look forward to the next one.

Author

Alex Carteau

Published

13 November 2025

Estimated Read time

5Mins

Stock Investing has become increasingly popular over the last few years. The self-directed investing trend is in full swing and…

Stock Investing has become increasingly popular over the last few years. The self-directed investing trend is in full swing and retail investors are looking for smarter and better ways of looking at the markets to identify winning stocks. A plethora of web services and chats now exist solely to service this market. Many of these services process the same limited types of data, such as market prices and tape, fundamental data, filings or even news sentiments.

Navigating Investment Services

How can investors navigate this crowded landscape of services? It all depends on what the investor is looking for. Broadly, there are three levels of investing behaviour and tools:

Level 1: The Stock Tip. 

This investor just wants a stock tip – simply what to buy and when to sell without trying to understand the why. He may “ask the audience” and use a Telegram chat or Discord chat service for that, “phone a friend” who just takes a “50/50” guess. The platforms providing these services are usually unsophisticated operations often with one or two individuals animating a series of chats. Speculation, misinformation and meme stock “pump and dump” schemes are frequent.

Outcome: This looks great on the surface as the user gets an immediate stock tip, but what happens later is worrying. The investor will have no idea about when to sell since they did not work to understand the real reasons of why the trade has been initiated in the first place.

Level 2: Raw and Calculated Data

The investor relies on data platforms for  research and to decide how to identify promising candidates. From Yahoo Finance to Investing.com, many platforms offer raw and calculated data in tables and charts. These include financial data from the company (either as reported or harmonised), analysts’ recommendation price targets or estimates, company filings (13F, Form 4, 8k …) even public databases of senatorial and congressional registered trades.

This overabundance of data can create information overload, sometimes leaving users more confused than when they started. With hundreds of fields and ratios, it takes significant financial literacy and experience to know where to look, which metric to focus on and the ones to leave out. Coupled with the information already available via a brokerage platform, often the investor is now facing a “wall” of data. Recently, new conversational AI tools that use natural language have been touted as game changers that can make sense of it all. Unfortunately these tools come with their own limitations and biases that are not always visible..

Outcome: The investor is more confused than at the beginning of the process, unless he is trained in using the right metrics for his analysis, this is a losing game. These ChatGPT-like platforms bring a false sense of intelligence as they combine news and data from various sources in a nice summarized paragraph, which is neither reliable, accurate or fool-proof.


Level 3: Derived Proprietary Data

At this level, the investor would turn to a team of financial market professionals who would generate proprietary rating or scoring for each stock helping an investor focus on the right opportunities.

These methodologies are either “proven” or “tested” representing many years of financial market expertise. This layer of human experience makes all the difference in generating valuable insights. Investor’s Business Daily has one of the best known services, providing ratings alongside a respected news bureau that has helped investors for decades.

This approach is probably one of the best for a serious investor – one that would consume this proprietary derived data and combine it with news and other market events for a comprehensive investing picture.


Level 4: LLMs

This level of investing is where not only human experience and skills are in the mix but also Large Language Models processing vast amounts of unstructured data. It is processed from news or filings for a comprehensive view of market conditions and sentiment from text based data. It also brings the most important “human insight” contained in the ranks and scoring in the service.

Stock Investing Solutions

Beyond this vertical hierarchy, there is also a horizontal challenge; that is that the breadth of data is also an issue. Many platforms provide their own niche services, such as focusing on 13F filings, a specific technical analysis, earnings estimates or option flow. As a result, investors often end up subscribing to several services to gain a comprehensive view of the market.

The solution: a flexible, comprehensive platform that delivers everything an investor may need including scoring, rankings and proprietary indicators but while integrating AI models to enhance and supercharge research efforts.

Making data meaningful is the future of investing. Human expertise can be blended with intelligent technology, while modern platforms close the intimidation gap between professional insight and everyday understanding. The world is overflowing with information and trustworthy innovation lies in simplification.

Alex Carteau is the CEO and Founder of EPSMomentum, with more than 25 years of expertise in financial market software across Asia, Europe, and the United States. He spent more than a decade at Bloomberg, advising investment managers through advanced data and market insights. Following his work on Bloomberg’s specialised equity derivatives team, he expanded his career with leadership roles at RaisePartner and TradingScreen.  

At EPSMomentum, Alex applies his deep knowledge of hedge fund technology, stock-picking analytics and trading systems to create tools that simplify investing for everyday investors. Drawing on his background in financial technology, his work emphasises clarity and actionable insights. With a drive to challenge outdated approaches, he is committed to providing investors with professional-level resources and advancing the evolution of smarter investing drawing on insight gained over decades of experience.  

  • Artificial Intelligence in FinTech
  • Blockchain & Crypto
  • Embedded Finance

Author

Nell Walker

Published

30 October 2025

Estimated Read time

3Mins

Exiger has been awarded a huge contract to help modernise the detection of transshipment for the US government

Exiger, the market-leading supply chain AI company, announced today that it has been awarded an exclusive, multi-million dollar contract by US Customs and Border Protection (CBP) to modernise the detection of illicit transshipment across global supply chains. Designed to evade tariffs, trade restrictions and sanctions, illicit transshipment is the practice of manipulating supply chains to disguise a product’s true country of origin. Exiger’s Trade AI will be adopted and deployed across CBP, serving as an additional tool for the US government’s transshipment detection capability.

Transshipment identification and enforcement are critical priorities for the Department of Homeland Security (DHS) and CBP. Convergent Solutions, Inc., DBA Exiger Government Solutions, will equip CBP enforcement offices and personnel across the US with access to Exiger’s AI platform and data to identify illicit transshipment at-scale and in real-time.

“Billions of dollars worth of global trade move through illegal transshipment channels that seek to bypass US restrictions,” said Exiger CEO Brandon Daniels. “A core CBP mission is to enforce US trade and forced labor laws, thereby helping ensure that American manufacturers and workers are competing on a level playing field. Exiger is proud to support this mission, bringing to bear the world’s largest proprietary supply chain database and the market’s most sophisticated AI.”

Exiger’s AI will be an additional resource available to CBP personnel to:

  • Detect illegal transshipment across global supply chains
  • Monitor and enforce tariff and trade regulations
  • Leverage Exiger’s proprietary AI models and trade intelligence data to enrich data in CBP systems and enhance decision making
  • Deploy AI-enabled validations of tariff classification, value and country of origin
  • Create automated bills of material for products and sub-components
  • Map the flow of raw materials and sub-components through global supply chains
  • Risk-score shipments in-real time
  • Collect tariff revenues earlier
  • Trace global supply chains to enhance import visibility and risk segmentation

Exiger’s proven AI solutions have been deployed across 60+ US Government agencies, including the Department of War, Department of State, Department of Energy, DHS, the intelligence community, and armed forces.

Exiger’s technology continues to earn top recognition. In April, Exiger was named an awardee on the Government Services Administration’s Supply Chain Risk Illumination Professional Tools and Services (SCRIPTS) Blanket Purchase Agreement, and was the highest-ranked unrestricted vendor awardee of the 10-year, $919 million contract. This year, Exiger was named a Leader in the 2025 Gartner® Magic Quadrant™ for Supplier Risk Management Solutions, a Best-of-Breed Solution and three-time Value Leader in Spend Matters’ SolutionMap, and a Leader in Omdia’s Market Radar: Firmware and Software Supply Chain Security. Exiger also won a 2025 STEVIE® Award for AI Company of the Year.

  • AI in Supply Chain

Author

Dan Brightmore

Published

12 August 2025

Estimated Read time

8Mins

Read in brochure format

FinTech Strategy meets Eastern Horizon Founder & CEO Christine Le to discuss client expectations and the changing landscape of wealth management

Financial Transformation Summit 2025 EXCLUSIVE

At Financial Transformation Summit, Christine Le, a Chartered Financial Planner and Founder & CEO of Eastern Horizon Wealth Management, spoke on an investment panel – “Generational Wealth Transfer: Meeting the Expectation of Younger Clients”. Appearing with industry colleagued representing Citi Global Wealth, HFMC Wealth and Lightbox Wealth, Le considered: What trends and technologies are shaping NextGen investment decisions, and how can WMs stay ahead? Can digital wealth platforms meet the demand for hyper-personalised, user-friendly experiences? How does social responsibility & ESG investing influence younger investors, and how can advisors align with these priorities? How can wealth managers build and maintain trust with NextGen investors?

Following the panel, we spoke with Christine to find out more…

Hi Christine, tell us about your role at Eastern Horizon?

“I’m a Chartered Financial Planner and the Founder & CEO of Eastern Horizon Wealth Management. We are a financial advisory firm and also a partner practice of St. James’s Place. They are among the biggest wealth management firms in the UK based on assets under management. We get a lot of support from St. James’s Place in terms of technology compliance and investment solutions. At my practice, we focus on a diverse range of clients including ethnic minorities, especially British Asians in the UK. I’m also the president of the Vietnam Investment and Finance Association in the United Kingdom (VIFA). We aim to provide useful financial information for Vietnamese people in the UK and become a bridge between Vietnam and the UK.”

You were part of a panel at this Summit focused on Generational Wealth Transfer. Can you give us an overview of your thoughts?

‘’Having worked in the financial services industry for over 15 years, I’ve observed a persistent gap in how the industry serves diverse client segments – particularly ethnic minority communities in the UK. This gap is especially pronounced when it comes to financial education and long-term planning, including wealth transfer across generations. When I speak to members of my own Vietnamese community, I often find that there’s a limited understanding of how to navigate financial systems effectively – from managing investments and pensions to planning for intergenerational wealth. It’s not due to a lack of interest or ambition, but rather a lack of access to culturally relevant and accessible financial advice.

“This is where I believe I can make a meaningful difference. I not only bring professional expertise and technical knowledge to the table, but also a deep understanding of the cultural values, family dynamics, and communication styles that shape financial decision-making in the community. That cultural insight is key to building trust, something that is essential when discussing personal finances and planning for the future. My goal is to help bridge that gap – to empower families with the knowledge and tools they need to make informed financial decisions, preserve their wealth, and pass it on confidently to the next generation.’’

Why is this an exciting time for the business?

“At the moment the world is so integrated, and many people can benefit. A lot of people want to go to the UK, invest into the UK. I think with that in mind this is an exciting time to run my business and to be able to bridge that gap, providing sufficient knowledge for people as a trusted source when they come to the UK and need to understand the financial regulations. We can give people solid support to understand the financial processes of settling and building wealth in the UK.”

“Right now, everyone is talking about AI, and for good reason. In my business, we rely heavily on digital tools to streamline administrative tasks. It’s truly a game-changer. Compared to starting a business 15 years ago, when I would have needed a full-time assistant just to take meeting notes and summarise action points, many of those processes can now be automated, saving both time and cost. Another advantage is in how we communicate. Many of my clients are British Vietnamese. While they understand and speak English, they often feel more comfortable communicating in Vietnamese. We use AI-powered translation tools to make this process faster and more seamless. These technologies are allowing us to broaden the range of services we offer and tailor our support to each client’s needs.”

What pain points are your clients experiencing that you need to address?  How are you meeting the challenge?

“It’s about meeting the client’s highest priority. When people come to me, they maybe want to support their children to get onto the property ladder or plan for their retirement. They might be looking to buy a new car or move home. So, as a regulated financial advisor, I can sit with a client and talk them through key priorities and tailor the solutions best for them and help them overcome the pain points of decision-making.

“Additionally, the UK’s financial regulations are complex and changing all the time. It’s very difficult for people to follow. It’s my job as a financial advisor to follow up those changes and stay up to date with the regulations to assess how it can impact our clients and then give them the best recommendations. Allied to this, many of our clients will need support with cross-border services as they move freely between different countries they need somebody they can trust, an expert that knows what they’re doing and who can provide the right financial services for them.”

Tell us about a recent success story…

“Success for Eastern Horizon is to know that our clients feel they have somebody to rely on. For example, I have an old friend who came to me as a client. She was based in Vietnam but wanted to relocate to the UK. She had assets across Europe and in Vietnam and needed to understand the big picture of financial planning in the UK. We examined her assets across different countries to bring them into the UK and find the best solution for her to utilise tax efficient savings, pensions and investments to support her family and her business in the long term.”

What’s next for Eastern Horizon when it comes to wealth management? What future launches and initiatives are you particularly excited about?

“Over the next few months, we are keen to collaborate with different associations and communities across the UK – whether that’s related to Vietnam or British Asian communities and offer useful information and workshops and webinars tailored to different audiences. Also, with my work for the Vietnam Investment and Finance Association I want to organise workshops for those keen to invest in the UK but don’t know where to start. They often don’t have anyone to support them so I would like to focus on building a network to offer that bridge to investment in the UK.”

Why do you think the evolution of collaboration between traditional institutions and FinTechs is set to continue? What are you excited about?

“I spent five years working at the intersection of FinTech and WealthTech – where wealth management meets technology. During that time, I witnessed firsthand how the financial services landscape is evolving. Large incumbent banks bring undeniable strengths: scale, regulatory rigour, and long-standing client trust. However, they often struggle with agility. Their legacy infrastructures, many of which still aren’t cloud-based, make digital transformation slow and complex. On the other hand, FinTechs are born digital. They’re nimble, innovative, and quick to adapt to changing customer needs. But without the reputation and stability that traditional institutions have built over decades, they can face challenges in gaining consumer trust or navigating regulatory environments alone. What became clear to me is that banks and FinTechs cannot operate in silos.

“Collaboration is not just beneficial, it’s essential. When they work together, they combine the best of both worlds: the reliability and compliance of traditional finance with the innovation and customer-centric design of new technology. With my own practice, we apply this mindset. We actively look for ways to streamline administrative processes using digital tools – reducing costs, improving efficiency, and freeing up more time to focus on what matters most: building strong, human relationships with our clients. The goal is to use technology not to replace that human connection, but to enhance it. By doing so, we can deliver modern, efficient, and deeply personalised financial services that clients trust.”

Why Financial Transformation Summit? What is it about this particular event that makes it the perfect place to embrace innovation? What’s the response been like for Eastern Horizon?

“I’ve attended several events this year, and this has truly been one of the most enjoyable and well-organised in the UK. What stood out was the impressive mix of voices – from established financial institutions to bold, forward-thinking startups. Engaging with such a diverse group of speakers has been both insightful and thought-provoking. I’ve come away with fresh perspectives, challenged some of my own assumptions, and found new ideas to explore as we continue building meaningful partnerships for Eastern Horizon Wealth Management.”

Find out more at easternhorizonwealth.co.uk

About Christine Le and Eastern Horizon Wealth Management

As an Appointed Representative of St. James’s Place, Practice Lead, and business owner, Christine leverages over 15 years of experience in financial services and wealth tech to serve our clients, acquired through extensive work in multinational financial services firms in the UK. This rich background has equipped Christine with the skills and knowledge necessary to effectively oversee the business, ensuring that every facet is managed with the highest level of professionalism.

Christine founded and built this Practice to help clients prosper, build financial security, and attain peace of mind while overcoming financial obstacles. 

Her primary focus is on nurturing enduring relationships with her clients, offering them trusted guidance as their financial requirements evolve over time. Throughout her advisory process, clarity remains paramount. By closely collaborating with her clients, Christine strives to identify the most efficient and tax-effective strategies to help them achieve their objectives. Specialising in tailored solutions, Christine is dedicated to understanding her clients’ financial goals and crafting strategies that align with their vision for the future.

Author

Dan Brightmore

Published

25 July 2025

Estimated Read time

4Mins

In today’s digital economy, finance is no longer confined to banks. Thanks to embedded finance, financial services are being integrated…

In today’s digital economy, finance is no longer confined to banks. Thanks to embedded finance, financial services are being integrated directly into non-financial platforms. This allows customers pay, borrow, insure, or invest without ever leaving the app they’re using. For businesses, embedded finance unlocks new revenue streams and deeper customer engagement. In 2025, here are five of the top FinTech solutions leading this revolution.

1. Stripe Connect – Embedded Payments Infrastructure

Stripe has become synonymous with online payments, but Stripe Connect takes it further… It enables platforms like marketplaces, SaaS apps, or gig platforms to onboard sellers, manage payouts, and handle compliance seamlessly. Its APIs offer modular, customisable solutions for embedding payment flows, KYC, tax reporting, and global transfers.

Why it leads: Stripe Connect simplifies complex financial operations. It gives platforms the ability to become payment facilitators without becoming regulated entities themselves.

2. Railsr (formerly Railsbank) – Full-Stack Embedded Finance

Railsr provides a modular platform that allows brands to embed banking, payments, and credit products into their own apps. Whether it’s issuing branded debit cards, offering BNPL, or enabling in-app bank accounts, Railsr acts as the financial layer beneath consumer-facing businesses.

Key strength: It provides a single, developer-friendly API to access multiple financial services. This speeds up time-to-market, reducing infrastructure complexity.

3. Unit – Embedded Banking-as-a-Service (BaaS)

Unit is a US-focused BaaS provider that helps FinTechs and software companies embed features. These include checking accounts, cards, ACH payments, and lending directly into apps. Its toolkit includes compliance workflows, ledgering, and integrations with banking partners.

Why it stands out: Unit’s out-of-the-box functionality allows tech companies to go from idea to launch in weeks, not months. Furthermore, staying compliant with US banking regulations.

4. UpLift – Embedded BNPL for Travel and Lifestyle

UpLift is a niche embedded finance provider focused on travel, hospitality, and lifestyle experiences. Its BNPL tool is integrated directly into checkout pages for airlines, cruise lines, and vacation providers. This allows consumers to split costs into manageable monthly payments.

Unique angle: By focusing on high-ticket discretionary purchases, UpLift helps merchants increase conversions and average order value. Moreover, giving consumers more flexible options.

5. Qover – Embedded Insurance for Digital Platforms

Qover is a leading embedded insurance provider that enables companies to integrate customised, white-labelled insurance directly into their apps or services. From gig platforms and neobanks to mobility and travel apps, Qover supports multiple insurance lines. These include motor, health, cyber, and income protection—across more than 30 countries in Europe.

What sets it apart: Qover’s modular APIs let businesses plug insurance into user journeys with minimal friction. It also handles underwriting partnerships, multilingual customer service, and real-time claims dashboards, offering full-stack support.

Why it matters: Qover empowers platforms like Revolut and Deliveroo to offer relevant protection at scale. Moreover, boosting user trust, engagement, and retention without building insurance infrastructure from scratch.

Embedded finance is transforming how financial products are delivered… Moving from standalone services to contextual, on-demand experiences. Tools like Stripe Connect, Railsr, Unit, UpLift, and Cover Genius empower companies to embed finance where it adds the most value: at the point of need. For FinTechs, retailers, travel firms, and SaaS platforms, these tools represent the future of customer-centric finance—convenient, invisible, and deeply integrated.

  • Embedded Finance

Author

Philipp Buschmann

Published

11 July 2025

Estimated Read time

5Mins

Philipp Buschmann, co-founder and CEO of AAZZUR – a one-stop-shop for smart embedded finance experience – on business transformation

Business spending used to be a mess. Think mountains of receipts, last-minute expense reports, and a constant guessing game about where the money actually went. For many companies, especially those growing fast or juggling lots of moving parts, keeping tabs on spending felt like trying to plug holes in a sinking ship. Even with spreadsheets and corporate cards, it was hard to get real visibility or control.

But something is changing. Behind the scenes, a quiet shift is taking place. It’s called embedded finance andwhile the name might sound technical, the impact is very real and surprisingly simple: it’s giving businesses more control over how they spend money, without adding complexity.

At its core, Embedded Finance means putting financial tools directly inside the platforms businesses already use. So instead of switching between software to pay bills, issue cards, or track expenses, those features are built right into the systems companies rely on every day, like accounting tools, logistics platforms, or even team management apps.

It’s like turning on the lights in a dark room. Suddenly, business leaders can *see* where the money is going, in real time. They can set rules. They can act faster. And best of all, they don’t need a finance degree to understand what’s happening.

Goodbye Expense Reports with Embedded Finance

This will be music to your ears. One of the most obvious and painful examples of messy spending is employee expenses. Traditionally, employees pay out of pocket, save their receipts, and submit reports at the end of the month. Finance teams then spend days chasing missing documentation and trying to figure out whether each purchase was actually necessary. The entire process is slow, frustrating, and ripe for errors.

With embedded finance, that whole routine gets flipped. Now, companies can issue virtual cards with built-in controls, like daily limits, merchant restrictions, or even time-based rules. Employees use the cards directly from their phones, receipts are uploaded instantly, and managers can see every transaction as it happens. No more end-of-month surprises and best of all, nomore chaos.

Real-Time Visibility, Real-Time Decisions

Having a hard time making quick decisions? When spending is scattered across departments, locations, or tools, it’s hard to have a coherent plan. Business leaders often operate with outdated information, relying on month-end reports to spot issues that have already happened. That lag can be costly, especially in a fast-moving economy.

Embedded Finance changes that by connecting spending directly to data. Whether it’s a construction company managing field purchases or an e-commerce brand scaling its supply chain, having real-time visibility into expenses means leaders can make smarter decisions, faster. If costs spike in one area, they can spot it and adjust instantly. If a new supplier overcharges, they’ll know right away.

It’s not just about seeing the numbers—it’s about being able to act on them in the moment.

Fewer Tools, Less Friction with Embedded Finance

A big source of business friction comes from too many disconnected systems. You might have one platform for payroll, another for invoicing, and yet another for managing employee cards. Every tool means another login, another source of truth, and more opportunities for things to slip through the cracks.

Embedded Finance simplifies the stack. Instead of stitching together a patchwork of tools, companies can use one unified system where spending and financial controls are already built in. For employees, that means fewer steps to get what they need. For finance teams, it means fewer errors to clean up. And for leadership, it means clearer insight into how money is being used to drive the business forward.

Solaris is making waves in the circular economy by teaming up with Grover to allow people to subscribe to tech devices monthly instead of purchasing them. Due to stringent rules, they needed a product they could integrate to enable customers full control and increase loyalty. They succeeded by launching the Grover Card to boost engagement and retention and make payments borderless and hassle-free.

Empowering Teams Without Losing Control

One of the biggest tensions in company spending is the balance between trust and control. You want teams to move fast and make smart decisions, but you also need to avoid waste and fraud. Too much freedom, and things go off the rails. Too much control, and progress stalls.

Embedded finance helps solve that tension. Because financial tools are built into the workflow, companies can set smart rules from the start. Maybe the marketing team can spend up to a certain limit on campaigns, but anything over, needs approval. Maybe contractors can only use their cards during work hours. These aren’t rigid roadblocks—they’re flexible guardrails that keep spending aligned with company goals.

At the same time, employees feel more trusted. They don’t have to front their own money or wait for approvals. They can focus on doing their jobs, knowing they have the tools they need.

Final Thoughts

Embedded Finance isn’t about adding more technology for the sake of it. It’s about making finance work better, smarter, faster, and with less hassle. For businesses that have struggled with messy, unpredictable spending, it’s a breath of fresh air.

The companies embracing these tools aren’t just getting more efficient, they’re unlocking new levels of clarity and confidence. And in today’s unpredictable business environment, that’s not just a nice-to-have – it’s a competitive advantage that will pay back in spades.

  • Embedded Finance

Author

Philipp Buschmann

Published

12 March 2025

Estimated Read time

6Mins

Philipp Buschmann, co-founder and CEO of AAZZUR, looks at the changing face of Embedded Finance and the rise of the API economy

The business world is changing. If you are paying attention, you will notice one of the most exciting transformations happening right now is Embedded Finance. We hear a lot about APIs (Application Programming Interfaces) and how they power our digital lives. However, what’s really grabbing attention is the rise of the API economy. Specifically, people are excited about how embedded finance is reshaping how businesses interact with their customers.

So, what’s all the fuss about, and why should you care? Let’s dive in.

What is Embedded Finance Anyway?

At its core, Embedded Finance means integrating financial services into non-financial platforms. It allows companies to offer banking-like services – think payments, lending, and insurance – directly within their apps or websites, without needing to be a bank themselves.

It’s like how Uber lets you pay for your ride without ever leaving the app. Uber isn’t a bank, but through embedded finance, it can offer seamless payment options, providing an effortless user experience. The user doesn’t need to think about the financial side of things; it just happens in the background. And that’s the magic of embedded finance – it’s smooth, simple, and frictionless.

APIs: The Backbone of Seamless Integration

APIs (Application Programming Interfaces) are the unsung heroes enabling the smooth interaction between different software systems. They allow platforms to communicate and share data effortlessly, acting as bridges between various services. For instance, when companies like Airbnb incorporate payment processing, they rely on APIs to connect with third-party providers like Stripe or PayPal. Without these connections, seamless financial interactions would not be impossible.

In the past, businesses that wanted to offer financial services had to build out much of the infrastructure themselves. However, with the rise of the API economy, this complexity has been drastically reduced. Companies can now integrate ready-made financial services quickly and focus on their core offerings. 

However, while APIs handle much of the heavy lifting, they aren’t the whole solution. They still need to be connected to the devices or systems using them. This involves stitching them together through a middle layer that coordinates the various API functions, along with coding a front-end interface that users interact with.

In essence, APIs provide the building blocks, but there’s still a need for a tailored architecture to ensure everything operates smoothly – from the back-end infrastructure to the user-friendly front end. This layered approach ensures businesses can offer a seamless experience without getting bogged down by technical complexities.

Why the API Economy is Booming

The API economy is booming because it allows businesses to be more agile, innovative, and customer-centric. APIs give companies the flexibility to offer services they wouldn’t have been able to in the past. A clothing retailer can offer point-of-sale (POS) financing without becoming a bank, or a fitness app can offer health insurance with the click of a button.

Think about Klarna, a company that’s become a household name by offering “buy now, pay later” services. Klarna partners with thousands of retailers, allowing them to provide flexible payment options directly within their checkout process. The retailer doesn’t have to worry about the complexities of lending—it’s all handled by Klarna’s Embedded Finance platform through APIs. 

This creates a win-win situation: customers get more flexible payment options, and retailers can drive conversions without any of the financial headaches.

How Embedded Finance is Connecting Customers to the World

Embedded Finance is all about breaking down barriers between industries and creating better, more holistic experiences for customers. And it’s not just about payments—it extends to lending, insurance, and even investments.

Take Revolut, the digital bank that started as a foreign exchange app but now offers everything from insurance to cryptocurrency trading. By using APIs to embed these financial services into their platform, Revolut has transformed into an all-in-one financial hub. Customers don’t need to visit different apps or websites for banking, insurance, or investments – they can do it all within Revolut.

The world of e-commerce has certainly embraced the world of embedded finance, Shopify, the e-commerce platform, has built it directly into its ecosystem. Through its Shopify Capital programme, the company offers its merchants quick access to business loans. This seamless integration is made possible by APIs, allowing Shopify to assess a merchant’s financial data and offer lending without the need for the merchant to seek out external financing. It’s fast, convenient, and keeps businesses within the Shopify ecosystem, further strengthening customer loyalty.

A New Level of Personalisation

This is more than just making payments easier – it’s about giving customers a more personalised, seamless experience. By tapping into financial data, businesses can offer products and services that really hit the mark for each individual.

Take travel apps like Skyscanner, for example. They’ve made things super convenient by embedding travel insurance right into the booking process, so, when you’re booking a flight, you can easily add travel insurance without even leaving the app. It’s all about creating a one-stop shop that gives you exactly what you need, right when you need it.

The Future 

The API economy, particularly in the realm of Embedded Finance, is just getting started. Over the next few years, we can expect to see more industries leveraging this technology to enhance their offerings and create richer customer experiences. Everything from health tech to real estate is ripe for disruption.

Businesses that adopt embedded finance solutions early will have a competitive edge. They’ll be able to offer seamless, integrated experiences that meet the modern consumer’s demand for convenience and personalisation.

However, it’s not just about jumping on the bandwagon. Companies need to be strategic about how they implement embedded finance. It’s not a one-size-fits-all solution, and it’s crucial to understand how these services align with your business goals and customer needs.

The rise of the API economy and embedded finance is opening up new doors for businesses and customers alike. By embedding financial services into non-financial platforms, companies are not only streamlining operations but also creating more value for their customers.

Embedded Finance is already making waves across industries, from retail to tech, and the businesses that are brave enough to embrace it are positioning themselves at the cutting edge of this transformation. For customers, it’s opening the door to a world that’s more connected, convenient, and tailored to their needs. It’s not about whether embedded finance will change the way we do business – it’s about how quickly it’s happening, and which companies are ready to step up and lead the charge. 

So, whether you’re running an e-commerce business, developing a tech platform, or simply thinking about how to better serve your customers, it’s time to consider how embedded finance can connect your customers to the world in ways you never thought possible. 

The future is embedded, and it’s here.

  • Embedded Finance

Author

EY Insurance Leaders: Isabelle Santenac (Global), Jeff Gill (Americas), Anita Sun-Young Bong (Asia-Pacific) & Philip Vermeulen (EMEIA)

Published

7 March 2025

Estimated Read time

6Mins

EY Insurance Leaders Isabelle Santenac (Global), Jeff Gill (Americas), Anita Sun-Young Bong (Asia-Pacific) & Philip Vermeulen (EMEIA) present EY’s Global Insurance Outlook 2025 report. Learn how insurers can embrace InsurTech to accelerate value creation from gaps to gains

Even as shifting global dynamics challenge insurers, EY’s 2025 Global Insurance Outlook Report shows there have never been more viable paths to innovation-led growth across the industry. Indeed, the huge gaps in protections against cyber and climate threats – with 99% of losses from cyberattacks and 60% from natural disasters uninsured – plus the massive shortfall in retirement savings present compelling value creation opportunities. Strategically orienting the enterprise around richer data and fully modernised technology is one critical step.

Uninsured Losses

99% of losses from cyber-attacks are uninsured

60% of losses from natural catastrophes are uninsured

But whether insurers prioritise new product development, M&A or geographic expansion in their growth strategies, a few key actions can unlock growth through innovation.

1. Design purposeful products

The biggest protection gaps – retirement savings and climate- are poised to get even bigger. The global retirement savings gap is set to grow from US$106 trillion in 2022 to US$483 trillion in 2025. Thanks to longer lifespans and aging populations worldwide, there is greater need for products that deliver income for older citizens. That’s how insurers can promote financial security across society.

The “silver tsunami” – the huge demographic wave of Baby Boomers reaching retirement age – will cause a spike in demand for financial estate planning services as well as life and health insurance augmented with wellness programs. In the US alone, those aged 65 and over will grow from 58 million in 2023 to 82 million in 2050. Leading insurers will need to position themselves for the coming transfer of assets by demonstrating clear value propositions.

Global Retirement Savings Gaps

$106t in 2022

$403t projected gap in 2050

Purpose can also provide the motivation to deliver climate solutions with more robust coverages and tailored prevention services for the huge populations – over 40% worldwide, according to Geneva Association – that live in high-risk areas. Strengthening climate protections necessitates rethinking traditional approaches to risk management, pricing and claims modelling. Purpose can also fuel positive collaborations and partnerships with governments and other stakeholders, an important step given the increasing likelihood of new government mandates.

US Citizens Aged 65+

58m in 2023

82m in 2025 (projected)

2. Personalise offerings to expand share of wallet

Usage-based products, modular add-on features and tailored pricing demonstrate to consumers that you are committed to serving their unique needs – a proven way to promote loyalty and engagement. Artificial intelligence (AI) tools can help in this area with tailored messaging, more accurate pricing and faster underwriting and binding processes.

On-demand coverage and real-time risk prevention are other ways that personalisation strategies can add value. AI and advanced analytics can also target the highest-potential customers for product bundles and other offerings that maximise customer value.

Technology Boost

10-25% increase in operating profits for insurers with successful data and analytics strategies

35% increase in employees’ underwriting capacity from generative AI (GenAI)-enabled automation

3. Seek innovation at scale

With a lean and highly automated operating environment, insurers can look to scale low-margin products to new segments via partners and ecosystems and other channels. The rapid expansion of embedded offerings demonstrates what’s possible.

Parametric insurance – policies that pay out when specific events occur – expands the type of attractive products insurers can deliver to new customers and is expected to grow to US$29.3 billion by 2031. Parametric solutions have gained traction in the agricultural industry and as protection against natural disasters, but can also be applied to business interruptions, supply chain disruptions and cyber-attacks.

Parametric Insurance Market Size

$11.7b in 2021

$29.3b in 2023

4. Use regulation as a prompt to innovate

The combination of more and more stringent rules in Europe and softening oversight in the US may create an unbalanced competitive playing field, with 61% of insurers cite evolving regulatory requirements as the top operational challenge for the year ahead. But firms that go beyond a minimalist, check-the-box approach may generate business value from their compliance programs.


Consider how the EU Financial Data Access (FiDA) legislation, slated to be enacted in 2025, paves the way for consent-based data sharing across pension, savings and nonlife insurance companies and products. That’s an invitation for firms seeking to expand their offerings. Similarly, the opportunity to participate in government pension schemes requires insurers to enhance their ability to share data securely and seamlessly. The Danish Compromise is reshaping the competitive landscape by creating new opportunities in bancassurance channels in Europe. Lastly, more detailed disclosure and reporting standards should prompt more automation and integration of data flows.

Regulation Prep

61% of insurers cite evolving regulatory requirements as the top operational challenge for the year ahead

5. Embrace a unified data strategy for the entire enterprise

Success in the digital age demands that every business have a unified data strategy – one that is comprehensive and led by the C-suite. Because better data underpins every aspect of the business and is crucial to innovation, the data and technology agenda must be driven by the CEO, rather than the IT team. Further, strategic planning and resource allocations – basically any and all senior management decisions – should be redesigned to reflect the richer data sets executives now have at their disposal.


A data strategy must reflect the need to harness the power of AI and other advanced technologies and define the necessary components of a flexible, future-ready data infrastructure. It will also need to establish appropriately robust governance models and controls environments for fully automated processes to ensure quality and build trust.

6. Commit to serving the underserved

What industry wouldn’t like to find tens of millions of new customers? For insurers, devising new solutions (e.g., micro coverages, starter policies) for just 1% of the estimated 4 billion underserved people worldwide could result in 40 million new customers, according to research from Forrester. Here again, it’s all about purpose – delivering protections to the people who need them most.

New products – more affordable, easier to buy and modify – hold the key. Parametric policies, microinsurance for smaller farmers and precise coverages for small businesses and gig workers are just a few of the ways to create value for underserved segments. Carriers in some emerging markets offer health and life insurance for as little as $0.20 per month. It will take bold strategic thinking and creative action to deliver what these customers want (and can afford), but the underserved (who contribute to the lion’s share of the worldwide protection gap) offer the biggest potential for insurers to sustain their solid bottom-line performance.

Serving the Underserved

40m projected new customers from engaging just 1% of the 4 billion uninsured, low-income people worldwide

Summary 

Volatility and uncertainty – both within individual markets and across regions – define the global insurance industry to an extent not seen in decades. The run of economic prosperity and integration that benefitted the financial services sector for several decades seems gone forever. But insurers are uniquely qualified to create value during periods of instability. Those that target investments in AI-enabled tech and stronger data management capabilities to personalise communications and products will be able to create more value, create it faster and deliver it to more customers and communities than ever before.

Read the full Global Outlook Insurance Report here

  • InsurTech

Author

James Butland

Published

10 February 2025

Estimated Read time

4Mins

James Butland, VP – Payment Network at Mangopay, on meeting the needs of the gig economy with Embedded Finance payment solutions

Specialised payment solutions supported by Embedded Finance have become essential for supporting the gig economy. They offer speed, accessibility, and security in financial transactions.

The global gig economy is forecast to reach a value of $1847 billion by 2032, reflecting its rapid expansion and impact on the workforce. This growth has unlocked flexibility and autonomy for workers. Furthermore, it has also introduced unique financial challenges, particularly in payment systems. With so many platforms available for freelancers, each one strives to offer the best experience. To succeed in the competitive world of the gig economy and handle changes in demand and pricing, platforms need to adapt fast.

Embedded Finance is a Transformative Force

Embedded Finance is emerging as a transformative force for gig workers. It simplifies payment processes and enhances financial management. Its impact is already evident in the streamlining of payments. Instead of waiting for traditional payroll cycles, gig workers can now access their earnings instantly. Empowering them with greater control over their finances. This approach not only alleviates cash flow challenges but also facilitates more effective ways of working for freelancers.

Moreover, Embedded Finance enables seamless partnerships with gig economy platforms. By integrating directly into these platforms, Embedded Finance solutions allow gig workers to manage all financial processes, from receiving payments to tracking earnings, without leaving the platform. For example, partnerships with wallet-based infrastructure providers enable secure, efficient fund dissemination. Meanwhile, laying the groundwork for additional revenue opportunities through wallet-facilitated transactions. This integration enhances both worker experience and platform capabilities, fostering a more cohesive gig economy ecosystem.

Flexible, Fast Payouts  

The gig economy is global by nature, requiring financial solutions that can support businesses and workers across borders. Flexible FX infrastructure plays a crucial role in streamlining contractor management by ensuring seamless multi-currency payments, compliance, and administrative efficiency. This type of infrastructure empowers platforms to reduce operational costs and improve the overall user experience for both businesses and gig workers.

By leveraging modular and flexible FX solutions, employment and HR platforms can cater to specific use cases, such as managing international contractor payments. These solutions not only enable compliant and efficient transactions but also simplify processes. This allows businesses to focus on core operations while offering a seamless experience to their users. Such advancements highlight the potential of integrated financial technology to address complex cross-border payment needs effectively.

For gig workers, income can often be irregular, leading to cash flow uncertainties and financial stress. Specialised payment solutions, powered by Embedded Finance, address this by enabling instant payouts. By integrating low-fee processing and real-time transaction capabilities, these platforms bypass the delays of traditional payroll systems. This provides workers with immediate access to their earnings.

The ability to access income in real time is more than a convenience; it is a critical lifeline for workers managing daily expenses, emergencies, or reinvestment in their work. This advancement significantly enhances financial stability, helping to sustain the gig economy as a viable career path.

Digital Wallets

A substantial number of gig workers operate outside conventional banking systems, lacking access to savings accounts, credit, or other essential financial services. Digital wallets and cross-border payment capabilities, key elements of Embedded Finance, are integral to addressing this gap. These tools allow gig workers to securely store and manage their funds, receive payments in multiple currencies, and make transactions with ease.

Additionally, digital wallets serve as more than just repositories for funds. They can include features such as budgeting tools, savings trackers, and credit-building capabilities. These tools enable gig workers to manage their finances more effectively while opening up new opportunities for growth and security. For instance, workers can build credit profiles through wallet-based transaction histories, unlocking access to financial services that were previously out of reach.

Security and Growth

As the gig economy increasingly relies on digital platforms, the importance of secure and adaptable financial solutions cannot be overstated. AI insights and data-driven credit assessments are creating robust ecosystems tailored to the needs of gig workers.

AI powered advanced analytics are transforming the way gig workers manage their finances. These tools can identify financial trends and provide actionable insights tailored to the individual. For instance, they can recommend optimal saving strategies or suggest the best times to withdraw funds, enabling workers to make smarter financial decisions and reduce uncertainty in their income flow.

While data-driven credit assessments are breaking down traditional barriers to credit access for gig workers. With irregular income patterns, many gig workers struggle to secure loans or build credit through conventional means. Platforms are addressing this by using alternative data points—such as earnings history and payment behaviours—to create fair and accurate credit profiles. This innovation opens doors to financial opportunities that empower gig workers to achieve greater financial stability and growth.

By streamlining payments, integrating accessible financial tools, and leveraging cutting-edge innovations for security, these solutions address both immediate and long-term needs. Through continued innovation, the gig economy is poised to thrive as a flexible, inclusive, and dynamic component of the global financial system.

  • Embedded Finance

Author

Dan Brightmore

Published

7 January 2025

Estimated Read time

5Mins

Alex Mifsud, CEO of Embedded Finance platform Weavr, on the outlook for Banking-as-a-Service (BaaS)

If any FinTech trend is painfully making its way through the archetypical Gartner hype cycle, it is Banking-as-a-Service or BaaS. At its core, BaaS is an API-driven platform enabling third-parties to develop financial products that make use of the banking and payments capabilities, and the regulatory permissions, of financial institutions that offer it.

This means non-regulated businesses can, in effect, make financial services available to customers without having a banking or financial licence themselves. The bank gets to monetise their licence efficiently, while FinTechs bring ingenuity, market insight and usually, superior digital experiences to customers. It sounds wonderful in concept, but the reality is far more complex. The recent collapse of Synapse, a prominent BaaS provider, as well as the sheer number of regulator interventions across many developed world economies, has highlighted critical vulnerabilities in the BaaS model.

The BaaS Model

While no one, including regulators, seems to be denying the opportunity to create customer value, it is increasingly evident that the BaaS model as it has developed over the past five years will not survive in its present form. There are several evolutionary directions that are being talked about for BaaS, even if not yet established. Here, I would like to present a specific variant. The European regulatory model not only makes this possible, but also presents a strong win-win opportunity for banks to collaborate with non-bank financial institutions like e-money institutions and payment institutions (I’ll use the acronym “EMI” to mean either of these). In this model, banks get access to the benefits of BaaS with minimal exposure to the now-better-understood risks. Moreover, EMIs get access to the powerful capabilities and economics that are the sole preserve of banks as deposit-taking institutions.

These collaborations – in effect, a multi-tier approach to BaaS – should offer safer exposure to Embedded Finance for banks. And richer capabilities available to embedders, and ultimately, end-customers.

Antipattern Matching

Recent announcements that Clearbank, a digitally-savvy clearing bank now promoting itself as an embedded finance platform, has hit profitability is a welcome tonic to investors despairing of the stream of bad news hitting BaaS players in the US and Europe. Even JP Morgan, one of the most respected global banks, has shown that size is no obstacle to ambitious, or even radical, innovation, as it also offers Embedded Finance. And at the other end of the size scale, Griffin announced earlier this year that, having secured a banking licence specifically to offer BaaS and embedded finance, it is now ready to start operating.

In the face of the mentioned challenges that EMI BaaS players have faced with regulators in Europe, some in the investment community have been proclaiming that, to do BaaS effectively, a financial institution needs to have a banking licence. An e-money or payment institution licence simply won’t cut it.

While such pattern matching and extrapolation is understandable, it is not necessarily correct, so let’s look at an alternative view: both EMIs and banks are viable financial institutions to support Embedded Finance, but each have strengths and weaknesses. Better still, by working together in a multi-tiered configuration, each type of financial institution can play to its strengths enabling the combination to deliver high capability, highly adaptive delivery models of Embedded Finance.

Banks doing Embedded Finance

While a banking licence does confer specific advantages – mainly, that deposit-taking provides one of the most attractive financing models for financial institutions to raise funds for lending – there are also disadvantages to being a bank compared to being an EMI. In the UK, for instance, banks need to hold more capital than EMIs, and perhaps more importantly, banks are supervised by both the Financial Conduct Authority (FCA) and the Prudential Regulatory Authority (PRA), the latter of which does not supervise EMIs.

Navigating innovative operating models like Embedded Finance with two regulators can create greater risk aversion and therefore slow down or even discourage the experimentation that is required to find the right risk-value formula that works. We know from recent experience that getting the balance right between great customer value and sustainable compliant operations can be a delicate balance.

The Benefits

One way to square the circle is for banks to provide wholesale financial services to EMIs which then serve end customers on their own licences in turn. While this doesn’t completely insulate the bank from censure in the event that the rules are broken – for instance, if money laundering occurs – it does place the biggest share of the burden of the customer on-boarding and monitoring compliance on the EMI. Given that EMIs were created initially to support money-related activities for a digital world, it may be easier for them by working with a single regulator to achieve the right balance. It also allows large banks with cumbersome on-boarding processes designed for large corporations to get access, via the EMI, to a community of small and medium sized business customers that, in aggregate, represent meaningful business volumes for the bank.

There is a strong win-win in this kind of bank-EMI collaboration, especially for banks which are used to dealing with other financial institutions as customers. EMIs, in turn, can source a range of wholesale financial services from multiple banks: foreign exchange from one, and lending capacity from one or more others.

A New Pattern: Multi-Tiered Banking with BaaS

The future of BaaS lies in collaboration. A multi-tiered banking model allows institutions to combine their strengths strategically. Such a model not only optimises the use of resources but also enhances the value proposition of BaaS by incorporating the strengths of various financial entities. EMIs, with their ability to offer commercial cards, credit lines, and foreign exchange services, reduce the risk for larger institutions and open doors for broader innovation.

  • Embedded Finance

Author

Dan Brightmore

Published

19 December 2024

Estimated Read time

5Mins

Benjamin Avraham, CEO and Founder at Okoora – the creators of Automated Business Currency Management, on Embedded Finance in global trade and the challenges of FX risk in global expansion

Embedded Finance is rapidly emerging as a transformative force in cross-border payments, reshaping how businesses handle transactions across borders. By making payments more efficient and accessible, it is becoming a key tool for companies navigating the complexities of global trade. While the concept isn’t entirely new, its adoption has accelerated, with the sector projected to generate an estimated $230 billion in revenue by 2025.

  • Embedded Finance is poised to reshape cross-border payments. It offers innovative solutions to address inefficiencies and create experiences with reduced friction for businesses and consumers alike. 
  • A key trend is the integration of multi-currency wallets. These enable real-time currency conversion and support localised payment methods tailored to specific regions. This not only reduces transaction delays but also enhances accessibility for global users. At the same time, embedded risk management tools are gaining traction. These provide businesses with automated FX hedging options and predictive analytics to better manage currency volatility.
  • Super apps with embedded cross-border capabilities are becoming more prevalent. These offer all-in-one solutions for payments, investments, and FX management. These apps are especially impactful in promoting financial inclusion, allowing underserved markets to access cross-border payment systems with ease. 

The Challenge of FX Risk in Global Expansion

For businesses aiming to expand globally and remain competitive, understanding and managing foreign exchange (FX) risk is paramount. Currency volatility, intricate markets, and hidden costs remain significant hurdles for companies operating internationally. Moreover, the solution lies in leveraging embedded currency risk management, which integrates FX tools directly into business workflows to streamline and mitigate these challenges.

Historically, small and medium-sized businesses (SMBs) have relied on traditional banks for cross-border payment services. However, slow, opaque, and cumbersome banking processes often fail to meet the modern demands for a frictionless experience. SMBs today require more than just service providers—they need trusted partners who truly understand their unique needs and can deliver tailored solutions. Embedded Finance levels the playing field by giving SMBs access to financial tools previously reserved for larger corporations, empowering them to compete effectively in global trade.

On a parallel track, larger players such as payment institutions, corporates, and banks are increasingly recognizing the potential of embedded finance to unlock new market opportunities and enhance the financial ecosystem. According to a recent report by Publicis Salient, embedded finance revenues are expected to grow by 40% annually in the coming years, underlining its critical role in the evolution of global financial services. This is encouraging organizations without in-house capabilities to actively seek partnerships with fintech providers to deliver integrated, relevant, and accessible financial services, while also creating new revenue streams.

Key features of Embedded Finance for Cross-Border Transactions

As businesses continue to navigate the complexities of cross-border transactions, Embedded Finance offers an array of powerful features that streamline processes, enhance efficiency, and mitigate risks. By integrating financial tools directly into business systems, companies can improve operations, reduce costs, and gain greater control over their international payments and currency management.

Below are the key features that make Embedded Finance a game-changer for businesses engaged in global trade:

Streamlining Payments

Frictionless Transactions: Embedded finance integrates payment processing directly into business systems, enabling businesses to send and receive funds across borders without needing separate third-party platforms.

Localised Payment Methods: It supports local payment systems, ensuring businesses can transact with customers and partners in their preferred currencies and payment formats.

FX Risk Management

Automated Hedging: Embedded tools can automatically hedge against currency fluctuations, reducing financial exposure and safeguarding profit margins.

Predictive Analytics: Advanced analytics help businesses anticipate and respond to currency market threats and opportunities.

Reducing Costs & Delays

Lower Fees: By bypassing traditional banking intermediaries, embedded finance platforms often reduce transaction costs.

Faster Settlements: Transactions are processed more quickly, enabling businesses to manage cash flow and working capital more efficiently.

Enhancing Transparency

Clearer Pricing: Embedded finance platforms provide real-time insights into exchange rates and transaction costs, ensuring businesses have full visibility into cross-border payment processes.

Regulatory Compliance: Built-in compliance tools streamline adherence to local regulations, reducing administrative burdens and risks of non-compliance.

Access to Financing

Embedded Credit & Loans: Businesses can access trade financing or working capital loans directly within platforms, supporting growth and smoothing cash flow challenges during cross-border trade.

Supply Chain Support: Financing solutions embedded in procurement platforms help businesses manage large international purchases with ease.

Simplifying Tax & Regulatory Compliance

Automated Tax Calculations: Embedded tools help businesses calculate duties, taxes, and other levies for cross-border transactions.

Built-in Compliance Checks: Solutions automatically ensure compliance with local and international regulations, saving time and reducing risks.

The road ahead for Embedded Finance

The evolution of embedded finance holds the potential to unlock new market opportunities and enhance the global financial ecosystem. Through strong collaboration among fintech companies, regulators, and technology providers, the industry can pave the way for embedded finance to deliver  highly relevant financial services in an accessible manner to  meet the needs of businesses globally.

About Okoora

Okoora is a leading fintech provider, offering businesses worldwide the financial infrastructure needed to scale their international operations. Recognized by CNBC and Statista as one of the world’s top 250 fintechs, the company’s automated platform, API, and embedded finance solutions empower businesses to collect and send payments, manage multi-currency accounts, and hedge FX risks. Okoora enables seamless operations in over 100 currencies and 180 countries.

  • Embedded Finance

Author

Lucian Daia

Published

23 October 2024

Estimated Read time

5Mins

Lucian Daia, CTO at Zitec, on the rise of embedded finance driving customer loyalty across financial services

The frenzy of Christmas and Halloween marketing is already in full swing, with date reveals of Christmas market returns to pumpkin patch locations. Retailers are gearing up to execute their strategies as the Golden Quarter approaches. This year, however, retailers have another string to their bow, another key message to snag a customer: ‘Buy Now, Pay Later’ (BNPL).

Business is booming in the BNPL game, with the market quadrupling in size since 2020. It is expected to hit a record level of £30bn in 2024. The payment option is fast becoming a staple in the digital wallets of millions for the major retail milestones of the year.

Halloween is the first major retail moment in the run-up to the festive season as Britain settles back into its winter routine. However, the rise of BNPL points to consumer behaviour that’s fast evolving and anything but predictable.

But BNPL is just one piece of the puzzle. The Financial Conduct Authority (FCA) estimates that it’s likely more than half of UK adults are now using digital wallets. Furthermore, it’s expected to comprise half of all e-commerce spend (£203.5 billion) by 2027. Instant payments are also a growing part of the payment mix, with the innovation expected to represent 10.8% of overall payments by 2028. Retailers must navigate a wave of new technologies that are redefining check-out and payment processes.

Allowing new payment innovations like BNPL

Retailers sink or swim based on the customer experience they deliver. From the rise of omnichannel strategies to speedy same-day deliveries, click and collect options, and attention-grabbing immersive experiences… There’s no shortage of initiatives to drum up customer loyalty. Now, payment solutions are part of the equation. Embedded Finance is front and centre of this change, integrating financial services (like loans, insurance, debit cards etc.) into businesses that don’t usually handle finance.

Application Programming Interfaces (APIs) offer a “Plug and Play” type functionality. Retailers can offer seamless payment solutions like BNPL or digital wallets directly on their systems. This integration keeps shoppers on the site and reduces the tiresome friction of third-party pop-up systems. Moreover, it offers features like zero-interest point-of-sale loans or app-based rewards. Of course, it allows them to check-out as easily and as quickly as possible too.

Bye-bye Velcro

Bye-bye Velcro, hello snazzy digital wallet that holds payment cards and bank account details all in one place. Digital wallets have become essential components of modern payments and offer a convenient and less risky way for shoppers to buy their items.

Gone are the days of searching for physical cards under stashes of files or keying in repetitive digits on a keyboard. Digital wallets also offer a reduced risk of fraud because of advanced encryption and tokenisation technologies. Beyond security, digital wallets provide retailers with valuable consumer insights.

For instance, if a customer buys a Halloween costume and decorations, retailers can use this data to target them with personalised offers. Such as a discount on     themed candy bowls or matching spooky accessories. This level of personalisation is make or break for retailers today. Customers are setting a higher bar than ever for personalised content, offers and experiences that meet their needs and interests.

Speeding up cash flow with BNPL

Another innovation retailers need to have on their radar is instant payments. Unlike traditional systems that mean transactions can take hours or even days to complete, instant payments ensure funds are transferred within seconds.

For retailers, especially those operating on thin margins or managing high transaction volumes, the speed at which funds are made available can be make or break. The quick availability of cash means retailers can better manage their finances, buy new stock and address operational costs at pace.

Contrary to common belief, Brits don’t love queuing; in fact, they hate it. Faster payment options in-store have been pivotal in giving customers the speedy experience they demand so they can get on with their day. Quick transactions not only improve cash flow and reduce delays but enhance the customer experience. Making it ideal for those who’ve left their shopping too late, or forgotten an item on their list. As a result, customers walk away with the right impression.

Ditch the lines and pay with a tap

Retailers should be equipped with mobile point-of-sale (mPOS) systems that allow customers to make payments through their smartphones or other mobile devices, cutting down on wait times and speeding up the checkout process.

Retailers also stand to benefit from digital receipts, detailed sales reports, and real-time inventory management from having this system in place. This efficient processing not only improves cash flow but also provides valuable data for managing stock levels and customer preferences.

Beyond the Golden-Quarter

As retailers prepare for the Golden Quarter and beyond, understanding and leveraging FinTech payment innovations can seriously pay dividends. By adopting technologies such as embedded finance, digital wallets, instant payments, and mobile payments, retailers can improve their operational efficiency, enhance customer experiences, and position themselves for future growth in a digital-first world. Indeed, in recent years marked by economic shocks, huge tech advancements – especially with AI – and increasingly unpredictable consumer behaviour, it is crucial for retailers to stay ahead of payment options.

Providing consumers with flexibility, choices, and ultimately, ways to manage their outgoings and spread the cost will be key. Retailers will need to take a view on which innovations align best with the changing expectations of their customers and who they partner with to help them remain competitive.

  • Embedded Finance

Author

Philipp Buschmann

Published

30 September 2024

Estimated Read time

5Mins

Philipp Buschmann, co-founder and CEO of AAZZUR on how the customer becomes the investor with Embedded Finance at the heart of the wealth management revolution

Wealth management has traditionally been a game for the well-off. It often requires large sums of money just to get started. For decades, the idea of “investing” conjured up images of Wall Street brokers managing hefty portfolios for a small group of elite individuals. But, thanks to Embedded Finance, times are changing and the barriers to investing are coming down. The technology is reshaping how people handle their money. Here’s what it can do for you.

Tackling the investment problem

Historically, investing hasn’t been easy. Most brokers require a significant minimum deposit to open an account, often in the thousands. Fees and commissions on trades can add up quickly, and if you don’t have a large amount of capital, these costs can erode your profits. For many, these hurdles were enough to keep them from even thinking about investing. It simply didn’t feel like something for “ordinary” people with average incomes.

Even with the rise of online brokers, the stock market has remained intimidating to a lot of people, many of whom felt like they lacked the knowledge or resources to get involved.

On top of the classical challenges we must also discuss the upcoming wealth transfer. The next generation of users have no interest in sitting with wealth managers; at the same time they don’t have the knowhow to trade or invest.

Imagine being able to not only excite your customers but empower them as well. That’s what embedded finance solutions promise. As companies strive towards more inclusive messaging, adopting embedded finance tools has never been more valuable. One of the great perks is that it doesn’t require a complete overhaul of IT infrastructure, instead, it involves a seamless experience that even junior employees can understand and implement.

Embracing the solution with Embedded Finance

I’ve said it’s easy – but how easy? Embedded finance works by bridging the gap between traditional financial systems and the average consumer. By integrating financial services directly into everyday apps and platforms, it makes it possible for people to start investing without even realising they’re doing it. Monzo is an example of it in action. They used embedded finance solutions to enable customers to invest directly in the bank during its fundraising rounds. They raised millions by allowing users of the app to seamlessly invest and become shareholders, a great example of how “the customer becomes the investor”.

Think about how your business manages its money. You most likely use an app to track accounts and make payments. This is no different to customer budgeting, and it’s a window of opportunity for you to tap into. That app can offer you the ability to automatically invest any leftover money at the end of the month into a diversified portfolio. Customers don’t need to download a separate app or set up an account with a brokerage firm. Everything is integrated into the website they’re shopping on. This is the beauty of embedded finance – it makes financial services a natural part of your daily life.

For younger people just starting out on lower salaries and learning how to invest sensibly, there has never been a greater time to be innovative and branch out into financial services.

The second vector for investment is to centre it around a new social frame. Investment’s can be around supporting your ideals, for the environment, or for technologies sake. This means that there are apps/club/activities that can become another home for investment. The same way country clubs aren’t just for food, golf and banter. Embedded finance opens the door for classically aligned companies and charities to think about expanding their business model. I could imagine Greenpeace offering embedded investing. So, could the country club co-invest in art that is displayed (but also invested) in.

Equalising opportunity with Embedded Finance

Embedded finance allows financial services to be delivered in a more personalised, user-friendly way. Apps can now provide personalised investment recommendations based on a user’s spending habits, savings goals, and risk tolerance. And thanks to automation, these services are becoming more affordable and scalable. Instead of paying for an expensive financial advisor, users can rely on AI-driven tools to offer similar advice for a fraction of the cost, or even for free. Wealthfront does this by offering automated financial planning and investment management with AI-driven recommendations and tax optimisation strategies.

GoHenry is another example of a company taking the initiative and embracing its solutions. They allow customers to invest in the company using the Crowdcube platform. People can invest in as little as they want and become shareholders with ease. As a result, loyalty is enhanced and capital surges.

Another example is fractional investing. In the past, buying a single share of a company like Amazon or Tesla might have been out of reach for someone with limited funds. However, this no longer has to be the case as companies like Robinhood allow customers to invest in big stocks like Tesla for as little as £1, making it possible for anyone to grow their wealth without having to stretch themselves and get into debt.

What does the future hold?

As embedded finance continues to evolve, we can anticipate even more innovations in the world of micro-investing and wealth management. The lines between financial services and everyday life will continue to blur, making it easier than ever for people to manage their money, invest, and build wealth – all without needing a financial background or a large amount of capital.

Philipp Buschmann is co-Founder and CEO at AAZZUR, a one-stop-shop for smart embedded finance experience.  Recognised as a rising star in the FinTech space, AAZZUR’s mission is to build profitable banking whilst at the same time empowering consumers to have access to better informed financial choices.

Philipp is a serial entrepreneur with extensive experience of working in Challenger Banking, Financial Services, IT and Energy across the world.  He took one of his business’s public – Ignis Petroleum was publicly listed in the US and Germany. 

Having started as a developer in Financial Services, Philipp has first-hand experience of the banking revolution from both a technology and financial perspective. His interest in behavioural economics helped inspire AAZZUR’s revolutionary work on customer centricity in banking.

Philipp holds an MBA from the London Business School. He is passionate about entrepreneurship and loves exchanging ideas, insights and discussing FinTech’s future.  He has spoken at major Fintech events including Money 20/20, MoneyLive, Finovate, Fintech Matters, and the Future of Retail Banking.

  • Embedded Finance

Author

Adam Edwards

Published

23 September 2024

Estimated Read time

5Mins

Adam Edwards, Product and Growth Director at Satago on how embedded finance is helping drive digitisation for the B2B financial space

Small and Medium Enterprises (SMEs) are at the heart of the UK economy. They contribute significantly to local employment and revenue across a wide array of sectors. However, the current economic landscape and consistently high inflation are inhibiting them from reaching their full potential.  

Three key challenges which prevent SMEs from investing in growth are tight cash flow, poor access to capital and the late payments crisis. With over £32 billion in late payments plaguing them, SMEs need longer-term, meaningful policy action from the government, alongside better Working Capital solutions. 

Investing in Embedded Finance

With a growing SME market needing better support than ever from lenders, banks are rapidly investing in IT adoption. Particularly, Embedded Finance tools, to better serve this sector. Indeed, analysts have forecast a staggering 148% growth in the Embedded Finance market. It is predicted to reach a revenue of $228 billion by 2028.  

Banks have been quick to offer flexibility to consumers in the business-to-consumer (B2C) Embedded Finance space. Offering lots of options for flexible finance in response to high demand. However, the business-to-business (B2B) market has in many ways been slower.  

There are certainly challenges here – but the opportunities are huge for the lenders that get this right to go on and serve the SME space. So, what can the B2B space learn from how Embedded Finance has succeeded in the B2C sector? And what are some of the benefits and new challenges that this investment could pose?  

The role of Embedded Finance in supporting SMEs and founders 

Embedded Finance emerges as an innovative approach to bolster SME support. It integrates financial services directly into non-financial platforms. This integration empowers SMEs to seamlessly access critical financial services. These include instant credit, streamlined payments processing, and optimised cash flow management. This enhances operational efficiency and financial resilience. 

When we look at B2C financial services, we can see traditional banks working hard to catch up with challenger banks. These competitors have presented consumers with entirely new means to access digital banking, improve their visibility on financial information, and manage their funds and savings with secure API access.  

This has forced traditional banks to digitise quickly in the B2C space to remain competitive and keep up with customer expectations. Embedded tools have become a key part of this. While the B2B financial services industry hasn’t traditionally faced the same level of market pressure to innovate – this is now starting to change. We will start to see the impact in a couple of ways.  

I predict we will begin to see rapid growth in the number of partnerships between FinTech companies and B2B lenders. Where banks such as Barclays have already been partnering with the likes of Amazon on the consumer side for a long time to offer flexible payment capabilities, we will see a lot more similar partnerships starting to take place in the B2B space, to support the growing SME market. As a result, I anticipate a rise in the number of online marketplaces dedicated to the B2B lending space. We will also see increasingly niche market areas – such as agriculture and dedicated equipment manufacturers, for example.  

The opportunities and challenges with Embedded Finance

There are several opportunities to be capitalised on via Embedded Finance in the B2B space. Lenders that have been held back by legacy systems in the past will now be able to offer a more flexible suite of digital finance options to customers, especially SMEs. SMEs, which may be run by a single founder or a small group of stakeholders, are likely to be used to an agile structure. They can take big decisions quickly and will be keen to be able to flexibly access financial tools. Through integration with expert providers, lenders can also benefit from new origination channels and access new pools of customers for bank accounts, financial consultancy and more.  

For the fintech partners and integrators, including those providing white-labelled products to banks, there’s a chance to take advantage of the trust customers have in their banking providers. And the lenders’ brand reputations can increase their own revenue and future opportunities for sale.  

Meanwhile, SMEs are set to reap the benefits of being able to offer better user and payment experiences to their own customers further up chain. They too, will benefit from better cash flow management, improved financial visibility and increased flexibility via different working capital tools. Just like consumers are able to – all of which will be facilitated by better digital tools.  

However, it is worth acknowledging that as the B2B space grows, heightened concerns around fraud risk associated with financial transactions are also likely to emerge. Going forwards, we’ll see more analytics and artificial intelligence built into Embedded Finance. This will feed into underwriting models and support fraud checks. With more complex transactions and shared financial data via Embedded Finance partnerships, the risks of non-compliance could become more perilous. Therefore, there are certainly challenges ahead.   

A competition for innovation in the B2B space 

For SMEs to thrive, sustained and reliable access to cash flow is essential. Collaborative efforts between the government and the financial services industry are critical. Establishing robust regulatory frameworks and fostering innovation in Working Capital solutions will be vital. 

The Embedded Finance market in over the next year and beyond can expect to see significant emphasis on B2B players, such as banks and corporate lenders. They are looking to catch up with the consumer market and serve SME customers with the most secure – and flexible – lending options.   

Consumers have realised the benefits of seamless, digital financial services for themselves. We’ll now see demand growing as SMEs expect the same innovation and experience when it comes to their B2B financing. Lenders and banks that want to satisfy this growing pool of customers hungry for flexibility and sustainable lending support, will need to be willing to evolve and digitise, or risk missing out on the competition.   

Satago is a leading fintech that enables lenders and corporates to streamline operations, boost revenue, and enhance their business customer experiences. This is achieved through cloud-native Working Capital and Cash Flow solutions, powered by real-time data, Open Banking, and API technology. 

  • Embedded Finance

Author

Dan Brightmore

Published

9 September 2024

Estimated Read time

5Mins

Nada Ali Redha, Founder of PLIM Finance, on flexibility, consolidation, and the evolution of digital payments

Embedded finance, the integration of financial services into non-financial platforms, is no longer a niche trend. It has become a defining characteristic of modern commerce. Consumers are increasingly drawn to the convenience and flexibility it offers, leading businesses across industries to adopt embedded finance solutions. The rise of these platforms, combined with shifting consumer expectations, presents both opportunities and challenges for traditional banks and fintech players.

Customer-centricity with Embedded Finance

At the heart of this transformation is a desire for simplicity. Consumers are opting for solutions that allow them to bypass the inconvenient processes associated with traditional banking. They are avoiding excessive paperwork, account opening delays, or hidden charges. Instead, they are drawn to platforms that offer seamless integration of services. Enabling them to make purchases, manage their finances, and access credit without ever leaving the ecosystem of their preferred brands.

E-commerce giants like Amazon have been quick to recognise this trend, embedding financial services directly into their platforms. This allows them to offer a one-stop solution that caters to all their customers’ needs, from browsing products to making payments or accessing credit options. The appeal is clear: customers stay within the same digital environment, enjoying a frictionless experience that saves them time and effort. This development, however, raises the stakes for standalone payment providers like PayPal and Klarna, as they are increasingly excluded from these in-house ecosystems.

Shifting financial services

For legacy banking providers, this shift presents a major challenge. Traditionally, these institutions have relied on their extensive networks, trusted brands, and regulatory backing to maintain a dominant position in the financial landscape. But as businesses integrate financial services directly into their offerings, banks are no longer the first point of contact for many consumers. A growing number of businesses are bypassing traditional banks altogether, embedding payment and lending options at the point of purchase or within their own apps. This trend highlights a fundamental shift in how consumers interact with financial services, often without even realising it.

In response, payment providers and fintechs must find innovative ways to remain competitive. One potential strategy is for these companies to develop their own marketplaces. By creating an ecosystem of services that includes not only payments, providers can capture more customer loyalty and engagement. This would enable fintechs and payment solution companies to offer a holistic, embedded finance solution. Rather than relying on external platforms or partnerships.

PLIM Finance

A case study for this would be PLIM Finance’s marketplace, which offers a highly customised experience. PLIM connects consumers with their desired services in a way that prioritises personalisation and convenience. As a platform built with user-centric design at its core, it allows consumers to search for treatments based on location, type, and specific clinics, giving them the ability to make informed decisions effortlessly. This is achieved through a search engine that filters results to suit each individual’s exact needs. Enhancing the user experience by eliminating irrelevant options for a streamlined experience. PLIM’s marketplace also encourages partners to create detailed profiles, showcasing their services, reviews, and credentials, which enhances visibility and attracts new clients. By fostering a direct connection between consumers and clinics, PLIM’s marketplace stands out in the embedded finance space. Ensuring a seamless, personalised customer experience​ that is simple and easy-to-use.

Strategic partnerships

Another potential strategy is deeper collaboration with external partners. By integrating their services into a wide range of businesses, payment providers can continue to capture market share. Without needing to create their own consumer-facing platforms. Strategic partnerships can expand the reach of these payment solutions, allowing them to tap into user bases they might otherwise miss. For example, smaller or mid-sized businesses may benefit from embedding a well-established payment solution into their website or app rather than developing their own in-house system.

However, not every provider will be able to meet the demands of this rapidly changing landscape on their own. As the embedded finance space continues to mature, industry consolidation becomes a very real possibility. Larger players may acquire smaller fintech companies. Integrating their innovative solutions into existing platforms can offer a more comprehensive suite of services. This would mirror the broader trend in the tech sector, where big players often absorb disruptive startups to maintain their competitive edge. Consolidation offers both challenges and opportunities. While smaller companies risk losing their independence, they also gain access to the resources and customer base of their new parent companies.

Evolving financial landscape

This evolving landscape is also occurring at a time of significant economic uncertainty. Financial stress often pushes consumers to reevaluate their spending and financial habits, with many looking for greater control over their cash flows. This is where embedded finance stands out. The flexibility it offers allows consumers to manage their money more efficiently, whether through payment deferrals, buy-now-pay-later (BNPL) options, or quick access to credit. These features are particularly valuable when budgets are tight or income is uncertain.

Moreover, embedded finance solutions empower consumers by giving them more control over how they manage their transactions. For example, BNPL options give individuals the freedom to split payments over time, making larger purchases easier to manage without the immediate financial burden. This level of control resonates with modern consumers, who increasingly seek transparent, flexible financial solutions that can be tailored to their personal circumstances.

For businesses, this presents an opportunity to strengthen customer loyalty by offering embedded finance services that align with consumer needs. By removing barriers to purchasing, businesses can enhance the customer experience, which, in turn, can drive increased sales and long-term engagement. As a result, companies that adopt embedded finance solutions can gain a competitive edge, particularly in sectors like e-commerce, where convenience is king.

Conclusion

In conclusion, embedded finance represents a fundamental shift in how consumers interact with financial services. As more businesses adopt these solutions, traditional banking institutions and standalone payment providers will need to adapt or risk being left behind. Whether through developing their own marketplaces, forging deeper collaborations, or pursuing mergers and acquisitions, the financial services landscape is poised for continued transformation. Embedded finance, with its focus on flexibility and convenience, is likely to become an integral part of the future of commerce—benefiting both consumers and businesses alike.

  • Embedded Finance

Author

Dan Brightmore

Published

30 August 2024

Estimated Read time

5Mins

The automotive industry is transforming vehicles into mobile banking centres with the introduction of embedded finance. This allows drivers to…

The automotive industry is transforming vehicles into mobile banking centres with the introduction of embedded finance. This allows drivers to seamlessly pay for fuel, tolls, parking, and electric car charges without leaving their cars.

Embedded banking or embedded finance is a technology that is used on many websites for easy transactions. It integrates financial services like payments, accounts, or lending into non-financial products or services. That technology can also be brought into your car.

It turns banking into a part of driving, creating an efficient experience for drivers. With this new system, drivers can easily manage all of these payments automatically making for seamless transactions.

Benefits of Using Embedded Banking

Built-in banking does more than just make payments easier. It can also help drivers choose the right car based on how they drive. For example, if someone often drives long distances, the system might suggest a fuel-efficient car. If another driver drives mostly around town, a smaller car might be recommended. This intelligent system can make buying a new car easier and more personal.

Insurance companies can also benefit from this technology. They can see how people drive and adjust their premiums accordingly. For example, a cheaper insurance premium may be given to a driver with a clean driving record. On the other hand, a driver who has a history of speeding or traffic accidents may get a more expensive premium. This makes insurance fairer and more personalised to each driver.

Car companies that are the first to add built-in banking will have a big advantage. Buyers will want to buy cars with this new and convenient feature, giving these companies an edge. In addition, this technology allows car companies and banks to increase revenue. They could offer special deals or services to drivers who make frequent use of the in-car payment system.

Enhanced Financing Options

Embedded finance simplifies vehicle financing by integrating financial services into the car-buying process. Furthermore, customers can apply for and manage loans directly through their vehicle’s interface, with loan options personalised to their financial profile and driving habits. This innovation improves user experience by making payments, financing, and insurance easier and more secure.

Embedded banking turns cars into mobile banking hubs, leveraging data from modern vehicles to customise financial products. Moreover, insurance premiums can adjust based on driving behaviour, financing can match vehicle usage, and payments for charging or tolls can be automated, enhancing efficiency and customer satisfaction.

Seamless Transactions

Embedded finance simplifies transactions by allowing drivers to pay for services like fuel, tolls, and parking directly through their vehicle’s system. This integration eliminates the need for physical payment methods, making the driving experience smoother and more convenient.

In the automotive industry, embedded finance also transforms how customers handle car purchases and financing. By integrating banking, lending, and insurance services into the vehicle’s interface, automotive companies can offer a more seamless and convenient experience. Using APIs from specialised providers, this approach opens new revenue streams and enhances overall customer satisfaction.

Increased Sales

Automotive companies that adopt embedded finance technologies can experience a significant boost in sales and revenue. By offering integrated financial services, car manufacturers can attract customers looking for modern, convenient solutions.

According to McKinsey, embedded finance can boost sales by increasing conversions, average purchase amounts, and customer loyalty. Research by RBC Capital Markets shows that buy now, pay later (BNPL) options can raise checkout conversion rates by 20-30 percent and lead to higher spending per transaction.

A major global retailer has found that customers using their embedded lending services spend 20 percent more. However, the solution must be easy to use; otherwise, abandonment rates can be high.

The Collaboration of Industries for Embedded Banking

This new technology also encourages teamwork between different industries. For it to work well, car companies, technology companies, and banks need to work closely together. They need to create strong security measures to protect users from potential online threats. This collaboration is important to ensure that the system is secure and reliable.

By connecting cars and financial services, embedded banking will accelerate innovation. It will help create a future where driving and banking are connected. This will lead to a more efficient and customer-friendly world.

New Technology Leaders

Mercedes-Benz is already leading the way with this technology through its partnership with Mastercard. In Germany, Mercedes-Benz customers can start the fueling process from their car and pay with their fingerprints. This is the first time in-car payments have been used at gas stations.

When a driver arrives at a connected service station, the Mercedes Me Fuel & Pay service starts automatically. The driver selects the gas pump, and the system calculates the cost. Payment is made with a fingerprint. After refuelling, the invoice appears on the screen and is emailed to the driver, allowing them to leave without visiting the checkout.

Future Prospects

This new technology will help both the automotive and banking industries. It makes life easier for drivers and promises to change the way we drive by enabling easy payments on the go.

Once all car companies start using built-in banking, the current system of driving will change forever. This technology will turn cars into more than just vehicles to get from one place to another; they will become smart, connected hubs that make life easier for drivers. The future of driving begins with the implementation of embedded finance.

  • Embedded Finance

Author

Dan Brightmore

Published

21 August 2024

Estimated Read time

3Mins

Alloy, the identity risk management company trusted by over 600 leading banks, credit unions and fintech companies, has released its…

Alloy, the identity risk management company trusted by over 600 leading banks, credit unions and fintech companies, has released its 2024 State of Embedded Finance Report.

The Report examines the year’s top trends in embedded finance risk management and compliance. Alloy surveyed more than 50 professionals at financial institutions operating bank sponsorship programs in the United States to learn how their businesses are responding to compliance challenges.

The Report is being published at a time when sponsor banks in the US are facing  increased regulatory scrutiny. A reported 25.6% of the FDIC’s formal enforcement actions have been directed at sponsor banks since the beginning of 2024.

Alloy’s report found that while embedded finance programs drive significant revenue (over 50%) for sponsor banks, a majority (80%) of respondents reported that meeting embedded finance compliance requirements as a sponsor bank is challenging in the current environment.

“Running a sponsor bank program is inherently complex because you have banks who are highly regulated working with companies that are often new, fast-growing, and creating entirely new ways for consumers to interact with money,” said Tommy Nicholas, CEO and co-founder of Alloy.

“Despite the challenge, we’re already seeing sponsor banks respond to regulatory developments by investing in better controls, training, and adding to their compliance tech stack.”

State of Embedded Finance Report 2024

Here are five of the key findings from Alloy’s State of Embedded Finance Report:

1. Over half of sponsor banks’ deposits and revenue come from embedded finance partnerships.

Partnerships between banks and fintechs are a cost-efficient approach to catalyze growth through increased deposits, seamless UI, and accelerated innovation.

2. As regulatory scrutiny grows, embedded finance partnerships are becoming harder to maintain.

The embedded finance boom resulted in many banks testing the waters of bank sponsorship programs. As the complexity of managing these programs grows, we may see sponsor banks with less sophisticated embedded finance programs and tech stacks leave the space entirely.

3. Respondents cite reputational damage as the top consequence of compliance violations.

Reputational damage often results in increased regulatory scrutiny, including more frequent examinations and document requests. This heightened oversight can strain resources and pose ongoing operational challenges.

4. 90% of financial institutions face challenges when meeting compliance requirements as a sponsor bank.

Lack of control and audibility over fintech partners’ policy controls were cited as top challenges to meeting compliance requirements. Managing compliance across multiple jurisdictions and adapting to evolving regulatory changes were also top concerns.

5. 94% of respondents say they plan to invest in new compliance technology to help them manage their embedded finance partnerships.

As attention surrounding compliance missteps has grown over the past few years, there are new tech solutions available to help bridge the gap between sponsor banks and fintechs.

Download the Report

Respondents included 51 decision-makers from financial institutions operating bank sponsorship programs in the United States.

Surveys were conducted by The Harris Poll, a leading survey platform for over 60 years.

For further insights you can download the full report here

  • Embedded Finance

Author

Dan Brightmore

Published

13 August 2024

Estimated Read time

4Mins

Embedded finance is transforming e-commerce for the better. It enables online businesses to offer payment processing, lending, insurance, and other…

Embedded finance is transforming e-commerce for the better. It enables online businesses to offer payment processing, lending, insurance, and other financial services within their own platforms as a non-finance platform. The convenience and efficient shopping experience offered is changing the way people shop and how e-commerce businesses operate.

The companies that implemented embedded finance have seen significant growth in conversion rates of up to 12 percent, the average order value of up to 30 percent, and as much as a 7 percent incremental revenue. Brain & Company’s 2022 report also projected the embedded finance market value to grow to $7 trillion by 2030, indicating an increasing demand for this service. 

Embedded Finance benefits

Embedded finance offers integrated payment solutions for e-commerce businesses. Customers can access financing options at the point of sale without switching to other platforms. This seamless experience makes it easier for buyers to complete their purchases, ensuring revenues for the businesses.

This integration provides better access for financial products, especially digital banking. Commonly, digital bank accounts are easier to set up than their traditional counterparts. It allows non-banking populations can easily make their purchase in e-commerce platforms.

Embedded finance opens new sales and revenue stream opportunities for e-commerce businesses. They provide sellers with working capital loans based on sales data, enabling them to earn additional revenue through interest and fees. The integration also increases customer retention as they are less likely to switch to competitors. This leverage offers long-term success in a competitive market.

Personalisation is another embedded finance’s strong suit. E-commerce businesses can use the customer’s data from their platforms to offer financial products tailored to their needs, creating a better customer experience.

Accenture found that 63 percent of consumers are more likely to buy a financial product from non-financial platforms that they trust. This report emphasises the importance of personalised embedded finance in generating more financial product sales.

Case Study: Amazon

One of the e-commerce platforms that successfully uses embedded finance is Amazon. In 2007, it launched Amazon Pay, allowing users to make purchases on external sites using their Amazon account details. This move not only expanded Amazon’s revenue opportunities but also strengthened customer loyalty.

Over the years, Amazon has continued evolving its embedded finance offerings, including one-click payments, buy now pay later, and lending services. Their latest venture involves a cash advance program in partnership with fintech company Parafin, which provides select sellers easy access to capital without interest or collaterals.

Case Study: Shopify

Shopify also creates a good embedded finance ecosystem with its various financial products. The Canadian e-commerce platform launched Shopify Payments in 2013 to simplify payment. This was followed by Shopify Capital in 2016, a lending product now available in four countries. The latest addition is Shopify Balance, a financial product offering a bank account and a debit card for managing financial activities.

Shopify earns most of its revenue from “merchant solutions” rather than just e-commerce software. This segment, which includes financial and fulfilment services, is growing much faster than its SaaS offerings — 29 percent compared to 8 percent as of Q4 2022, according to the company’s financial report.

Future Outlook for Embedded Finance

The future of embedded finance seems promising, with experts projecting an increase in demand and market share. As customers expect better integrated financial solutions, many companies will continue to adopt this system.

Embedded finance will also continue evolving with new technological advancements like artificial intelligence (AI) and machine learning (ML). Both AI and ML are projected to play a significant role in increasing efficiency, security, and sales for embedded finance in the future.

To maximise the benefits of embedded finance, financial institutions and e-commerce businesses should collaborate to anticipate possible hurdles. Regulatory and compliance challenges are one of the complex issues that may hamper its development.

E-commerce platforms should also ensure their new sophisticated solutions are scalable. As new financial technology is adopted, the platforms should be capable of managing increasing transaction volumes without sacrificing performance or security.

  • Embedded Finance

Author

Published

31 July 2024

Estimated Read time

3Mins

Drawn by increased flexibility and convenience, retailers are embracing embedded finance solutions in the hope of opening up new revenue streams.

Embedded finance is gaining significant traction among retailers. The term refers to the integration of financial services into non-financial applications and platforms. For example, an app that offers cashback on large purchases, or pay later features with zero interest. This new crop of digital tools is enabling retailers to strengthen customer relationships. 

Retailers can create a more convenient shopping experience by providing features like flexible payment options and personalised financial advice directly within their platforms. This approach not only builds customer loyalty but also opens doors to new revenue streams from integrated financial services. 

Enhancing Customer Shopping Experience

Embedded finance can keep customers engaged in the retail environment and enhance the customer shopping experience. By embedding payment options directly into their platforms, retailers can offer a faster and more convenient payment process. Customers do not need to leave the retail environment to complete a transaction.

One of the most significant benefits of embedded finance is the ability to offer point-of-sale financing. Customers can apply for funding at the time of purchase, rather than having to apply for credit separately. 

Referred to as BNPL (buy now and pay later), this feature makes purchasing decisions easier and more flexible. This flexibility is driving customer loyalty. A study by Vodeno found that 40% of respondents would only choose brands offering BNPL and similar financial technology features like cashback. This number jumps to 50% for young adults.

Increasing Sales

Research by Natwest and BCG shows promising results for businesses that adopt embedded finance. Retailers saw conversion rates jump by 12%, average order value increase by 30%, and revenue rise by 7%.

Embedded finance can be a strategic tool for maximising revenue. Instead of just processing transactions, retailers can offer additional financial services for a fee. For example, a procurement platform could charge for automated reconciliation. This will save businesses time and generate new income.

Successful Implementation and Future Innovations

Several retail companies have successfully implemented embedded finance. These include Amazon with its Amazon Pay. The feature allows customers to use their payment information stored on various platforms. Another example is Walmart‘s mobile app. This platform provides customers with a variety of financial services, from paying for their groceries to managing their Walmart MoneyCard.

John Lewis has also integrated its financial services, offering customers credit cards, insurance, and personal loans directly through their retail platform. There’s also Tesco Bank, which provides a range of financial products, including savings accounts, loans, credit cards, and insurance products.

According to KBV research, the global embedded finance market is expected to reach $384.8 billion by 2029, reflecting a compound annual growth rate (CAGR) of 30%. Parallel to the growth, retailers will continue to innovate, offering more integrated financial services. These can include more sophisticated loyalty programmes, personalised financial advice, new payment options, and enhanced data analytics to better understand and serve customers.

Retailers must embrace these innovations to remain competitive and meet the ever-increasing expectations of modern shoppers. By integrating financial services into non-financial products or services, retailers not only create added value for customers but also increase customer loyalty. In addition, embedded finance also presents opportunities for retailers to increase profits.

  • Embedded Finance

Author

Dan Brightmore

Published

23 July 2024

Estimated Read time

3Mins

Small businesses are the backbone of the global economy. The World Trade Organisation reports that small and medium-sized enterprises (SMEs)…

Small businesses are the backbone of the global economy. The World Trade Organisation reports that small and medium-sized enterprises (SMEs) make up over 90 percent of all businesses, employ 60 to 70 percent of the workforce, and contribute 55 percent of GDP in developed economies. Despite their significance, they may face barriers to accessing financial services. Embedded finance services offer small businesses innovative solutions to traditional financial hurdles.

Embedded finance combines financial services with non-financial experiences. Technology companies partner with banking institutions to offer these services directly within their platforms. This means customers can access financial tools, like making payments or managing accounts, without leaving the platform.

Analysts at Global Market Insights predict the embedded finance market will reach a compound annual growth rate (CAGR) of over 29 percent between 2023 and 2032. A key driver of this growth is the increasing demand for faster and easier transactions.

Embedded finance allows businesses to offer sophisticated payment and banking services directly to their customers and suppliers. This removes many of the frictions associated with business-to-business (B2B) payments, especially as these transactions are typically made in real-time.

By embedding financial services into their offerings, businesses can increase customer loyalty, increase revenue opportunities, and become more competitive in the market. This integration allows customers to access various financial services without hassle, creating a seamless customer experience.

It also offers small businesses innovative solutions to traditional financial hurdles, such as cross-border commerce and evolving security and privacy requirements. Embedded finance also helps businesses provide services such as loans, insurance, debit cards, and investments through their platforms.

Access to credit

Getting credit remains a major challenge for many small and medium-sized businesses. A Goldman Sachs report found that 70% of small businesses struggle to access funding for daily operations, inventory management, and growth. According to the same report, this lack of financing hinders 76% of SMBs.

Embedded finance offers a potential solution. Businesses can integrate financing options, like credit cards, directly into their services. This provides much-needed financial flexibility for their small business customers. Improved cash flow for small businesses strengthens the partnership between both parties. The larger company becomes a key player in the small business’s growth journey.

Improved cash flow with Embedded Finance

Cash flow is a significant challenge for small businesses as many operate on thin margins. Embedded finance can help small businesses overcome that by integrating payment processes and real-time financial data into business operations.

For example, point-of-sale (POS) systems with embedded payment options allow businesses to receive funds instantly. Meanwhile, automated invoicing and payment reminders can reduce the time and effort required to chase down payment payments.

Enhanced Customer Experience

By integrating payment solutions directly into their platforms, businesses can offer features like one-click payments, installments, and digital wallets. This streamlines the checkout process and boosts customer satisfaction.

Loyalty programmes also become more attractive with embedded finance. Businesses can reward returning customers with discounts, cashback, or exclusive offers, strengthening brand loyalty and driving repeat business.

For example, Deliveroo’s ‘Deliver Money’ feature streamlines food delivery by enabling real-time payments. This eliminates the need for cash and waiting for change, speeding up transactions and creating a smooth checkout experience. Faster access to earnings empowers small businesses to fulfil orders quicker and potentially offer special promotions.

  • Embedded Finance

Author

Dan Brightmore

Published

17 July 2024

Estimated Read time

7Mins

FinTech Strategy spoke with Craig Ramsay, MD for Business Development at Episode Six, to learn about its approach to partnering to create payment products customers will love

Episode Six (E6) have a deep understanding of the industry pain points and a vision of the enormous opportunity in the paytech arena. The three co-founders of E6 came together in 2015 to build and launch TRITIUM® – a platform that helps banks and fintechs leave legacy behind and build payments products their customers love.

From there, they attracted several visionary allies within key payments industry players to support E6, as they built a global team to bring their vision to market. They currently have employees in 35+ countries and support clients across five continents.

During Money20/20 Europe we spoke with Chris Ramsay, MD for Business Development at Episode Six, to learn more…

Tell us about the genesis of Episode Six?

“We are a mature business not a startup. We’ve been going nine years. Furthermore, we’re series C and have raised over £97 million across three rounds. The last round was in March 2023. We’re actually a secure reliable FinTech. We work with the likes of HSBC and can meet that reliability change for banks who might be wondering whether a solution provider will still be around in two years. E6 has 180 employees globally. We operate in Asia, the US and we’re growing fast in Europe.

Additionally, we see huge growth in this space and we’re really excited – it’s one of the reasons I joined from HSBC nine months ago. At E6, we love to solve customer problems, and a customer problem has payment as a component. We want to make that customer journey a better experience in a safe and secure way. Banks want to do that. Companies want to do that. People just need the technology to be able to do it well. And we think we’re able to support that now and in the future.”

Tell us about your role at Episode Six?

“I joined from HSBC where I was the innovation head on the corporate side for the bank speaking to a lot of the verticals. And every time I spoke to hospitality, healthcare, or telcos, they were asking about how can you actually do intake as a bank… And the bank’s response is that they would love to do that, but they’re not fintechs. I got a bit frustrated by trying to always push for change. Yet there is a different way. And that way is for banks to actually think about E6 as a partner. We provide technology. We’re a technology company. We have a ledger that allows you to actually take lots of different products to sit alongside your core business, and then we can do the issuing and processing.

What are some of the key challenges financial institutions are facing that you can help them with? What problems are they asking you to solve? In doing so, what are the challenges for Episode Six?

“We are now deploying into the Middle East and recently launched within Saudi Arabia. Our technology can pretty much be used in every country. And what’s interesting, I’m a banker and I know that everybody likes to make things complicated. The payments process does not have to be complicated. You can simplify it. People who are buying into our services start from addressing their customer problems. They’re keen to solve them and don’t want, or need, to understand all the ins and outs of payments. They just want to be able to get things done. And that’s where again, we try and focus a lot of our effort. So, it’s the people aspect of our company we’re proud of because we are bringing cross industry knowledge combined with technology to actually have a bit of fun.

Tell us about some of the successful partnerships Episode Six has been involved in…

Japan Airlines

“Japan Airlines is one of the companies that we power. You download the Japanese Airlines app when you’re booking your flights. And if you’re a regular customer you get points like you do with BA. And they also have a multicurrency wallet within their app that’s linked to a card. That card is powered by a bank and has 15 currencies on it, along with the loyalty points. So, the card can be used outside of Japan as a normal debit card and handles the currency conversion. We have Revolut in Europe and they have an inbuilt multicurrency app in Japan airlines and link to loyalty points.

So, for the Japanese Airlines customer, they don’t have to worry about being embarrassed about not having the right currency abroad and plan how they will actually be able to spend their money. Our platform also enables FX rates to be changed. For example, Platinum Japanese Airlines customers get better FX rates. All of this creates a great customer experience, but it’s the flexible technology that’s making things happen.”

A-Tono

“We have also just launched with A-Tono in Italy. Italians love real Cash, but even so digital payments grew 12% last year compared to 2022, totalling €444bn, up from €397bn. It represents a huge opportunity for payment solutions providers and retailers.  A-Tono wants to deliver prepaid card offerings across many verticals: transit, gift cards, post offices and more. They needed the right technology to be able to make these offerings. You take a card and load money onto it – we power that for A-Tono. We’ve actually migrated all of their existing customers onto our platform. They want to stand out as the innovator in digital payments in Italy where Italians don’t have many choices.

By integrating E6’s powerful enterprise-grade payment processing and ledger technology, A-Tono can now offer its clients, which span a number of sectors in Italy, access to the latest global payment capabilities. Switching to E6 has broadened the services A-Tono is able to offer clients when it comes to payments processing and solutions, giving them more flexibility, choice and revenue streams.

Together, E6 and A-Tono will offer clients easy access to the most innovative payment solutions, integrated seamlessly into their existing infrastructure to provide secure, scalable and best in class customer-centric experiences. 

Whatever the size of the company, whatever the region, we want to be involved in solving customer problems.”

“Everybody says cheques are going to go, they’ve been saying that for years but it’s actually happening. Not in the US, but digital payments are on the rise and it’s not just card payments. You’ve got wallet payments and the likes of PayPal, people don’t want physical cash. I don’t think the large retail brands have found a real solution. When you see what’s on offer at events like Money20/20 there are lots of people who can actually solve problems and it’s the collaboration I get excited about. What I’ve seen change over the last three or four years is that the Visas, the Mastercards and the big banks are looking to find small organisations like us to figure out how to solve their problems.”

And what’s next for Episode Six? What future launches and initiatives are you particularly excited about?

“The great thing is that we can go fast. We’re able to take a customer opportunity today and be delivering it and in market by the end of the year. That growth is consolidating our position that we are a technology company that can be trusted. We’re here to stay, but it’s the people that are employed by E6 that are really going to be the difference about why we are chosen versus some of our competitors. It’s not just about technology, it’s about trust and it’s about partnership because everybody wants their money to be transferred safely. And we can be trusted because we’re already trusted by the big banks.

Why Money20/20? What is it about this particular event that makes it the perfect place to showcase what you do? How has the response been to Episode Six?

“Networking is really important for us as a small company. I wander around the stands here and there are lots of people who can actually solve problems and it’s the collaboration I get quite excited about. What I’ve seen change over the last three or four years is that the big banks are looking to find small organisations like us to figure out how to solve their payments problems. And that’s different to when I was working for a bank only a few years ago. You just have to be here at Money20/20… What I’m seeing, since we returned after Covid, is how many people from different parts of the world are coming here to actually talk to each other in person. If you’re not here at Money20/20, then it’s actually hard to be relevant in this industry.”

Author

Dan Brightmore

Published

11 July 2024

Estimated Read time

3Mins

Embedded finance refers to the integration of financial services into non-financial apps.

Embedded finance offers convenience, allowing users flexibility and greater accessibility.

It enhances flexibility by merging multiple services in one platform, allowing users to make purchases, pay bills, and perform peer-to-peer fund transfers in one place.

Despite the convenience it offers, adoption still faces challenges. This article discusses the main opportunities it brings and the challenges it faces.

Opportunities

The advent of embedded finance has brought about new opportunities; they are, among others, as follows:

Supporting growth of financial technology

Embedded finance is a significant booster for the growth of the financial technology sector. Traditional finance has struggled to reach traditionally unbanked communities. By making finances integrated into non-financial apps, these communities can now access financial services.

Promoting peer-to-peer transactions

While the integration of financial services into non-financial apps is important, one of embedded finance’s most important functions is facilitating seamless peer-to-peer transactions.

Increasing payment channels

Embedded finance allows companies and services to accept payment from more channels, allowing them to expand their reach.

Focus on customer experience

Embedded finance has an emphasised focus on customer experience. By integrating multiple financial services into one platform, customers can now access them with ease.

Challenges

As embedded financial services are still in their early stages of development, they face several challenges.

Complexity in integrating multiple services

Integrating multiple services entails some technical complexity.

Regulatory challenges

A platform integrating multiple financial services into one platform might have to navigate diverse regulatory challenges that bind to each service, not to mention the challenges that come from the partnerships with the service providers.

Risk management

By integrating multiple services into one platform users are at an increased risk of having their accounts and data compromised.

Notable Embedded Finance Platforms

Multiple successful embedded finance platforms have emerged in various countries. For example, there is Alipay in China, GoJek in Indonesia, Plaid in the U.S., and Adyen in the Netherlands.

These platforms all owe their success to the same factors. These are user trust, widespread adoption, security, innovation, and an extensive network of partners.

User trust stems from data security. Embedded finance platforms employ tools such as encryption and secure API designs and ensure security compliance to secure user data. Then, they also have extensive networks of partners, ensuring the comprehensiveness of their service offerings.

Due to the convenience they offer, embedded finance enjoys public support. It provides opportunities for companies and services to reach more users. That said, embedded financial services also face challenges such as cybersecurity.

  • Embedded Finance