AI is no longer optional for the world’s biggest banks, it has become a fundamental part of their operations, rapidly transforming modern banking. As the industry faces mounting pressure to innovate, the technology is emerging as a critical tool for achieving a competitive advantage. From automating processes and enhancing customer experiences to improving risk management, banks are investing heavily in artificial intelligence to boost productivity, efficiency and profitability.
2025 has been a pivotal year for AI adoption, as banks shift their focus from strategy development to demonstrating measurable value. Stakeholders will increasingly demand clear evidence of AI’s impact on efficiency gains, revenue growth, employee productivity and customer satisfaction. The next phase of AI adoption will distinguish early adopters who leverage it effectively from those who fall behind.
Here are five predictions for how artificial intelligence will reshape banking in 2025 and beyond.
1. Banks focus will shift from AI strategy to measuring value creation
The big banks are well on their way to operationalising AI at scale and, consequently, it now has to prove its ROI.
Capturing ROI has been one of the most discussed topics internally at banks this year but noticeably absent from the industry disclosures so far. In 2025 realised results are going to be needed to justify ongoing investments. Equity analysts will be asking for clear evidence of the value AI is delivering whether that’s efficiency gains, revenue growth, staff productivity or customer satisfaction.
With just six banks disclosing the realised business impact of artificial intelligence in financial terms so far, it’s time for everyone else to step up.
2. AI Training will take Centre Stage: Ensuring employees can use AI tools effectively
AI training is shifting downstream, so the focus is no longer just having AI tools but ensuring that employees are able to use them properly.
Our talent data suggests that 60% of incoming AI talent arriving at banks is sourced straight out of university. Banks need to ensure AI-focused training and career development opportunities are available across all levels of their organisation to fast-track adoption and start seeing a return.
Specifically, in 2025 we expect to see banks investing in training programmes that shift the emphasis from early internal adopters and specialist hires to the rest of the bank. This could be training ‘leaders’ in AI literacy or upskilling ultimate ‘users’.
3. Unstructured data is no longer a problem
Whether banks are building their own AI or buying in third-party solutions, the end result will only be as good as the underlying infrastructure. Banks made these investments years ago; in 2025, as the drive towards organisation-wide AI deployment ratchets up, we’ll start to see which institutions have placed the right bets.
However, advances in handling unstructured data may ease the burden of cleaning up legacy data pools, providing a lifeline to institutions weighed down by outdated systems. Emerging technologies like AI-powered data wrangling and natural language processing are enabling banks to extract value from messy or siloed data. This is reducing the dependency on large-scale data overhauls.
4. We’ll see the first ‘killer app’ for Agentic AI documented at a major bank
As trust in the technology grows, and banks continue to build artificial intelligence capabilities, we’re expecting to see more use cases that let the AI operate and make decisions without human intervention.
2025 should be the year when the first killer apps for agentic AI surface, although it’s worth noting that, at the time of writing in January, Australia’s CommBank is the first and so far, only big bank out with a live agentic AI use case. The bank is deploying agents to solve some of the 15,000 payment disputes raised by its customers every day. The rest of the major players are yet to show their hand on the agentic front.
5. Trump’s AI Executive Order: A rebrand, not a repeal
Despite President Trump’s pledge to repeal President Biden’s AI Executive Order, this move resulted in a rebranding rather than a full repeal. Biden’s order primarily focused on federal government AI adoption rather than regulating the private sector, leaving industries like banking largely unaffected. Financial institutions are already collaborating with regulators to ensure AI safety and to avoid deploying contentious use cases.
Overall, US regulations will focus on competitiveness, growth and spending cuts. As a result, we anticipate a more liberal approach to AI regulation aimed at staying ahead of China. With the recent appointments of Sriram Krishnan, Michael Kratsios and Lynne Parker we expect regulation will support open source development and avoid a pause on research, an approach that may clash with Musk’s views.
While US AI safety advocates continue to monitor developments, Europe is likely to press ahead with its regulatory agenda regardless. This could create an uneven playing field if Europe’s approach ends up being significantly more heavy-handed than that of the US.
- Artificial Intelligence in FinTech