Maria Torrent March, Managing Director, Warehousing & Logistics, Europe at Iron Mountain, digs into the F&B supply chain landscape.

What are the characteristics and pain points specific to the food and beverage logistics and warehousing sector that set it aside from other sectors? Does it demand more speed? Environmental control? 

The food and beverages (F&B) sector is large, dynamic, and continuously growing due to high consumer demand for everyday products. The warehousing and logistics (W&L) sector must remain flexible and scalable. This is in order to meet deliverables and ensure products are dispatched on time, especially when dealing with perishable items.

    The F&B sector requires greater environmental control to maintain quality and safety. This can be achieved by partnering with W&L providers who are accredited with the British Retail Consortium (BRC). BRC accredited providers are required to meet strict protocols and are certified to hold food and consumer goods. Additionally, BRC warehouses offer several benefits, such as protected company reputation, implementation of industry best practices, and reduction in risks and potential liabilities. These are critical when handling sensitive items when it comes to food storage.  

    How is the process of managing logistics and warehousing in the F&B sector changing? What are the forces driving that change? 

    The management of logistics and warehousing in the F&B sector is undergoing significant transformation. This is driven by evolving consumer demands, regulatory pressures, and technological advancements. Consumers now prioritise products that are delivered quickly and sustainably. It’s pushing companies to adopt faster distribution networks, and eco-friendly practices like solar power, EV charging stations, and rainwater harvesting.

    Technological innovation is also a key factor impacting the evolution of warehousing and logistics in the F&B sector. Automation and AI are optimising warehousing operations, reducing labour costs and errors while improving efficiency in handling perishable goods. The F&B sector is looking to improve efficiency and reduce transportation costs by leveraging strategic locations like the golden logistics triangle. This is a key hub for W&L because of its high number of distribution facilities and proximity to transportation networks such as rail and air. While the railway supply chain is relatively new, it can be ideal for F&B, where goods are heavy and where there are  weight limitations in trucks or shipping. 

    Many high-street retailers stock multiple brands that each have individual supply chains. As a result, they are exploring how they can implement streamlined supply chain strategies across their businesses. They want to partner with 3PLs who can provide consultancy for managing these complex networks of supply chains, and not just a standard solution. 

    How do you make warehouse spaces more flexible and scalable to provide the necessary adaptability to manage fluctuating demand and seasonal peaks?

    The F&B sector often faces challenges with space allocation to meet unpredictable demands. Robotics can be used to perform wall-to-wall scans of warehouses, creating a digital twin. This enables quick decision making and improves warehouse control and reliability in response to changing seasonal peaks. 

    Furthermore, with the use of AI, organisations can predict increases in demand due to holidays, sales, and seasonal trends. Iron Mountain has employed the use of AI across its warehouses. That allows us to predict stock locations and replenishment and improve productivity from the high-quality data received from Dexory. Dexory is a UK-based company that specialises in AI driven warehouse automation. This not only allows warehouses to make fast, real-time decisions on pricing and inventory levels but also helps to predict future demand spikes with greater accuracy.

    Where do technologies like automation, digital twins, IoT, etc. fit into this picture? 

    AI and automation play a crucial role in inventory management. Iron Mountain considered adopting a more traditional setup with stock controllers but was concerned about potential labour shortages In 2024, it was reported that 37% of European warehousing organisations, including those in the UK, were experiencing significant labour shortages. 76% noted a noticeable shortfall. These shortages have impacted the logistics sector, making a notable difference to warehouse and logistical efficiency.

    As a result, Iron Mountain partnered with Dexory to deploy an autonomous robot that provides live data insights by scanning the warehouse daily. This technology delivers full visibility of inventory, which is highly valuable for the F&B sector, where understanding how to quickly move stock based on demand is essential. Additionally, AutoStore is used to provide an automated storage and retrieval system, enabling rapid responses to customer requests. Utilising this technology makes warehouse and logistics operations more efficient, faster, and reliable.

    We’re in an age where disruption is starting to feel like the norm rather than the exception. How can warehousing and logistics help supply chains be more reactive, agile, and resilient? 

    Disruption is common in the W&L sector, so organisations must be both flexible and reliable when it comes to supply disruptions, which can take many forms, including geopolitical conflicts, climate events, or sudden demand spikes.

    Many organisations have had to think about these challenges over the last few years, starting with the pandemic. Sudden world events can force F&B companies to reorganise their supply chains. It’s important to consider these issues from their perspective. For instance, they may be seeking different suppliers in different markets. Ultimately, it’s about offering flexible solutions and tailoring them to the sector you are working with.

    Over time, warehouses have adapted to become more dynamic, technology-driven, and strategically integrated into the broader supply chain. The W&L sector is always looking for scalable solutions that can be implemented when issues or disruptions arise, making it easier for supply chains to adapt and evolve in the face of challenges while maintaining operational efficiency and customer satisfaction.

    • Digital Supply Chain

    We believe in a personal approach

    By working closely with our customers at every step of the way we ensure that we capture the dedication, enthusiasm and passion which has driven change within their organisations and inspire others with motivational real-life stories.